Integrando soluções & Impulsionando negócios
Senior Marketing Analyst, CRM and Product Marketing
Location
Brazil
Posted
3 days ago
Salary
0
Seniority
Senior
Job Description
Senior Marketing Analyst, CRM and Product Marketing
LWSA
• Nurturing workflows: Design, implement, and optimize complex relationship nurture flows for both the existing customer base (retention/upsell) and the market (acquisition/lead nurturing); • Scoring management: Develop and refine Lead Scoring models (sales prioritization) and Health Scoring (customer health monitoring and churn prevention); • Unqualified leads management: Create re-engagement and recycling strategies for leads not yet ready to buy, keeping them warm in the funnel; • Multichannel control: Orchestrate communication across multiple channels (Email, WhatsApp, Push, In-app messages, Product banners), ensuring the right message, on the right channel, at the right time; • Communication calendar: Lead the planning and execution of the global communication calendar with the user base, aligning product launches, campaigns and corporate announcements; • Community management: Foster and manage the user/customer community, creating an environment for engagement, knowledge sharing and brand advocacy; • Event management: Plan and execute online events (webinars, live streams) and offline events (meetups, workshops) focused on relationship building, market education and business generation.
Job Requirements
- CRM and Automation expertise: Advanced experience with automation and CRM platforms (HubSpot, RD Station, ActiveCampaign, Salesforce, etc.), building complex flows and dynamic segmentations;
- Analytical, data-driven mindset: Ability to analyze large datasets, interpret funnel metrics, conversion rates and user behavior to make strategic decisions;
- Product Marketing experience: Deep understanding of user journey, product adoption, go-to-market, and how to translate technical features into real customer value;
- Project and multichannel management: Ability to manage multiple simultaneous campaigns across different channels while maintaining consistency and avoiding audience saturation;
- Communication and copywriting: Excellent writing skills to create persuasive emails, event scripts and clear announcements that engage the audience.
Benefits
- Health insurance;
- Dental insurance;
- Meal allowance;
- Childcare assistance;
- Transportation allowance;
- Profit-sharing program (PPR);
- Day off during your birthday month;
- Life insurance;
- Wellhub;
- Férias&Co (travel benefit);
- 6-month maternity leave and 20-day paternity leave;
- Partnerships with various businesses and institutions in education, health, leisure, entertainment, and more.
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