Job Closed
This listing is no longer active.
Mixbook is the #1 rated photo book creation platform in the U.S., redefining how people experience their memories.
Head of CRM
Location
United States
Posted
120 days ago
Salary
0
Seniority
Lead
Job Description
Head of CRM
Mixbook
• Own lifecycle revenue, retention, repeat rate, and LTV performance across CRM channels • Define and maintain the lifecycle roadmap across acquisition, onboarding, engagement, retention, reactivation, and loyalty aligned with Mixbook’s brand vision • Act as the single accountable owner for CRM strategy, prioritization, and results • Set strategy and guardrails across email, SMS, push notifications, direct mail, loyalty, and referral programs to meet or exceed revenue goals • Ensure strong orchestration across channels, balancing short-term performance with long-term customer value • Establish promotion and messaging governance to drive sustainable lifecycle performance • Establish and execute frameworks for CRM testing and optimization to drive incrementality • Partner with Data and Analytics to define lifecycle health metrics and success criteria • Translate performance data and insights into clear priorities, roadmap adjustments, and investment decisions • Own CRM platform strategy, integrations, and vendor relationships (e.g., Iterable, Attentive, direct mail partners) • Partner with Product and Engineering on identity, data flows, and personalization capabilities • Ensure CRM tooling, data, and processes scale with the business • Lead, mentor, and develop CRM Manager(s) while setting clear operating standards and expectations • Act as a player-coach when needed, stepping in on reporting, analysis, or select execution during high-impact moments • Provide hands-on leadership for new initiatives to drive speed, clarity, and quality • Partner closely with Creative, Product, Data, Growth, and Customer Experience teams • Serve as the lifecycle voice in cross-functional planning and prioritization • Ensure CRM strategy is tightly aligned with broader company and growth initiatives
Job Requirements
- 10+ years of experience in CRM and lifecycle marketing within a consumer, DTC, or eCommerce environment
- Proven track record of driving measurable improvements in retention, engagement, and LTV
- Experience leading lifecycle strategy across multiple channels (email, SMS, push, loyalty, direct mail)
- Strong background in experimentation, measurement, and data-driven decision-making
- Proven ability to translate analytical data into clear strategic insights that drive impactful lifecycle marketing programs
- Experience managing and developing high-performing marketing teams
- Deep familiarity with CRM platforms and marketing automation tools (Iterable preferred)
- Ability to influence cross-functional partners and drive alignment across teams
- Strong organizational skills with the ability to prioritize, simplify, and execute in a fast-paced environment
Benefits
- Quarterly travel to the San Francisco Bay Area (preferred location in the PST timezone)
Related Guides
Related Job Pages
More Customer Success Manager Jobs
• The Senior Customer Success Specialist plays a high-impact role in managing strategy and product utilization across the CDSP product portfolio. • They serve as an advisor for our mid-size (major) accounts and are responsible for optimizing customer outcomes. • Ensure customer relationships are established and strengthened. • Drive product adoption and ensure utilization goals are achieved. • Work directly with Sales Major Account Managers to ensure customer needs are identified and satisfied. • Partner with Sales to build and maintain the health and well-being of assigned Major Accounts.
Customer Success Manager
GitLabBuild software faster. The One DevOps Platform enables your entire org to collaborate around your code. We're hiring.
• Build and maintain a trusted advisor relationship with each assigned customer, focusing on adoption, measurable outcomes, and long-term satisfaction with GitLab. • Assist customers with expert deployment guidance, operational best practices, and establishing a GitLab Center of Excellence within their organization. • Lead and participate in workshops to help customers understand and use the full value of the GitLab solution across their software development lifecycle. • Measure and monitor customers’ progress against critical and key performance indicators, and share insights with GitLab account stakeholders and customer sponsors and executives. • Translate customer product usage data into clear, actionable recommendations that drive adoption and expansion of GitLab within customer environments. • Establish and manage regular touchpoints with customers in line with service level agreements to review strategic and technical objectives and adjust plans as needed. • Collaborate closely with Product Management, Engineering, Sales, and Professional Services to streamline issue resolution, share customer feedback, and align on customer success plans.
Partner Success Manager
OneVision ResourcesEnabling and accelerating revenue growth through service for the smart-home professional.
• Keeping each Partner and their entire organization engaged, after their onboarding; however, this starts from the get-go (i.e. once they sign on the dotted line)! • You’ll quickly build relationships with owners/senior stakeholders on their team to then lead them through a structured transformation journey from onboarding to full adoption of OneVision’s Platform Services model • Making sure each Partner is actively selling membership subscriptions to their clients (this is how we make money) • Identifying upsell opportunities and closing partners on platform add-ons and package upgrades • Ensuring that each Partner remains committed to our platform and continuous improvement when implementing platform SOP’s and best practices (this often takes coaching, motivating, change management, and driving accountability) • Reaching beyond just the business owner to establish and nurture deep relationships with key individuals across each Partner company, converting them into OneVision advocates • Working with our other Partner Development and Product Management teammates to stay up to date on changes to our platform and roll out to Partners • Collaborating with internal teams (Support, Sales, and Marketing, to name a few) to ensure alignment, share feedback, and deliver a consistent Partner experience • Establishing goals, tracking milestones, and delivering regular progress updates to ensure Partner success, retention, and growth in service-related revenue streams
Director, Customer Success
HigharcBased in Durham, North Carolina, Higharc is a software technology company that is developing an online design tool for buyers and builders. Its tool enables users to create home de
• Define and execute a scalable, outcome-driven Customer Success strategy aligned to company growth goals and customer value realization • Establish clear customer journey stages, success milestones, and engagement models across segments • Partner with Sales, Product, and Implementation to ensure seamless handoffs and strong time-to-value • Build forecasting rigor and renewal predictability through structured account planning and risk management • Design and continuously improve a best-in-class post-sale customer experience that increases loyalty and advocacy • Translate customer feedback into actionable recommendations for Product, Engineering, and GTM teams • Recruit, develop, and retain a high-performing Customer Success team • Leverage CS tooling and automation to improve efficiency, scale, and customer insight




