• Lead content strategy and planning for the conference program • Partner with Show Director and Live Content leadership to align positioning and target audiences • Manage integration and evolution of conference program into AVIXA/InfoComm • Own speaker and content partner ecosystem including recruitment and management • Leverage industry input and audience research to refine topics and messaging • Establish and manage content advisory groups as appropriate • Monitor and analyze content performance translating insights into improvements • Provide content leadership for attendee experience and sponsorship alignment • Serve as a strategic content advisor to stakeholders • Support content-led growth initiatives through supplemental editorial projects • Partner with Event Operations for effective delivery of education programs • Serve as primary point of accountability for conference program content status • Represent organization externally at industry events

• Analyzing and providing feedback on texts, pages, images, and other types of information for top search engines • Reviewing and rating search results for relevance and quality to improve overall user experience

• Develop high quality content for various Hack the Box platforms • Conduct testing and maintenance of labs, challenges, machines • Take business goals into account when creating content and making technical decisions • Work closely with the greater Content Development team, Infrastructure team, and other stakeholders on a daily basis to tackle complex tasks • Continuous training and research to remain on top of current vulnerabilities, exploits, tools, tactics, and procedures • Automating workflows for effective content production and testing

• Own Instrumentl’s content ecosystem as we evolve from a grant discovery tool into a full-lifecycle grant operating system. • Steward our editorial vision and brand voice across every channel. • Drive full-funnel growth, and shape how nonprofits discover and trust Instrumentl as the platform they can’t live without. • Partner with growth product, agencies, and freelancers to grow SEO and GEO traffic quarter over quarter. • Guide keyword and topic strategy, set the bar for editorial quality, and develop subject matter expertise in grants and nonprofit fundraising. • Stay current on how generative search is reshaping content distribution and bring a POV on what to test. • Develop and steward Instrumentl’s editorial vision and brand voice across blog, newsletter, social, and events. • Build and run a content calendar where every asset earns its keep, turning one webinar or report into downstream pieces across channels. • Get hands-on with original research, product copy, and flagship pieces where editorial judgment matters most. • Partner with product marketing and growth on ad campaigns, gated assets, landing pages, sales collateral, and nurture sequences. • Set up AI workflows the rest of the team can use to draft and QA on-brand copy quickly without diluting our voice. • Manage a roster of freelancers and agencies to execute at scale.