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BHG Financial logo
BHG Financial

BHG is the original disruptor in business working capital and unsecured consumer loans.

SEO & Discoverability Analyst

SEO MarketingSEO MarketingFull TimeRemoteMid LevelTeam 1,001-5,000Since 2001H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

16 days ago

Salary

0

Seniority

Mid Level

Bachelor Degree2 yrs expEnglishAEMWordPress

Job Description

SEO & Discoverability Analyst

BHG Financial

• Manage and publish website content in Adobe Experience Manager (AEM), including formatting, metadata, internal linking, claims updates, and on-page SEO implementation • Support SEO-driven website initiatives including blog publishing, content refreshes, landing page optimization, product page updates, CTA implementation, and content structure improvements • Assist the SEO team in documenting key actions, timelines, and measurable KPI impact • Collaborate with SEO team and cross-functional teams to improve website performance, product visibility, and application start rates through ongoing content and page optimization • Monitor search behavior, AI-generated answers, online discussions, and customer feedback to identify trends, FAQs, messaging gaps, and visibility opportunities related to BHG and its products • Grow product and brand visibility on organic discovery platforms (e.g., Reddit, YouTube, Quora, Substack/Medium, podcasts, and emerging communities) • Turn discovery platform insights into recommendations for SEO, content updates, product messaging, brand representation, thought leadership, and other LLM visibility priorities • Participate in relevant communities to build authority, shape narratives, and improve BHG’s UGC/knowledge-platform presence • Track and report AI discoverability metrics, including engagement, referral traffic, mentions, sentiment, and visibility across LLMs, UGC, and third-party sites • Partner with Brand, PR, Partnerships, Social Media, Analytics, and Content teams to align insights, messaging, and execution to improve brand citations and representation in SERPs, reviews, aggregator sites, and AI-generated answers • Continuously evaluate how BHG and its products are represented across search engines, AI platforms, partner ecosystems, and external discovery/UGC channels

Job Requirements

  • Bachelor’s degree in communications, marketing, journalism, business, or a related field
  • 2–5 years of experience in content, research, digital marketing, communications, or a related field (education, writing, or online-based community experience considered)
  • Experience working in a Content Management System (CMS) such as Adobe Experience Manager (AEM), WordPress, or similar platforms
  • Familiarity with SEO fundamentals including metadata, internal linking, content structure, search intent, and on-page optimization
  • Familiarity with Semrush and Google Search Console
  • Familiarity with platforms such as Reddit, YouTube, Quora, Medium/Substack, podcast platforms, or similar communities
  • Strong ability to analyze information, identify patterns, and synthesize insights from multiple sources (e.g., online discussions, search results, AI-generated content).
  • Excellent written communication skills, with the ability to explain complex topics clearly and engagingly across different formats and audiences.
  • Experience working with digital platforms or systems (e.g., CMS, LMS, or similar tools), including organizing and publishing content
  • Familiarity with publishing workflows, page formatting, and basic SEO implementation (metadata, internal linking, page structure)
  • Ability to collaborate cross-functionally with multiple marketing and communications teams
  • Nice to have: Experience working in Adobe Analytics
  • Travel requirement:** Within the first 6 months of employment, all employees will travel to attend the BHG All Oars Experience. Following this event, ongoing travel is minimal—approximately 5% annually—for team on-sites, meetings, and cross-functional collaboration.
  • Work Authorization:** This role is not eligible for employer-provided immigration sponsorship. To be considered, applicants must already possess valid U.S. work authorization that will not require sponsorship now or in the future.

Benefits

  • Medical/Rx/Dental/Vision coverage for employees and their eligible family members
  • Competitive PTO and vacation policies
  • 1 Friday off each month for Wellness Weekends
  • Company 401(k) plan with employer contributions after one year
  • Company-sponsored training and certification opportunities
  • Quarterly award ceremonies where top achievers are celebrated and receive additional bonuses
  • Ongoing volunteer opportunities to give back to the community through our BHG Cares program

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