General Manager – Psíquicos
Location
Mexico
Posted
5 days ago
Salary
0
Seniority
Lead
Job Description
General Manager – Psíquicos
Ingenio
• Develop and execute a comprehensive regional strategy for Psíquicos across LATAM and Iberia, driving the brand’s vision and growth in-market • Own and lead the brand’s PR strategy across the region — sourcing and managing agencies, securing earned media, and shaping public narrative across multiple markets • Build and manage the influencer marketing program: identify, negotiate with, and cultivate long-term relationships with creators across multiple languages and cultural contexts • Partner closely with Ingenio’s Israel-based marketing teams to align on brand positioning, campaigns, and performance marketing • Serve as the local business owner, surfacing market insights, competitive intelligence, and growth opportunities to leadership • Build a network of regional partners, vendors, and talent that can scale with the brand • Champion the voice of the regional customer, ensuring product, marketing, and brand decisions reflect the cultural realities of each market • Stay abreast of regional trends, emerging platforms, and competitor activities to inform brand strategy and identify opportunities for differentiation • Leverage data analysis and consumer insights to drive informed commercial decisions and strategic improvements • Monitor performance metrics against business goals to improve outcomes • Take ownership of regional brand metrics, translating them into actionable goals that drive continuous growth • Work closely with the President of Barges and Ingenio leadership to define and manage regional budgets, allocating resources effectively to maximize return on investment
Job Requirements
- A minimum of 10 years of experience in business and marketing roles, ideally combining brand-building, growth, and commercial responsibility
- Proven track record managing brands, regions, or business lines across LATAM and/or Iberian markets
- Native or fully fluent Spanish; professional Portuguese strongly preferred to effectively operate across Brazilian and Portuguese markets
- Professional-level English — daily collaboration with Israel and US based teams is core to this role
- Deep, hands-on experience with PR and influencer marketing in Spanish-speaking markets — established relationships with agencies and creators across the region
- Cross-cultural fluency: demonstrated experience operating across multiple LATAM markets
- Comfortable operating as an individual contributor with C-level visibility — you build, decide, and execute without needing a team beneath you
- Excellent communication and stakeholder management skills, with the ability to influence and inspire cross-functional teams across geographies and cultures
- Demonstrate a data-driven approach to commercial leadership, leveraging insights to make informed decisions
- Entrepreneurial mindset — you thrive in rapidly growing environments where the playbook is still being written
Benefits
- Health insurance
- Professional development opportunities
- Flexible working arrangements
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