• Responsible for the happiness of our care partners • Manage executive steering committees and serve as the face of Headway • Build and grow relationships with care partners’ teams and leadership • Leverage data to generate insights and identify new opportunities for partnership growth • Collaborate with cross functional, internal stakeholders to deliver insights to inform product and operations strategy

• Develop and execute strategic account growth plans to win, grow, and retain national account partnerships by aligning Direct Supply solutions to customer business priorities. • Proactively identify new opportunities, including equipment contracts, and drive sales strategies focused on supply, capital, and technology solutions (smart products) to accelerate customer growth and deepen account penetration. • Build and manage executive-level customer relationships, serving as a trusted advisor by understanding customer goals, operational challenges, and long-term business strategies. • Lead value-based sales conversations that position Direct Supply as a strategic partner and drive measurable customer outcomes. • Support Capital and Aptura sales initiatives by uncovering opportunities, securing capital project visibility, and partnering with internal teams to advance and close strategic opportunities. • Leverage AI-enabled insights, customer analytics, dashboards, and market intelligence to identify trends, prioritize opportunities, and influence account strategy. • Collaborate cross-functionally with sales, operations, product, analytics, and leadership teams to deliver integrated customer solutions and maximize customer value. • Anticipate customer challenges and proactively recommend innovative solutions that improve operational, clinical, and financial outcomes. • Resolve escalated customer issues and lead high-stakes negotiations to strengthen customer trust, satisfaction, and long-term partnership success. • Influence internal business strategy by sharing customer insights, competitive intelligence, and market trends that shape future growth opportunities.

• Lead Shopping and Marketplace strategy for mid-market and enterprise B2B manufacturers and distributors • Diagnose channel architecture before recommending tactics: 1P vs. 3P Amazon status, distributor conflict, feed health, Google & Microsoft best practices • Lead Strategy Calls, Proposal Calls, and Quarterly Business Reviews • Translate channel performance into P&L impact for client executives (CFO, VP Ecommerce, VP Sales) • Direct feed strategy in Feedonomics or GoDataFeed (or equivalent): taxonomy, GTIN/MPN enrichment, attribute mapping, parent/child architecture, custom label usage • Build Shopping and Performance Max campaigns scoped to B2B buyer behavior, not consumer search patterns • Enforce cross-channel exclusion logic to protect distributor relationships and prevent cannibalization • Advise on 1P (Vendor Central) vs. 3P (Seller Central) strategy and lead migrations when warranted • Direct Sponsored Products, Sponsored Brands, and Sponsored Display campaigns built around B2B keyword behavior, not DTC conversion logic • Manage Buy Box health, MAP enforcement, and pricing erosion in real time • Run bi-weekly client meetings, QBRs, and ad hoc strategy sessions • Build reporting that connects channel performance to revenue outcomes (matched cohort, cost-to-serve, revenue lift) • Proactively flag risks: channel conflict, feed degradation, reseller activity, Buy Box loss • Document repeatable frameworks from client engagements • Contribute to audit deliverables, sales enablement, and internal training • Partner with the Managing Director on the evolution of Commerce Architecture / ChannelOS

• To source prospective customers and create sustainable commercial relationships to expand the Ford Fleet Management Corporate portfolio • To promote the products and services of Ford Fleet management across the Ford Dealer Network • To be the face of Ford Fleet Management in your territory • To fully contribute to the achievement of the FFM target by maximizing new business from leads directly sourced and from Ford of Britain referrals • To work closely with Ford of Britain commercial team and the Ford Dealer Network to identify new opportunities and joint visits • To constantly promote the full service offering of Ford Fleet Management • To manage and implement accounts using the agreed FFM procedures working with all FFM counterparts in a collaborative manner in line with company expectations • To ensure that customer actions & requirements are communicated regularly & effectively across the company