• Lead persuasion clients, owning their digital paid media and television strategy in partnership with Middle Seat’s TV department. • Serve as the senior strategic lead for your accounts, guiding budget allocation, targeting, creative direction, and media mix. • Coordinate closely with Middle Seat’s TV team to ensure: - Digital and television buys are aligned - Messaging is consistent across platforms - Flighting and targeting reinforce persuasion goals • Embed yourself in the work of your clients (Slack, calls, listservs, etc.) to proactively guide persuasion strategy rather than simply respond to requests. • Be available to advise clients as a general campaign consultant beyond paid media, including communications strategy, budgeting, and broader campaign decision making in your role as a media consultant. • Track revenue and expenses, working with accounting and sales to balance staff costs, retainers, ad fees, and TV commissions. • Identify when accounts should scale, expand into TV, or add new persuasion products such as CTV, testing, or creative. • Lead or co-lead pitches for new persuasion clients, including candidates, IEs, and advocacy organizations. • Ability to independently lead sales pitches and business development conversations, either solo or in partnership with other team members including the TV department and firm partners; an existing network to source new opportunities is a plus but not required. • Develop a clear creative vision for persuasion campaigns, including writing and shaping scripts informed by polling, messaging research, and direct conversations with campaign teams, and translating that into both bold, creative-forward concepts. • Manage the production process end to end by working closely with external production teams to coordinate shoots, oversee editing, and manage client feedback and revisions, ensuring a polished final video that meets strategic and campaign goals. • Lead the planning and execution of digital persuasion campaigns platforms such as but not limited to Meta, YouTube, CTV, DSPs, and various direct to publisher contracts. • Set high-level strategy, including: - Budgets and channel mix - Messaging frameworks - Targeting and testing plans • Analyze and report campaign results to clients, translating performance into strategic recommendations. • Own project management and timeline planning for persuasion programs, including scheduling client calls, setting scripting and production timelines, managing budgets against primary and election dates, and ensuring campaigns are launched on time and on plan. • Train junior staff to plan and execute paid media buys • Make recommendations for ads team management as a whole and assist with hiring for the entire ads team. Take part in weekly ads management meetings and discuss the growth of the ads team. • Take part in the broader management of Middle Seat, including the sales process, team-wide issues, and communication of those efforts to staff. • Encourage strong cross-team collaboration. Serve as a leader in developing strategy and new messaging ideas, collaborating with the email, creative, social, and web development teams to bolster our client’s advertising programs. • Help develop and implement ads team processes and training. • Other responsibilities as requested.

• Build, optimize, and maintain performance marketing campaigns on Paid Social and/or DSP channels • Drive efficient new user acquisition to one of our flagship apps • Present weekly performance trends and campaign optimization recommendations • Ideate and execute A/B tests to continuously improve campaign performance • Write weekly creative briefs • Monitoring and updating project trackers for media buying projects and creative testing

Are you a data-driven strategist with a passion for paid search? As a Senior Paid Search Analyst at Click Here Digital, you’ll manage and optimize a portfolio of campaigns across platforms like Google Ads and Bing Ads, leveraging your expertise in strategy, performance analysis, and budget pacing to maximize ROI. You’ll also mentor junior analysts, conduct QA, and drive innovation through A/B testing and industry trend adoption. Job Description As a Senior Paid Search Analyst, you will lead the management and optimization of advanced paid search campaigns across platforms like Google Ads and Bing Ads, driving ROI and traffic through strategic, data-driven approaches. You will analyze performance metrics, implement optimizations, conduct A/B testing, and collaborate with account managers and clients to align campaigns with business goals. In addition to managing complex budgets and ensuring quality, you will mentor junior analysts, conduct QA, and facilitate cross-departmental training. With a focus on innovation and staying ahead of industry trends, you will play a critical role in delivering competitive, cutting-edge paid search solutions. Job Responsibilities: - Plan, execute, and optimize paid search campaigns based on client goals and objectives. - Direct management of 20-30 automotive paid search accounts, with individual budgets ranging from $25k-$150k per account per month. - Collaborate closely with account managers on strategy, provide campaign performance and recommend opportunities for improvement.  - Maintain performance standards on all assigned accounts - Monitor Budget Pacing, Conversion Tracking, and Traffic Quality - Monitor and analyze campaign performance such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS) to identify opportunities for optimization and improvement. - Test products to determine propensity to drive positive results. - Generate regular reports to track campaign performance and communicate key findings. - Stay up to date on the latest industry trends, best practices to ensure our paid search strategies remain cutting-edge and competitive.  - Facilitate Training for Associate Paid Search Analysts and Paid Search Analysts - Mentorship for New Paid Search Analysts - QA accounts for other members of the Paid Search Team - Oversight and Troubleshooting on Paid Search Accounts - Manage Portfolio wide performance and benchmarking - Facilitating cross departmental relationships and cross departmental trainings - Conducting A/B tests and developing new strategies or tools - Presenting Data To other departments          Required Qualifications: - Minimum 3-5  years of experience with paid search campaign management - Experience and strong understanding of PPC advertising - Experience using industry tools such as Google Analytics, Google Adwords, SA360, etc. - Understand paid media advertising budget management and effective, data-driven ad spend. - Ability to analyze data sets and identify trends based on industry KPIs. - Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.   - Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and concisely. - Strong quantitative, analytical skills and attention to detail with the ability to interpret data and actionable insights. - Excellent time-management and organizational skills - Proficient in Microsoft Office/Google Workspace (Docs, Sheets, Slides, GMail, GChat) - Focuses on strategic planning and execution of campaigns aligned with client goals, using data-driven insights to optimize performance. - Demonstrates mentorship and leadership skills with experience in training and guiding junior team members. - Comprehensive, up-to-date understanding of industry trends, best practices, and emerging paid search tools to drive competitive strategies. - Demonstrates strong attention to detail in QA of paid search accounts while effectively troubleshooting and resolving campaign performance or setup issues. - Proficiency in managing and optimizing paid search campaigns across platforms such as Google Ads and Bing Ads, with expertise in budget pacing, conversion tracking, traffic quality metrics, A/B testing, and performance analysis to identify optimization opportunities. - Demonstrates excellent communication skills to collaborate with account managers, departments, and clients, with experience presenting campaign data, insights, and recommendations to Account Managers and clients. Preferred Qualifications: - Agency experience  - Experience in automotive, legal and/or medical verticals  - Bachelor’s degree in Marketing, Business, Data Analytics, ISDS, or equivalent experience - Google Certifications (Google Analytics, Google Ads)

• Develop high-performing ad creatives (static, video scripts, hooks, headlines, copy) • Create and iterate on messaging angles, value propositions, and CTAs • Translate healthcare concepts into clear, compliant, patient-friendly messaging • Refresh creatives regularly to prevent fatigue and improve ROAS • Analyze performance metrics (CTR, CPA, ROAS, conversion rate) • Identify winning and losing angles quickly • Suggest creative pivots based on data • Align ad messaging with landing pages for stronger conversions • Work closely with growth, product, and clinical teams to ensure messaging accuracy • Support campaign launches with cohesive messaging across paid channels