Role Description This role owns the answer to "why does a [company industry] choose the client over an agency, an in-house hire, ChatGPT, or doing nothing", and turns that into positioning, proof, and a playbook that compounds vertical by vertical. Your mission is to start with an assigned vertical (dentists, med spas, lawyers, etc) and win that space. Document the playbook. Run vertical two against it in half the calendar time, vertical three in half the time again. What This Role is Measured By - An increase in revenue by understanding the customer, aligning the client smartly to their audience, and communicating the benefits of what they do. - A clear, defensible position for the client across done-for-you services & agency partnerships — ICPs named, value props locked, tiers legible to a stranger. - Website conversion lift — measurable improvement in visitor-to-lead metrics. The client wants to scale their organic lead flow. - Supporting sales by translating technology and ICP know-how into effective strategies for the SDRs and BDRs. - Named case studies with quantified outcomes that the sales team uses in every cycle. - Competitive win rate improvement against the top 5 alternatives. - Every release lands with a launch — pipeline attributable to the launch, not just an announcement. - A messaging system that compounds — proof, quotes, and assets organized so Kristy and Nitasha ship faster each quarter. - Faster, better-converting pipeline — messaging tested against live deals, with documented learnings on what works. - Drive the vertical content engine that dogfoods the product. Rank the client's own vertical blogs and terms using their platform. The proof is that they outrank their competitors with their own tool. - Arm sales with the full enablement stack. Pitch deck, one-pagers, ROI calculator, demo script, objection handling, battle cards. Refresh regularly. - Lead pricing and packaging with data. Company Description

• Define Link's consumer positioning and messaging: Develop and continuously evolve Link's core value proposition and messaging framework for consumers • Lead go-to-market for product launches: Own the end-to-end GTM strategy for new Link features and consumer experiences • Shape the product roadmap: Be the voice of the consumer in product planning • Partner with Brand Marketing: Work in lockstep with the Brand Marketing team • Drive consumer research and insights: Commission and synthesize user research and market data • Define and track consumer growth metrics: Set KPIs across the consumer marketing funnel • Influence senior leadership: Communicate product strategy and marketing results clearly to Stripe leadership

• Lead the go-to-market aspects of product launches by studying the market - buyers, users, jobs to be done, competitors, analysts, win/loss, etc - then crafting product positioning, developing core messaging, and building content deliverables. • Enable field teams, including Sales, Sales Engineering, and Customer Success, on the Axonius pitch, key product use cases, and the upcoming roadmap. • Support global demand generation efforts, regional marketing, and campaigns by developing aligned marketing programs and deliverables. • Contribute directly to the team's quarterly and annual strategic go-to-market planning.

• Build and optimize core GTM systems, with a primary focus on Salesforce, LeanData, and Outreach, along with supporting tools like ZoomInfo, LinkedIn Sales Navigator, and DealHub (CPQ). • Continuously improve lead-to-account matching and routing logic in LeanData to ensure speed, accuracy, and efficiency in lead distribution. • Design, build, and maintain scalable automations and workflows across Salesforce and integrated platforms to support Sales, Marketing, Customer Success, and Partnerships. • Identify and eliminate manual processes by implementing smart automation and system-driven workflows. • Troubleshoot complex system issues, including integration sync failures, routing errors, and data inconsistencies, and drive timely, reliable resolutions. • Create and maintain clear documentation, SOPs, and change management practices to ensure system reliability and transparency. • Provide hands-on support and enablement to GTM teams, driving tool adoption, usability, and operational confidence.