• Write engaging, and accurate product descriptions that highlight unique design details, fabrics, and fits for our e-commerce platform. • Draft compelling copy for daily marketing emails, SMS campaigns, and digital advertisements that drive customer engagement and conversion. • Craft editorial-style copy for lookbooks, collection launches, and website landing pages that align with our seasonal creative direction. • Develop authentic and punchy social media captions for Instagram, TikTok, and Pinterest that resonate with our vibrant community. • Maintain and evolutionize the distinct For Love & Lemons brand voice, ensuring total consistency across all editorial and marketing channels. • Collaborate closely with the marketing, design, and e-commerce teams to align copy deadlines with production and launch calendars. • Implement SEO best practices into web content and blog posts to organically increase visibility without compromising the brand's editorial tone.

• Create and optimise Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), and Generative Engine Optimization (GEO) focused content specifically tailored for the Australian market. • Experiment with emerging AI search workflows and actively contribute to the development of internal content best practices. • Improve content structure, clarity, discoverability, and conversion performance across digital channels. • Collaborate with SEO, Product and Marketing teams. • Maintain high editorial, search engine, and brand quality standards across all published assets. • Evaluate and improve AI-generated outputs by using strong editorial judgment.

Role Description We are looking for an AI-Native Content Marketing Associate who is excited about the future of AI-powered marketing and eager to build next-generation content workflows for the Australian market. This role focuses on creating high-quality, SEO-, CRO-, and GEO-optimised content using a blend of AI tools and human insight. Your primary mission will be to drive measurable growth in organic discovery, engagement, and conversions for the Australian market through AI-powered content operations, combining SEO, CRO, GEO, and human editorial excellence at scale. Outcomes - Outcome 1 (1 - 3 Months): Improve Organic Content Performance. - Focus on improving organic traffic, engagement, and lead generation across priority Australian content pages. - Optimize existing pages for rankings, readability, and conversions. - Create SEO-focused content aligned with user intent. - Contribute directly to pipeline growth through content optimization initiatives. - Outcome 2 (3 – 6 Months): Build High-Performance AI Content Workflows. - Build scalable, high-quality AI-assisted content workflows. - Review and refine AI-generated content before publishing. - Continuously improve prompting, editing workflows, and editorial QA processes. - Outcome 3 (6–12 Months): Drive AI-Driven Discovery Growth. - Position Sleek’s Australian content to perform strongly across emerging AI-driven discovery platforms. - Optimize content structure, FAQs, and formatting for AI discoverability. - Drive GEO (Generative Engine Optimisation) and E-E-A-T improvements across priority pages. Qualifications - 1–3 years of experience in content marketing. - Strong writing and editing skills in English. - Good understanding of SEO, with a curiosity to learn Conversion Rate Optimization (CRO) and Generative Engine Optimization (GEO) principles. - Strong interest in content that drives business outcomes, not just traffic. - Collaborative team player, receptive to feedback, and eager to learn in a fast-evolving environment. - Demonstrated interest and hands-on experimentation with AI tools for content creation, optimization, or workflow automation. - Genuine curiosity about how AI is changing search and content discovery. - Ability and willingness to critically evaluate and improve AI-generated outputs. Requirements - Familiarity with WordPress. - Background in Accounting, Tax, or Financial Services. Must-Have Attributes - Takes responsibility for content quality and follows through on tasks. - Open to feedback, learning quickly, and improving continuously. - Ensures accuracy, clarity, and consistency in published content. - Actively experiments with AI tools and prompting techniques. - Works effectively with content, SEO, and platform teams. - Maintains high standards even when working quickly or with AI-assisted workflows. What You’ll Be Responsible For - Create and optimise SEO, CRO, and GEO focused content specifically tailored for the Australian market. - Experiment with emerging AI search workflows and contribute to the development of internal content best practices. - Improve content structure, clarity, discoverability, and conversion performance across digital channels. - Collaborate with SEO, Product, and Marketing teams. - Maintain high editorial, search engine, and brand quality standards across all published assets. - Evaluate and improve AI-generated outputs using strong editorial judgment. Behavioural Fit - Ownership: Reliability and accountability within the team. - Humility: Open-mindedness to feedback and willingness to learn from others. - Structured Thinking: Ability to show sound judgment in complex situations. - Data-driven: Use sound data to support strategies and review success. - Can have tough conversations in a positive way: Building empathy and trust through effective communication. About the Interview Process The successful candidate will participate in the following interview stages: - One Way Video Interview/ TA screen call. - Case study on AI capability assessment (approximately 60 minutes). - Technical Interview (approximately 60 minutes). - Soft skills interview (approximately 45-60 minutes). - References checks & Offer. Requirement for Background Screening Please be aware that Sleek is a regulated entity and as such is required to perform different levels of background checks on staff depending on their role. This may include verifying: - Your education. - Any criminal history. - Any political exposure. - Any bankruptcy or adverse credit history. Benefits - Humility and kindness: A culture of not taking ourselves too seriously and being able to laugh. - Flexibility: Work from home and adjust hours as needed. - Financial benefits: Competitive salaries, generous paid time off, and employee share ownership plan. - Personal growth: Responsibility and autonomy with opportunities for training and development. - Commitment to building Sleek as a force for good as a certified B Corp.

Role Description We are seeking a highly skilled and passionate Deputy Editor to oversee TheTravel's content and operations, manage editorial staff, and ensure the quality of the content. - Plan and execute editorial content strategies that align with TheTravel’s brand and audience interests, driving traffic growth and engagement. - Oversee the day-to-day operations of the editorial team, including assigning and editing articles, managing deadlines, and ensuring content quality and consistency. - Manage and lead a team of editors and writers, ensuring content aligns with TheTravel’s editorial standards. - Develop and maintain the editorial calendar. - Generate topics for engaging and informative travel-related content, including news, reviews, features, and editorials. - Write and edit articles on a wide range of travel topics. - Conduct content reviews, providing editorial feedback and guidance to maintain high standards of quality, accuracy, and originality. - Oversee editorial workflow from ideation to publication, including task assignment, deadline management, and team communication. - Track and report on content performance metrics using analytics tools, identifying areas for improvement and implementing necessary changes. - Train new editorial staff and freelance writers, ensuring they understand TheTravel's tone, style, and content guidelines. - Stay up-to-date with industry trends and relevant news to inform content creation and maintain the publication's authority and relevance. - Ensure compliance with editorial guidelines and standards across all published content. Qualifications - Proven experience in travel journalism or a related field, with a strong portfolio of published articles demonstrating writing/editing skills and travel knowledge. - Excellent writing and editing abilities, with a keen attention to detail and a commitment to accuracy and quality. - A deep passion for travel and a thorough understanding of industry trends. - Strong organizational and multitasking skills, with the ability to meet tight deadlines and work effectively in a fast-paced, remote environment. - Proficiency in digital content management systems and familiarity with SEO best practices. - Strong communication and teamwork skills, with the ability to collaborate effectively with other members of the editorial team. - Bachelor’s degree in journalism, communications, or a related field is preferred. Requirements - Portfolio of work - Client Testimonials - Anything related to your experience in the industry Benefits - This is a work from home position Company Description At TheTravel.com, we inspire wanderlust with engaging, high-quality travel content that resonates with readers worldwide. As part of Valnet Inc., a leading digital media company, we thrive on creating top-tier content across various niches.