• Develop tactical and strategic customer plans to meet financial orders, sales and margin goals. • Call on industrial and utility customers to promote the services and products of the ELSE businesses to identify, develop and close orders. • Execute business objectives and have the ability to effect short-term and some long-term business goals • Lead strategic sales planning and execution to align ABB solutions with customer business needs. • Build and maintain strong, multi‑level customer relationships to drive long‑term partnership. • Identify growth opportunities, support sales activities, and negotiate contracts to advance customer objectives. • Track market trends, maintain accurate opportunity records, and recommend actions that support ongoing business growth.

• Drive the sales performance of the Traction Division for Railway and Mobile e Power for America. • Participate in sales strategy discussions, assigning goals and negotiating sales budgets and marketing plans. • Manage the sales team in the Americas Region, reporting directly to the Global Head of Sales Traction. • Responsible for Topline for all the Traction Business Lines. • Take overall responsibility for all the offers in the region; Contract / Risk versus Opportunity, Project Calculation, market Pricing, profitable growth. • Assist the sales team and customers throughout the sales process. • Identify customer needs and competitors’ offerings through market studies to ensure effective marketing and communication of value propositions. • Conduct market intelligence, early identification, and capturing of upcoming opportunities. • Conduct sales performance reviews, propose recovery plans for potential order shortfalls, and produce sales reports to assist in production planning.

• Pipeline Generation: Execute structured outbound sales motions, including cold calling, email, and LinkedIn outreach, to build and maintain a healthy pipeline. • Full-Cycle Sales Execution: Lead the entire sales process—discovery, qualification, demos, proposals, and closing—to drive new business. • Strategic Account Growth: Develop penetration strategies for target industries and global strategic accounts while building and maintaining key customer relationships. • Business Development Leadership: Drive strategic initiatives that expand market presence and strengthen long-term partnerships.

• Develop sales territory to meet and exceed profitability goals as defined by the strategic plan • Achieve successful outcomes through application of a consultative sales process • Determine customer requirements for new products and services, and introduce new products to ongoing accounts • Develop additional and new profitable business in specified markets through inbound or outbound telephone calls to customers • Process accepted orders, maintain accurate daily records, and provide necessary follow-up • Maintain an in-depth knowledge of company products and outstanding levels of customer service • Keep customer current with updated pricing information, promotional and marketing • Maintain accurate and up-to-date files relating to customer contact • Drive to customer locations to sell products & services, establish relationships and solve problems • Maintain outstanding levels of customer service and continued rapport with current and potential customers • Able to think and react quickly under pressure • Develops and maintains an understanding of customers, competitors, partners, business models, market sizing, and industry trends • Uses sales technology/CRM/reporting to capture sales activity, trends, and changes in each market • Find A Better Way by championing continuous improvement and quality control efforts