• Own creative strategy for Social Casino accounts across Paid Social, Programmatic, and App Store channels • Generate concepts and briefs for UGC, influencer, Motion Graphics, and Playable content that convert • Lead and mentor a small team of strategists, copywriters, and video editors while maintaining high creative standards • Write scripts and shape storyboards for video content, working with both in-house teams and external creators • Partner with media buyers to analyze performance data and turn insights into the next round of creative iterations • Build winning frameworks and maintain a library of high-performing angles, hooks, and creative approaches

Role Description The Strategist, Shopping & Marketplace owns the strategy and performance of Directive Commerce's two highest-impact practice areas: Shopping (feed-driven Google and Bing) and Marketplace (Amazon Seller Central, Vendor Central, and emerging B2B marketplaces like Shopify). This role is built for someone who understands that B2B commerce is structurally different from DTC. High-SKU catalogs, tiered pricing, MAP enforcement, channel conflict, are not edge cases. They are the core problem. The Strategist owns multiple client engagements in the $15K–$30K+ retainer range, directs Specialist execution, and contributes to the methodology that scales across the practice. Role and Responsibilities - Strategic Ownership of Client Accounts: - The Strategist is the strategic lead on assigned accounts. They own diagnosis, roadmap, and revenue outcomes. - Lead Shopping and Marketplace strategy for mid-market and enterprise B2B manufacturers and distributors. - Diagnose channel architecture before recommending tactics: 1P vs. 3P Amazon status, distributor conflict, feed health, Google & Microsoft best practices. - Lead Strategy Calls, Proposal Calls, and Quarterly Business Reviews. - Translate channel performance into P&L impact for client executives (CFO, VP Ecommerce, VP Sales). - Shopping Practice Leadership: - Own how feeds and Shopping campaigns work for B2B catalogs. - Direct feed strategy in Feedonomics or GoDataFeed (or equivalent): taxonomy, GTIN/MPN enrichment, attribute mapping, parent/child architecture, custom label usage. - Build Shopping and Performance Max campaigns scoped to B2B buyer behavior, not consumer search patterns. - Enforce cross-channel exclusion logic to protect distributor relationships and prevent cannibalization. - Marketplace Practice Leadership: - Own client outcomes on Amazon and beyond. - Advise on 1P (Vendor Central) vs. 3P (Seller Central) strategy and lead migrations when warranted. - Direct Sponsored Products, Sponsored Brands, and Sponsored Display campaigns built around B2B keyword behavior, not DTC conversion logic. - Manage Buy Box health, MAP enforcement, and pricing erosion in real time. - Client Communication: - You are the senior point of contact on assigned accounts. - Run bi-weekly client meetings, QBRs, and ad hoc strategy sessions. - Build reporting that connects channel performance to revenue outcomes (matched cohort, cost-to-serve, revenue lift). - Proactively flag risks: channel conflict, feed degradation, reseller activity, Buy Box loss. - Diagnose, don't sell. Discovery is consultative. - Methodology Contribution: - You help build the Directive Commerce playbook. - Document repeatable frameworks from client engagements. - Contribute to audit deliverables, sales enablement, and internal training. - Partner with the Managing Director on the evolution of Commerce Architecture / ChannelOS. Goals - NSM Attainment: 100% across owned accounts. - CSAT scores > 4.5 for owned accounts. - Account retention rate > 90%. - At least one documented methodology contribution per quarter. Qualifications - 4+ years managing paid media, with 2+ years of direct Shopping/feeds and/or Amazon experience. - Hands-on fluency in Feedonomics (or GoDataFeed, Productsup, Channable) and Amazon Seller Central / Vendor Central. - Working knowledge of Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP. - Experience with B2B clients or high-SKU catalog environments. - Experience working directly with clients and holding a role to both set strategy & execute with the support of Directors. - Strong written and verbal communication, including comfort presenting to C-suite buyers. - Comfort working inside a consultative sales motion and contributing to audit and proposal work. Benefits - Compensation for this role includes a competitive base salary. - Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle. - Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX). - Mental health support: Access to certified therapists through Spring Health, membership to Headspace. - Physical health support: Physical therapy through Omada, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care. - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave. - Traditional and Roth 401(k) with a 3% company match. - Annual bonus based on tenure, which scales in total amount over time. - Annual Company-wide Retreat. Work Environment Requirements As a remote-first company, you’ll have the ability to work from your home office. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, Mexico, and the UK. For global locations, you must have established and current work authorization and permanently reside in that country. This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background. To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to recruiting@directiveconsulting.com. Additional Information At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Role Description You'll own creative strategy across our US Social Casino portfolio, leading a creative pod and translating performance data into winning concepts that drive real results. - Own creative strategy for Social Casino accounts across Paid Social, Programmatic, and App Store channels - Generate concepts and briefs for UGC, influencer, Motion Graphics, and Playable content that convert - Lead and mentor a small team of strategists, copywriters, and video editors while maintaining high creative standards - Write scripts and shape storyboards for video content, working with both in-house teams and external creators - Partner with media buyers to analyze performance data and turn insights into the next round of creative iterations - Build winning frameworks and maintain a library of high-performing angles, hooks, and creative approaches Qualifications - Proven creative strategy experience at a performance-driven agency or in-house team with measurable results - Deep UGC and influencer expertise – you know how to use these as performance levers, not just brand plays - Strong scriptwriting skills and comfort shaping video content from concept to final cut - Data fluency – CTR, CPI, ROAS, hook rates, and retention curves should be second nature - Team leadership experience with the autonomy to operate without constant oversight - Thrives in fast-paced environments where briefs evolve and iteration is constant Benefits - This is a senior role with real autonomy on accounts that test more, ship more, and learn faster than most agencies - You'll have the budget and freedom to experiment, the data to prove what works, and a team that values results over politics - Fully remote with competitive compensation - Chance to shape creative strategy in one of the most competitive verticals online Company Description At Medialicious, we're a global growth marketing partner powering the expansion of fast-growing social gaming brands. Headquartered in Gibraltar, our mission is simple: to be the industry leader through deep domain expertise, constant innovation, and strategic scale. Our Marketing team drives growth through a channel-agnostic approach, empowered by significant budgets and a collaborative, transparent culture. We embrace experimentation, research, and performance analysis to maximize growth and evolve our strategies. With data at our core and curiosity in our DNA, we work together to create meaningful, measurable impact.

Role Description As an SEO Strategist, you will support the growth and visibility of Lightspeed across EMEA markets through technical SEO execution, content optimisation, and proactive website management. In this role, you will help improve organic search performance by maintaining website health, implementing SEO best practices within WordPress, and supporting initiatives across technical SEO, entity optimisation, and emerging AI-driven search experiences. Working closely with SEO, content, marketing, and development teams, you will contribute to scalable strategies that strengthen Lightspeed’s presence across both traditional and generative search environments. What you’ll be doing: - Support technical SEO initiatives across EMEA websites, including crawlability, indexation, internal linking, and site structure improvements. - Conduct technical SEO audits using tools such as Screaming Frog, Ahrefs, and SEMrush, helping identify and resolve issues. - Monitor website health and SEO performance through GA4, Google Search Console, and other reporting platforms. - Implement SEO updates within WordPress, including metadata, redirects, URL management, and page optimisation. - Optimise on-page content and perform keyword research to improve organic visibility and identify growth opportunities. - Collaborate with content, marketing, and development teams to embed SEO best practices into web projects. - Support structured data, schema markup, and Generative Engine Optimisation (GEO) initiatives to strengthen visibility across traditional and AI-driven search experiences. - Stay informed on emerging SEO and AI search trends, sharing insights and opportunities with the wider team. Qualifications - Previous experience in an SEO-focused role, ideally within a multi-market or international environment. - Hands-on experience with technical SEO, including crawlability, indexation, site structure, and internal linking optimisation. - Proficiency with SEO tools such as Screaming Frog, Ahrefs, SEMrush, or similar platforms for audits and performance analysis. - Working knowledge of Google Analytics 4, Google Search Console, and Google Tag Manager. - Strong experience managing and optimising websites within WordPress CMS. - Solid understanding of on-page SEO, including keyword research, metadata optimisation, content structure, and schema markup. Benefits - Market-leading salary package - Permanent work from home setup - Coworking space available, if needed - We follow the PH holidays! - Benefits you can enjoy from day one: - HMO for you and your 2 dependents (Maxicare) - 15 Vacation leaves - 10 Sick leaves - Government Mandated Benefits - Food Allowance of 1000PHP per month - Work from Home Allowance of 1000PHP per month - Health and wellness benefit of 7500PHP per year - Free access to Mental Health support and coaching services - Opportunity to grow your career in a company that values internal mobility - Exciting online and in-person events hosted regularly by our Manila Culture Club