• Own day-to-day management of paid programs across Google Ads, Meta (Facebook/Instagram), and LinkedIn Campaign Manager — including campaign setup, audience targeting, budget pacing, and creative rotation • Monitor and optimize campaigns weekly to improve CAC, CPL, and ROAS; surface performance trends and recommendations to the Director of Marketing • Report on funnel metrics weekly and monthly: impressions, clicks, CPL, MQL volume, and lead-to-SQL conversion • Stay current on paid media best practices, platform updates, and competitive benchmarks to keep Applause's programs sharp • Lead end-to-end planning and execution of smaller events (small tradeshows, etc.) with full ownership of logistics, timelines, and deliverables; support the Events Marketing Manager on tier-1 and tier-2 events. • Coordinate pre-event promotional campaigns (emails, social posts, paid boosts) and maintain the events calendar, prep documents, and post-event recap templates in Asana and Google Drive • Partner with Sales and Partnerships to define post-event lead follow-up workflows and ensure CRM attribution is accurate in HubSpot • Track event ROI metrics, including leads captured, meetings booked, pipeline generated, and cost-per-lead by event

• Support the sales cycle through the creation and management of marketing collateral, presentations, and branded materials. • Build, schedule, and manage email marketing campaigns and outreach initiatives. • Assist with lead nurturing efforts and customer engagement campaigns. • Coordinate with external vendors, freelancers, designers, and marketing partners to ensure timely project execution. • Maintain and organize marketing assets, templates, and campaign materials. • Collaborate cross-functionally with leadership, sales, recruiting, and operations teams. • Assist in managing and growing the company’s digital presence across platforms. • Track and report on campaign performance, engagement metrics, and marketing initiatives. • Help maintain brand consistency across all external communications and materials. • Support special projects, events, recruiting initiatives, and company growth efforts as needed.

Senior Programmatic Media Specialist Location: Detroit Global HQ - Hudsons Building - Hudsons Detroit Job Description: Job Description As a Senior Programmatic Media Specialist at MediaOne, General Motors’ in-house media agency, you are the go‑to expert for programmatic performance on your assigned GM brands (e.g., Chevrolet, GMC, Buick, Cadillac, OnStar, and corporate campaigns). You’ll own the bridge between hands‑on‑keys execution and strategic recommendations—translating complex data into clear stories, guiding optimization roadmaps, and helping shape how we invest across programmatic channels. You’ll partner directly with brand leads, planners, audience and analytics teams, and may provide day‑to‑day guidance to more junior specialists to ensure we deliver consistent, best‑in‑class work for GM. Lead performance & optimization strategy: - Own in‑flight optimization strategy across display, online video, CTV, audio, and emerging programmatic formats for your GM brands. - Diagnose channel, audience, and inventory performance to recommend smart shifts in: - Format and channel mix. - Deal mix (open exchange vs PMPs vs programmatic guaranteed). - Bid strategies (manual vs algorithmic, tCPA, tROAS, vCPM, etc.). - Proactively design and run structured test agendas (e.g., SPO initiatives, new supply partners, new optimization levers) and roll successful tactics into MediaOne playbooks. Stakeholder‑facing performance ownership: - Serve as a primary point of contact for programmatic performance discussions with internal GM stakeholders (brand, planning, analytics) and, as needed, senior marketing partners. - Build and present performance narratives that connect programmatic metrics to GM business outcomes and next‑step recommendations. - Help shape POVs on platform changes, market shifts, and identity/measurement challenges for your brands. Channel excellence & innovation: - Contribute to the development of MediaOne programmatic best practices, guardrails, and standards. - Evaluate and pilot emerging DSP features, automation, and AI‑driven optimization tools—balancing innovation with control, transparency, and accountability for GM. - Identify and help resolve non‑routine challenges (e.g., frequency fragmentation, under‑delivery in constrained environments, performance drops after policy changes, measurement discrepancies). Team guidance & quality control: - Provide guidance and informal mentorship to Programmatic Specialists on campaign setup, QA, and optimization techniques. - Help prioritize workload across brands and campaigns, troubleshoot platform issues, and escalate vendor/platform problems when needed. - Champion high standards for QA, documentation, and adherence to GM brand safety, suitability, and privacy requirements. Background & experience: - Bachelor’s degree required - 4+ years of experience in programmatic media buying with meaningful budget responsibility and multi‑format exposure (ideally across large, complex advertisers). Technical depth: - Strong hands‑on experience in one or more enterprise DSPs (DV360, The Trade Desk, Amazon, Yahoo, etc.) across display, video, and CTV; audio and other formats a plus. - Ability to independently troubleshoot and resolve DSP related discrepancies Deep working knowledge of: - Deal types and inventory strategy (open exchange, PMPs, preferred deals, programmatic guaranteed). - Optimization levers across bids, budgets, audiences, inventory, and creative. - Quality and compliance controls (viewability, IVT/fraud, brand safety/suitability, geo and regulatory considerations). - Familiarity with identity and measurement topics (cookie deprecation, clean rooms, cross‑device measurement) and how they influence optimization strategies for GM’s brands. Analytical & strategic skills: - Excellent analytical skills; comfortable interrogating large datasets and distilling them into clear, prioritized action plans. - Ability to think beyond channel silos and understand the role of programmatic within broader full‑funnel and omni‑channel plans for Chevrolet, GMC, Buick, Cadillac, OnStar, and corporate campaigns - Track record of designing tests, interpreting results, and scaling successful tactics. Communication, influence & leadership: - Strong presentation and storytelling skills—you can make complex performance and auction dynamics understandable to non‑specialists. - Confident working with and influencing cross‑functional partners and more senior stakeholders within GM and MediaOne. - Demonstrated ownership mindset: you work under general guidance, set your own plan within agreed guardrails, and raise flags early when something’s off. - Experience informally coaching or supporting junior team members is a plus. #LI-MO1 GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}. This job may be eligible for relocation benefits. About GM Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. Why Join Us We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team. Benefits Overview From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources. Non-Discrimination and Equal Employment Opportunities (U.S.) General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers. All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment.

• Lead the day-to-day monitoring, optimisation, and performance of multi-channel PPC and Paid Social campaigns to achieve lead volume and CPA targets. • Build and scale dedicated performance marketing campaigns for our fast-growing med spa segment, developing new acquisition strategies and campaign structures to drive growth in this high-potential market. • Manage campaign budgets and implement effective bidding strategies across multiple markets and geographies to maximise lead volume, efficiency, and ROI. • Design and execute rigorous tests across ad copy, creative, audiences, and landing pages to continuously improve performance. • Conduct research and audience analysis to reach our core premium salon and med spa markets. • Stay ahead of algorithm changes, new ad formats, and platform policy updates to maintain and improve performance. • Prepare and present weekly and monthly reports that clearly explain performance against targets, key drivers, recommended actions, and expected outcomes. • Proactively identify underperformance and recommend recovery plans, including budget reallocations, testing opportunities, and cross-functional improvements. • Work directly with regional marketing leads to review performance, communicate budget pacing, and provide proactive insights to support decision-making. • Partner with Content, Creative, Web, and Sales teams to ensure messaging, landing pages, and campaign assets are optimised for conversion.