• Build scalable strategies and tactics to accelerate revenue growth through high-velocity acquisition and nurturing programs across channels • Design and orchestrate targeted ABM campaigns for strategic accounts • Extend and adapt foundational product marketing messages and assets into fully-developed, segment-specific campaign materials • Partner with sales, CS and product teams to identify opportunities and ensure ABM initiatives directly support account growth objectives • Own the demand generation engine including paid advertising, organic programs, account-based plays, and channel strategy across the full funnel • Establish analytics for campaign performance measurement; communicate performance results and insights to marketing, sales, and leadership teams • Own campaign operations and ensure timely delivery of campaigns • Drive email and lifecycle marketing • Elevate content and social as growth channels, developing strategies rooted in SEO, AEO, ABM, distribution logic, and audience insight

• Develop and execute regional marketing plans aligned with global business priorities and regional commercial goals. • Lead segment-tailored demand generation campaigns across digital, email, events, and sales enablement channels. • Partner closely with sales leadership to identify growth opportunities, support pipeline development, and improve lead follow-up and conversion. • Own regional event strategy, including conferences, tradeshows, seminars, roadshows, customer workshops, live events and partner activities. • Localize global campaigns, product launches, messaging, and content for regional markets and customer segments. • Collaborate with product marketing and business units to support growth across GenScript’s product and service portfolios. • Track and report campaign performance, including lead quality, conversion, pipeline contribution, event ROI, and marketing investment efficiency. • Manage regional marketing budget, vendors, agencies, and cross-functional execution. • Lead and develop regional marketing team members as applicable.

• Lead end-to-end fundraising campaign strategy. Drive the full lifecycle of fundraising campaigns—from narrative development and value proposition design to donor segmentation, channel strategy, and execution—ensuring alignment with movement strategies. • Build and scale a durable, multi-channel fundraising pipeline. Develop and optimize a diversified funding pipeline across high-net-worth individuals, foundations, and corporate partners; apply demand generation and segmentation strategies to drive qualified engagement and maximize conversion. • Translate movement strategy into compelling cases for support. Craft clear, inspiring fundraising narratives that connect donor investment to large-scale cultural impact—linking storytelling, partnerships, and participation to measurable outcomes (reach, engagement, contribution). • Drive cross-sector partnership fundraising strategies. Collaborate with corporate partners, cultural institutions, and nonprofit organizations to align funding with activation—securing both financial investment and participation in the broader movement ecosystem. • Enable fundraising across a complex, integrated ecosystem. Partner with marketing, product, partnerships, and frontline fundraising teams to ensure consistent messaging, effective enablement tools, and seamless execution across campaigns, platforms, and activations. • Leverage data and insights to optimize performance. Design and implement performance frameworks and dashboards to track pipeline health, campaign effectiveness, and ROI; continuously refine strategies based on data and experimentation. • Partner with senior leadership on strategic growth. Support long-term planning, resource allocation, and investment prioritization to scale fundraising efforts in alignment with ambitious national goals.

• Support and strengthen brand strategy • Partner closely with the Brand Lead to translate strategy into action • Deliver exceptional execution across HCP and patient initiatives • Analyze campaign performance and market dynamics • Lead execution of patient-focused initiatives