• Define and execute the SEO strategy, knowing your competition inside out and pushing our brands to the top in one of the toughest verticals. • Carry out deep keyword and intent research to uncover high-value opportunities. • Analyze and master competitor strategies to gain advantage in rankings. • Own on-page and technical SEO tactics that drive traffic and conversions. • Share insights and experiments with other SEO managers to scale best practices. • Stay ahead of algorithm updates and search innovations, adapting strategy fast. • Design and run SEO A/B tests to keep our approach sharp and effective.

• Execute on-page SEO optimizations across assigned client accounts, including metadata, header structure, internal linking, and image alt text. • Conduct keyword research and maintain keyword mapping documentation for assigned accounts. • Implement technical SEO fixes in WordPress, including indexing, metadata, and site health improvements. • Track and analyze performance using GA4, GSC, and SEMrush; contribute to monthly reporting with data-driven observations and insights. • Support content optimization efforts and assist with content brief development as needed. • Keep deliverable tracking and internal documentation organized and up to date. • Communicate proactively with manager and cross-functional partners on task status, priorities, and any blockers. • Employ AI technologies to enhance and optimize business processes. • Utilize and leverage Power Digital’s Nova ecosystem as it relates to the department.

Role Description You own backlinks. For Snezzi, and for every client we serve. That means everything from high-effort relationship-led link building to the systematic foundation work. Both matter. The first builds authority. The second builds breadth. Together they move the needle. - Build backlinks for Snezzi and across all client accounts: 10-15 quality links per client per month on premium engagements. - Run outreach end to end: research, pitch, follow up, close. Own the inbox. - Build and maintain relationships with editors, founders, and writers. Turn one-off links into ongoing partnerships. - Land guest posts, expert quotes, podcast features, and digital PR placements. - Handle directory submissions, profile link building, image submissions, PDF distribution, and citation building at scale. - Identify partnership opportunities: co-marketing, mutual mentions, resource page inclusions, brand collaborations. - Track every link: domain rating, traffic, anchor text, context. Report on what's working. - Spot toxic or low-quality links pointing at clients. Flag them. Get them disavowed. - Stay current on what AI engines reward and penalize as ranking and citation signals shift. Qualifications - 2-4 years of hands-on link building. You've shipped links, not just planned campaigns. - You know the full toolkit: outreach, guest posts, digital PR, HARO-style platforms, partnerships, directories, citations, profiles, PDFs. - You stick to whitehat. You know exactly what gets a site penalized and you avoid it. - You're comfortable owning communication. You can write a cold pitch that gets opened and a follow-up that gets a reply. - You're organized. Outreach at scale falls apart without it. - You're familiar with Ahrefs, Semrush, or similar. You can read a backlink profile and spot the gaps. - You write clearly. Short, specific, no filler. Editors reply to good pitches and ignore bad ones. - Bonus: prior agency experience, D2C or SaaS clients, or your own relationships with publications and creators. Requirements - You rely on PBNs, link farms, paid link networks, or anything that puts a client at risk. - You think "scale" means blasting templated outreach to 500 contacts with no personalization. - You want to plan campaigns but not run them. - You're uncomfortable on email, calls, or DMs with strangers. Benefits - Direct work with three second-time founders. No layers. - Real client accounts from day one. Outcomes you can point to. - A category that's growing fast. Link building for AI visibility is still being figured out. You'll help define how it's done. - Remote, India-based. We care about what ships, not where you sit.

• Building high-quality backlinks to improve SEO performance of important landing pages. • Collaborating with the India SEO Country Lead and Global Outreach Lead to set link targets. • Identifying the most appropriate link-building tactics and executing outreach processes.