Job Closed
This listing is no longer active.
Mixbook is the #1 rated photo book creation platform in the U.S., redefining how people experience their memories.
Email / CRM Manager
Location
United States
Posted
120 days ago
Salary
0
Seniority
Senior
Job Description
Email / CRM Manager
Mixbook
• Execute and evolve Mixbook’s CRM programs across onboarding, lifecycle, transactional, reactivation, and loyalty programs. • Implement and optimize segmentation, targeting, and personalization frameworks to maximize engagement, retention, and LTV. • Support the expansion of CRM beyond email into SMS, push notifications, and direct mail. • Ensure CRM programs directly contribute to retention growth and LTV improvement. • Partner with Growth and Email Marketing manager to align lifecycle programs with promotional strategies and seasonal campaigns. • Coordinate and execute promotional batch campaigns, including audience segmentation, QA, and deployment, while ensuring coordination with lifecycle and trigger-based communications. • Plan and execute automated and ad-hoc CRM campaigns that are on-brand, timely, and effective. • Lead efforts to streamline customer communications across touchpoints, minimizing overlap and message fatigue. • Collaborate closely with the Email Marketing manager to ensure lifecycle and promotional campaigns are coordinated and aligned on audience strategy. • Serve as the subject-matter expert and owner of Mixbook’s ESP and CRM platforms (Iterable, SendGrid, or equivalent). • Contribute to the ESP roadmap with Product, Engineering, and Data to enhance integrations, workflows, and automation capabilities. • Build and maintain automated journeys, trigger-based campaigns, and segmentation frameworks. • Implement A/B and multivariate testing across content, subject lines, design, timing, and frequency. • Establish a structured testing roadmap to drive continuous learning and performance improvement. • Manage CRM data hygiene and integrations across the marketing tech stack. • Ensure compliance with CAN-SPAM and GDPR while maintaining strong deliverability and sender reputation. • Build dashboards and reporting to track CRM performance across engagement, conversion, retention, and revenue contribution. • Translate performance data into clear insights and actionable recommendations. • Proactively identify optimization opportunities across lifecycle touchpoints. • Partner with Data Science to refine attribution and quantify CRM’s impact on growth metrics. • Act as the key CRM stakeholder for cross-functional initiatives, ensuring lifecycle programs support product launches, promotions, and seasonal moments. • Partner with Customer Happiness to ensure alignment between service touchpoints and CRM communications. • Collaborate with Product and Data teams to support experimentation, personalization, and measurement initiatives. • Manage day-to-day relationships with ESP, CRM, deliverability, and automation vendors. • Evaluate new tools and technologies to enhance scalability, automation, and reporting efficiency. • Recommend and support the implementation of platform enhancements that improve CRM performance and operational efficiency.
Job Requirements
- Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
- 6+ years of experience in CRM or email marketing, ideally within eCommerce or DTC environments.
- Proven success defining CRM programs and owning automation frameworks that improve retention, LTV, and margin contribution.
- Hands-on experience with ESP / CRM platforms such as Iterable, SendGrid, or similar.
- Experience managing ESP capabilities and roadmap in partnership with Product and Engineering teams.
- Strong technical proficiency with HTML/CSS for email editing and QA.
- Deep experience with segmentation, personalization, and A/B testing frameworks.
- Strong analytical skills with the ability to translate data into insights and optimizations.
- Experience with SMS, push notifications, and/or direct mail is a plus.
- Excellent communication, presentation, and project management skills.
- Comfortable operating in a fast-paced, test-and-learn environment with high ownership and autonomy.
Benefits
- Quarterly travel to the San Francisco Bay Area
Related Guides
Related Job Pages
More Customer Success Manager Jobs
• The Senior Customer Success Specialist plays a high-impact role in managing strategy and product utilization across the CDSP product portfolio. • They serve as an advisor for our mid-size (major) accounts and are responsible for optimizing customer outcomes. • Ensure customer relationships are established and strengthened. • Drive product adoption and ensure utilization goals are achieved. • Work directly with Sales Major Account Managers to ensure customer needs are identified and satisfied. • Partner with Sales to build and maintain the health and well-being of assigned Major Accounts.
Customer Success Manager
GitLabBuild software faster. The One DevOps Platform enables your entire org to collaborate around your code. We're hiring.
• Build and maintain a trusted advisor relationship with each assigned customer, focusing on adoption, measurable outcomes, and long-term satisfaction with GitLab. • Assist customers with expert deployment guidance, operational best practices, and establishing a GitLab Center of Excellence within their organization. • Lead and participate in workshops to help customers understand and use the full value of the GitLab solution across their software development lifecycle. • Measure and monitor customers’ progress against critical and key performance indicators, and share insights with GitLab account stakeholders and customer sponsors and executives. • Translate customer product usage data into clear, actionable recommendations that drive adoption and expansion of GitLab within customer environments. • Establish and manage regular touchpoints with customers in line with service level agreements to review strategic and technical objectives and adjust plans as needed. • Collaborate closely with Product Management, Engineering, Sales, and Professional Services to streamline issue resolution, share customer feedback, and align on customer success plans.
Partner Success Manager
OneVision ResourcesEnabling and accelerating revenue growth through service for the smart-home professional.
• Keeping each Partner and their entire organization engaged, after their onboarding; however, this starts from the get-go (i.e. once they sign on the dotted line)! • You’ll quickly build relationships with owners/senior stakeholders on their team to then lead them through a structured transformation journey from onboarding to full adoption of OneVision’s Platform Services model • Making sure each Partner is actively selling membership subscriptions to their clients (this is how we make money) • Identifying upsell opportunities and closing partners on platform add-ons and package upgrades • Ensuring that each Partner remains committed to our platform and continuous improvement when implementing platform SOP’s and best practices (this often takes coaching, motivating, change management, and driving accountability) • Reaching beyond just the business owner to establish and nurture deep relationships with key individuals across each Partner company, converting them into OneVision advocates • Working with our other Partner Development and Product Management teammates to stay up to date on changes to our platform and roll out to Partners • Collaborating with internal teams (Support, Sales, and Marketing, to name a few) to ensure alignment, share feedback, and deliver a consistent Partner experience • Establishing goals, tracking milestones, and delivering regular progress updates to ensure Partner success, retention, and growth in service-related revenue streams
Director, Customer Success
HigharcBased in Durham, North Carolina, Higharc is a software technology company that is developing an online design tool for buyers and builders. Its tool enables users to create home de
• Define and execute a scalable, outcome-driven Customer Success strategy aligned to company growth goals and customer value realization • Establish clear customer journey stages, success milestones, and engagement models across segments • Partner with Sales, Product, and Implementation to ensure seamless handoffs and strong time-to-value • Build forecasting rigor and renewal predictability through structured account planning and risk management • Design and continuously improve a best-in-class post-sale customer experience that increases loyalty and advocacy • Translate customer feedback into actionable recommendations for Product, Engineering, and GTM teams • Recruit, develop, and retain a high-performing Customer Success team • Leverage CS tooling and automation to improve efficiency, scale, and customer insight




