• Develop and own the product positioning, messaging framework, and value propositions for both B2B (payers, employers) and B2C (members) audiences. • Create compelling narratives that translate the new concept of AI care into clear, differentiated, and emotionally resonant stories. • Build sales enablement materials, pitch decks, case studies, and competitive positioning that help close enterprise deals. • Partner with product, clinical, and commercial teams to ensure messaging aligns with product capabilities and market needs. • Lead a new product and feature launches, coordinate cross-functional go-to-market activities, and measure launch effectiveness. • Serve as the voice of the market, translating customer insights and competitive intelligence into actionable marketing and product strategies. • Design and execute multi-channel acquisition strategies across digital, email, direct mail, partnerships, and other channels. • Apply performance marketing rigor to all campaigns, setting clear targets, measuring incrementality, and optimizing based on CAC, LTV, and payback periods. • Build and manage email and direct mail programs that drive initial sign-ups and early engagement. • Partner with commercial teams to support enterprise client acquisition and expansion. • Develop creative testing roadmaps to continuously improve conversion rates across the funnel. • Balance brand building with performance-driven tactics to achieve both short-term and long-term growth goals. • Own the end-to-end member journey from onboarding through long-term engagement and retention. • Build sophisticated lifecycle marketing programs including welcome sequences, nurture campaigns, re-engagement flows, and winback strategies. • Segment members based on behavior, risk, and engagement levels to deliver personalized, timely communications. • Partner with product team to align marketing touchpoints with in-product experiences and clinical milestones. • Design and execute campaigns that drive sustained behavior change and clinical outcomes over 4-12 month timeframes. • Measure and optimize key retention metrics including activation rates, engagement frequency, and member LTV. • Lead creative strategy and execution across all marketing touchpoints including web, email, direct mail, social, video, and sales collateral. • Write compelling copy that resonates with diverse audiences, from healthcare executives to members seeking support. • Work with designers and agencies to produce high-quality creative assets, while maintaining hands-on involvement in the work. • Develop and maintain brand guidelines, voice and tone standards, and visual identity for the new initiative. • Stay current on healthcare marketing trends, consumer insights, and creative best practices. • Build and mentor a small, high-performing marketing team as the initiative scales, enabled to work at scale with AI tools. • Partner closely with product, commercial, clinical strategy, operations, and executive leadership. • Translate business goals into growth strategies and communicate progress to stakeholders. • Manage external vendors, agencies, and contractors to extend team capabilities.

The Problem We’re Solving 🎯 Most DTC brands are leaving revenue on the table. They spend millions acquiring customers through paid channels, then lose 60%+ of high-intent shoppers to cart abandonment, anonymous browsing, and missed retargeting opportunities. The issue isn't traffic—it's conversion architecture. Brands lack the infrastructure to capture intent signals, recognize returning visitors, and re-engage shoppers at the moments that matter most. That's where Checkmate comes in. Our AI-powered platform captures shopping intent from 100M+ shoppers across the web—wishlists, carts, browsing sessions—and turns it into high-converting campaigns that consistently deliver revenue uplift in 30 days. But here's the thing: selling this solution requires more than a good pitch deck. It requires someone who can walk into a growth team's meeting, diagnose where they're leaving money on the table, and prescribe a strategic path forward. About Checkmate 🛍 📲 Checkmate is an AI marketing platform that helps DTC brands capture anonymous shoppers, launch targeted campaigns, and drive measurable revenue. Our platform uses AI to de-anonymize site traffic, uncover missed conversion opportunities, and launch high-performance campaigns that engage the 100M+ high-intent shoppers in our network. We offer three core products for brands: - Enrichment: Reveal and resolve anonymous visitors to fuel smarter lifecycle flows. - Targeting: Deliver single-use offers through high-converting surfaces like our app, extension, email, and SMS. - Audiences: Capture pre-checkout emails via gated discounts and gain competitive insights. We work with leading DTC brands like Stanley, Quay, ColourPop, Laneige, and Dockers. Backed by Google Ventures, Fuel Capital, and others. ------------------------------------------------------------- About the Role Checkmate is building the next generation savings brand, and we need a strategic, execution-focused Head of Marketing to lead the charge. You'll drive both B2C brand perception and B2B sales growth, with a core focus on building cultural relevance through strategic brand associations, amplifiable moments, and community-driven experiences. This is a high-impact role where you'll architect and drive growth across both B2C (app downloads, influencer marketing, consumer brand) and B2B (cold lead generation, community building, sales enablement) channels. The key insight: winning consumer perception unlocks B2B success. Brands want to associate with what's trendy, exclusive, and culturally relevant. You'll turn our activations, partnerships, and community moments into high-engagement content that drives lead generation and brand equity. This role is uniquely positioned: Our company is transforming from just a consumer app, to a growth engine for brands. Brands can use our channels to directly speak to our users, or use our data to supplement their marketing efforts. You’ll be responsible for the strategy of growing both - no easy feat. The ideal candidate should have either a growth marketing or product marketing background. Location: Remote (NYC or LA strongly preferred) ------------------------------------------------------------- What You'll Own Strategic Marketing 🎯 Our current strategy is often a bit scattered. A large portion of this job will be to build out a thesis and really go ham on a bi-lateral B2B/B2C strategy and work in partnership with the team to execute on that strategy.  - Develop unified marketing strategy across B2C and B2B channels. - Create clear, simple product marketing that makes complex offerings digestible - Stay on the pulse of cultural trends to position Checkmate as the "cool" choice in savings and marketing tech B2B Marketing & Lead Generation 💼 - Generate cold leads beyond our current agency-dependent sourcing. North star is diversifying our sales funnel and bolstering direct sales vs. referrals at a low CAC. - Create viral-worthy content from conferences, partnerships, and B2B events (LinkedIn, podcasts, etc.) - Build B2B community through experiences, dinners, and thought leadership - Develop product marketing materials (decks, videos, guides) that clearly communicate value - Help with the overhaul of our website to better align with the B2B/B2C strategy you set - Support sales, partnerships, and customer success with quality lead gen B2C Brand Building ⚡ - Execute social media strategy focused on amplifiable moments - own the conversation. North star is growing MAU MoM - Develop TikTok strategy around savings hacks and relatable content - Turn UGC, influencer partnerships, and power users into compelling ads and organic reach - Design community moments (events, giveaways, surprise and delight) that create content opportunities - Build relationships with trending brands and influencers Product Marketing 💡 - Simplify and unify how we explain our products - make complex offerings clear and accessible - Bridge the gap between our consumer savings narrative and B2B marketing platform positioning - Develop product marketing materials (decks, videos, guides, website content) that clearly communicate value across all customer segments and are consistent across all touchpoints  - Own the product narrative so brands and consumers quickly understand what Checkmate does and why it matters Community Building 🌟 We've built momentum with events that generate LinkedIn buzz and drive real business outcomes. Now we're scaling to the next level: building a comprehensive ecosystem for ecommerce brands where community becomes our competitive moat. You won't build every event yourself, but you'll ensure every activation drives maximum impact: - Cold lead gen events with influencers that draw brands into our ecosystem - Curated experiences and dinners to close warm leads and upsell customers - Turn in-person moments into viral online engagement - Scale from individual activations to a must-attend community ecosystem - KPIs: deals sourced, deals closed, upsells, social engagement Success Metrics 📈 - Cold B2B lead generation through marketing initiatives - Deals closed and upsold from marketing touchpoints - Brand perception as culturally relevant and performance-driven - Social media reach, engagement, and viral moments - Simplified, unified product narrative, with an easy to understand website and supplemental sales assets that can scale a growth team -------------------------------------------------------------

Description: Sumble helps go-to-market teams win with deep account intelligence and signals that other data vendors simply can't provide. We map every account, person, and job post globally to uncover insights that were previously impossible to gather. For example, we can identify every company in the US currently running a data migration project involving Databricks, while pinpointing the exact team and person leading the initiative. Backed by a $38.5M Series A (Coatue, Canaan), we are a team of 20+ engineers and sales leaders from Google, Meta, Snowflake, and Rippling. We've scaled to millions in revenue without a marketing department. And have top customers like Figma, Vercel, Snowflake, Wiz and Elastic. Now, we're ready to build the brand, and we're hiring the leader to do it. About the Role This is a founding marketing leadership hire. You will build Sumble's marketing function from zero: the team, the strategy, the brand, and the pipeline engine. You won't inherit a playbook — you'll write it. Sumble has an incredible storytelling opportunity. Our founders created a foundational company in the ML/DS space (Kaggle) which was sold to Google. They've assembled the most technical data-science talent in the GTM data space. Moreover, our users love us. We enjoy strong retention, and sales reps say we give them intel that they can't get from anywhere else. Your job is to turn that product love into market gravity. You'll own everything from positioning and narrative to demand generation, events, and eventually a team of specialists reporting to you. You'll report directly to the CEO and sit at the leadership table from day one. Our Team: We are a team of around 16 engineers, data scientists, and designers with experience working at companies such as Google, Stack Overflow, Kaggle and Meta. We also have a 3-person sales team from companies like 11x, Snowflake, Confluent and Opendoor. We're fully remote in US time zones. What You'll Do - Build the Marketing Org: Hire and lead a small, high-output marketing team (content, demand gen, product marketing, GTM engineering). Define roles, rituals, and the operating cadence. - Own the Narrative: Work directly with our founders to crystallize the Sumble story — why we exist, why now, and why we're different. Ensure that story lands consistently across every channel, from a cold outbound sequence to a keynote stage. - Drive Pipeline: Architect the demand generation engine. Set targets with sales leadership, build the funnel model, and own marketing-sourced and marketing-influenced revenue metrics. - Category Strategy: Position Sumble not as "another data vendor" but as the creator of a new category of account intelligence. Define the competitive narrative and arm the sales team with the positioning to win. - Brand & Creative Direction: Set the bar for how Sumble looks, sounds, and feels in market. You care that the dinner invite, the LinkedIn post, and the product demo all feel like they come from the same ambitious company. - Events & Earned Media: Greenlight and oversee a calendar of high-touch IRL experiences (executive dinners, conference activations, un-conferences) and earned-media plays that punch above our weight class. - GTM Alignment: Be the connective tissue between product, sales, and marketing. Ensure launches land, feedback loops are tight, and the whole revenue org rows in the same direction. Who You Are - A Builder, Not a Maintainer: You've played a key role in building a marketing function (or a significant piece of one) at a B2B startup before. You know what "zero to one" actually feels like and you're energized by it. - Narrative-Obsessed: You believe the best marketing starts with a story worth telling. You can take a complex, technical product and make a CRO and a data engineer both care about it. - Metrics-Driven but Taste-Forward: You set pipeline targets and hold yourself accountable, but you also know that brand and creative quality compound over time. You refuse to choose between art and science. - Hands-On Leader: At this stage, you're a playing coach. You'll review copy, give feedback on ad creative, and jump into a campaign build when needed — while also hiring and developing the team around you. - Deeply Fluent in B2B GTM: You know the modern GTM stack, the personas who buy it, and the communities where they hang out. You've marketed to sales, RevOps, or data teams before.

This role offers a hybrid work schedule or could be considered remote for anyone outside M&T footprint. At M&T Tech, we’re a team of makers, doers, and builders, working to create the most advanced technology solutions in banking.  We’re not your stereotypical suit and tie bankers: we’re an innovative team of leading tech experts, pushing boundaries, and taking risks.  We’re building an agile team of the most skilled and creative workers to solve complex problems, architect solutions, write high-performance software, and chart our new path, all to make the lives of our customers, and the communities that we serve, better.  Join us and be part of something new as we build tomorrow’s bank, today. Overview: The Mainframe Systems Programmer IV - Middleware is responsible for installing, configuring, and supporting middleware technologies on IBM z/OS platforms. This role ensures the reliability, performance, and security of critical enterprise applications that run on mainframe middleware such as CICS, IMS, DB2, MQ, and WebSphere. The position works closely with application teams, infrastructure engineers, and operations to deliver stable, scalable, and high‑performing mainframe services. Participates in technical research and development to enable continuing innovation within the Middleware Mainframe infrastructure. Primary Responsibilities: Middleware Engineering & Support Install, configure, and maintain middleware products including: CICS, IMS TM/DB, IBM MQ, WebSphere Application Server, Connect:Direct, FTP/SFTP, z/OS Connect, and related tools. Support application deployment, testing, and integration across middleware environments. Monitor and tune middleware performance, availability, and resource utilization. Knowledge and experience with monitoring tools (OMEGAMON, SYSVIEW, CICS Performance Analyzer, c/Prof, among others). Troubleshoot complex middleware issues and perform root‑cause analysis. Working with vendors to triage complex issues where required. Implement automation for middleware operations, failover, and recovery. Create and maintain runbooks, procedures, support documentation, and architectural diagrams. Mainframe Systems Programming Support z/OS system components required for middleware (SMP/E, JCL, REXX, PARMLIB, PROCLIB). Assist with system upgrades, maintenance, patching, and IPL planning. Participate in capacity planning and performance tuning activities. Maintain documentation, standards, and configuration baselines. Operations & Collaboration Provide on‑call support as part of a rotation. Work with application teams to troubleshoot issues and optimize performance. Participate in disaster recovery planning, testing, and execution. Provide guidance to less experienced team members for growth and continued learning. Maintain M&T internal control standards, including timely implementation of internal and external audit points together with any issues raised by external regulators as applicable. Understand the Company's risk and regulatory standards, policies and controls in accordance with the Company's Risk Appetite. Identify risk-related issues needing escalation to management. Work within the ServiceNow Ticket System, Jira Ticket System, Agile Frameworks with the ability to track & prioritize workload. Complete other related duties as assigned. Required Skills & Qualifications Preferred Skills & Qualifications Experience with Sysplex, z/OSMF, or high‑availability architectures. Knowledge or Experience with Mainframe Networking skills (TCPIP, VTAM, Communications Server, Certificate Management) Knowledge & Experience with ServiceNow, Jira, and Agile Frameworks. Familiarity with DevOps concepts or automation frameworks for z/OS. Knowledge of cloud integration or hybrid mainframe environments. Bachelor’s degree in Computer Science, Information Systems, or equivalent experience. We support our team members with generous benefits. Competitive compensation Health, welfare, and retirement benefits 401(k) match at 5% Work-life balance and flexible work arrangements Banking Officers start with 25 days PTO plus 12 paid holidays 40 hours paid volunteer hours per year Much more. For details, see: M&T Benefits Overview About M&T M&T Bank is a Top 20 US bank holding company and one of the best performing and financial stable regional banks in the country, we offer our technology employees a wide range of performance-based career development opportunities. We have a strong commitment to our customers and the communities we serve, and we continue to grow with a focus on the future. So, when looking to advance your career, look to M&T. Grow with us. M&T Bank is committed to fair, competitive, and market-informed pay for our employees. The pay range for this position is $97,100.00 - $161,800.00 Annual (USD). The successful candidate’s particular combination of knowledge, skills, and experience will inform their specific compensation. The range listed above corresponds to our national pay range for this role. The specific pay range applicable to you may vary based on your location. Location Clanton, Alabama, United States of America