• Drive profitable sales growth by prospecting new accounts, retaining existing accounts, and expanding opportunities with current customers in core and emerging industries and markets to meet yearly sales goals. • Develops and maintains strong sales relationships with key decision makers and influencers across all levels of an organization, ensuring long-term sustainability. • Manages sales volume with existing customers, while actively prospecting and acquiring new customers to expand and diversify the customer base. • Develops and implements plans to expand business presence in the assigned area. • Shares market insights and competitor information with relevant channels throughout the organization, fostering strong relationships and collaborative partnerships. • Collaborates with leadership to analyze market trends and customer needs, providing valuable input for the development of effective sales strategies and initiatives. • Attends monthly business meetings for all company-sponsored associations, engages in local trade shows, and represents the organization in regional or national activities as necessary.

• Own the product vision and roadmap for caregiver-facing content and care partnerships • Translate company goals around caregiver outcomes, engagement, and clinical quality into clear, prioritized product initiatives • Set the content strategy: what we build, how it is sequenced, and how it ladders up to caregiver outcomes and business goals • Identify and prioritize opportunities to apply AI and personalization to deliver the right content to the right caregiver at the right moment • Balance near-term execution with long-term thinking to support a continuously improving content and partner offering • Own the content roadmap: decide what content gets created, refreshed, or retired based on caregiver needs, engagement data, and clinical priorities • Oversee content production end-to-end, partnering with clinical, coaching, and content production teams to ensure quality, accuracy, and timeliness • Define the standards for what “highly engaging” looks like across formats, and continuously raise the bar • Ensure content renders correctly and feels native across iOS, Android, smartphones, and tablets, working closely with engineering as needed • Build personalized care plans that translate each family’s situation into an actionable plan supported by the right content and resources at the right time • Package content into customizable programs that flex to different caregiver journeys, diagnoses, stages, and preferences • Use AI and data-driven personalization to tailor the content experience while maintaining empathy and trust • Continuously measure and improve how personalization drives engagement, knowledge gain, and caregiver confidence • Identify, evaluate, and prioritize high-potential partnerships that meaningfully extend Ceresti’s offering and improve the caregiver experience • Own partner relationships from sourcing through integration, ensuring partnerships ladder back to a coherent caregiver experience • Partner with legal, clinical, operations, and engineering teams to scope integrations and launch new partnerships • Continuously evaluate the partner portfolio and prune or expand based on caregiver value and strategic fit • Define clear product requirements, user stories, and acceptance criteria to support efficient delivery by engineering and content teams • Work closely with engineering and design to scope, prioritize, and ship features that bring the content and partner roadmap to life • Use modern AI tools to accelerate product discovery, prototyping, requirements generation, and iteration while maintaining high standards for clarity, quality, and usability • Be hands-on and scrappy. Unblock teams, clarify decisions, and drive momentum when things get ambiguous • Collaborate deeply with clinical, coaching, operations, engineering, and design teams to ensure content and partner experiences align with real-world caregiver needs • Partner with data and analytics teams to define content, engagement, and personalization metrics, review insights, and incorporate learnings into product decisions • Communicate product plans, tradeoffs, and progress clearly to stakeholders and leadership • Define, track, and own key content engagement, personalization, and partner-impact metrics • Use qualitative caregiver feedback, data analysis, and experimentation to inform decisions and iterate quickly • Contribute to improving product management practices, tools, and processes within the Product team.

• Identify and engage new dealership partners to expand our network, drive growth, and strengthen market presence in the automotive finance sector. • Provide exceptional service and consultative support to dealer partners through on-site visits to ensure satisfaction, loyalty, and long-term success. • Analyze market trends and competitive insights to identify opportunities and guide strategic business decisions. • Enhance brand visibility and reputation through targeted outreach, effective communication, and consistent representation of our values and offerings.

• Responsible for the happiness of our care partners • Manage executive steering committees and serve as the face of Headway • Build and grow relationships with care partners’ teams and leadership • Leverage data to generate insights and identify new opportunities for partnership growth • Collaborate with cross functional, internal stakeholders to deliver insights to inform product and operations strategy