• Manage and publish website content in Adobe Experience Manager (AEM), including formatting, metadata, internal linking, claims updates, and on-page SEO implementation • Support SEO-driven website initiatives including blog publishing, content refreshes, landing page optimization, product page updates, CTA implementation, and content structure improvements • Assist the SEO team in documenting key actions, timelines, and measurable KPI impact • Collaborate with SEO team and cross-functional teams to improve website performance, product visibility, and application start rates through ongoing content and page optimization • Monitor search behavior, AI-generated answers, online discussions, and customer feedback to identify trends, FAQs, messaging gaps, and visibility opportunities related to BHG and its products • Grow product and brand visibility on organic discovery platforms (e.g., Reddit, YouTube, Quora, Substack/Medium, podcasts, and emerging communities) • Turn discovery platform insights into recommendations for SEO, content updates, product messaging, brand representation, thought leadership, and other LLM visibility priorities • Participate in relevant communities to build authority, shape narratives, and improve BHG’s UGC/knowledge-platform presence • Track and report AI discoverability metrics, including engagement, referral traffic, mentions, sentiment, and visibility across LLMs, UGC, and third-party sites • Partner with Brand, PR, Partnerships, Social Media, Analytics, and Content teams to align insights, messaging, and execution to improve brand citations and representation in SERPs, reviews, aggregator sites, and AI-generated answers • Continuously evaluate how BHG and its products are represented across search engines, AI platforms, partner ecosystems, and external discovery/UGC channels

• You will take ownership of both the operational management of audits and retainers and the direct client relationship. • You will work closely with the leadership team (Jan, Head of Tech and Design, and Eike, Co‑Founder and Head of Client) as well as our designers and developers. • You will conduct GEO/AEO audits for our clients: visibility analyses in ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews, competitor benchmarking, prompt universe, technical SEO. • You will develop content and schema strategies per client and review technical implementation in the Webflow tech stack with our developers. • You will be responsible for monthly reporting and ongoing optimization for the client portfolio. • You will be the main point of contact, run strategy calls, status meetings and quarterly reviews. • You will identify upsell opportunities. • You will continuously improve our system (Foundation, Growth, Scale plus modules). • You will help expand our internal playbook for GEO/SEO audits. • You will identify new tools, methods and market developments, evaluate them critically and integrate them when appropriate.

• Execute on-page SEO optimizations across assigned client accounts, including metadata, header structure, internal linking, and image alt text. • Conduct keyword research and maintain keyword mapping documentation for assigned accounts. • Implement technical SEO fixes in WordPress, including indexing, metadata, and site health improvements. • Track and analyze performance using GA4, GSC, and SEMrush; contribute to monthly reporting with data-driven observations and insights. • Support content optimization efforts and assist with content brief development as needed. • Keep deliverable tracking and internal documentation organized and up to date. • Communicate proactively with manager and cross-functional partners on task status, priorities, and any blockers. • Employ AI technologies to enhance and optimize business processes. • Utilize and leverage Power Digital’s Nova ecosystem as it relates to the department.

• Execute on-page SEO optimizations across assigned client accounts, including metadata, header structure, internal linking, and image alt text. • Conduct keyword research and maintain keyword mapping documentation for assigned accounts. • Implement technical SEO fixes in WordPress, including indexing, metadata, and site health improvements. • Track and analyze performance using GA4, GSC, and SEMrush; contribute to monthly reporting with data-driven observations and insights. • Support content optimization efforts and assist with content brief development as needed. • Keep deliverable tracking and internal documentation organized and up to date. • Communicate proactively with manager and cross-functional partners on task status, priorities, and any blockers. • Employ AI technologies to enhance and optimize business processes. • Utilize and leverage Power Digital’s Nova ecosystem as it relates to the department. • Other applicable or related duties as assigned.