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Helping do good in the world through social media.
Paid Media Manager, Creator and Experimental Programs
Location
United States
Posted
19 days ago
Salary
$70K - $75K / year
Seniority
Senior
Job Description
Paid Media Manager, Creator and Experimental Programs
Vocal Media
• Lead paid social strategy, media planning, and hands-on media buying across client campaigns. • Conceptualize and execute comprehensive cross-platform targeting and deployment strategies for advocacy and paid influencer programs. • Actively build, launch, and manage full-funnel paid campaigns in native ad managers (Meta, TikTok, Google Ads). • Manage and pace client ad budgets, including developing custom and lookalike audience architecture with a focus on data privacy. • Monitor daily performance against strict client KPIs and execute real-time optimization pivots and budget redistributions. • Serve as the technical media buying advisor in client planning sessions, translating complex metrics (CPA, CTR, CPM) into actionable insights and authoring quantitative performance reports. • Collaborate with Creator Program Managers to integrate organic influencer creative with paid media strategies. • Support experimental creator program vertical, including supporting content strategy, creator sourcing, and reporting as needed.
Job Requirements
- 3-5 years of experience in paid digital campaign management and hands-on media buying/planning (political, public affairs, or mission-driven agency background preferred).
- Deep technical mastery of Meta Ads Manager, TikTok Ads Manager, and Google Ads. Experience using influencer-generated content (IGC) for partnership ads / allow-listing is highly preferred.
- Expertise in interpreting complex data sets, diagnosing delivery issues, and distilling buying metrics into polished client-facing narratives.
- Proven ability to manage multiple overlapping projects and thrive in a fast-paced, experimental startup environment.
- Experience with cloud databases and project software (e.g., Airtable Forms) and familiarity with IGC for partnership ads/allow-listing highly preferred.
Benefits
- Health insurance covered at 90% for full time employees; Dental and Vision available
- Unlimited PTO and sick leave
- 401(k) plan & company contribution
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