Title: Sr. Director of Digital Product Management Location: Mettawa United States Job Description: Are you ready for what's next? Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes "Next Never Rests," and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation. Location: Mettawa, IL Workplace Category: (Hybrid, onsite, remote) Travel Required: No Direct Reports: Yes Pay Range: $148,300 - $240,000 annually Visa Sponsorship: Applicants must be currently authorized to work in the United States.  This position is not eligible for employment visa sponsorship now or in the future. Relocation: No Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality: Position Overview: The Sr. Director of Digital Product Management is accountable for defining, implementing, and measuring strategic initiatives and continuous improvement for Brunswick brands' Consumer and Dealer facing digital experiences across the enterprise This includes brand web sites, D2C and B2B Ecommerce experiences, and native apps. The Director of Product Management will continually review digital experience analytics and implement initiatives to optimize sales by improving outcome-based user experience and digital marketing KPIs. The ideal candidate has demonstrated ability to mentor, coach, and develop high-performing digital product teams. They will lead a team of consumer and channel partner focused digital product managers/owners, and partner with cross-functional team members to improve web site and app customer experience by owning, managing, executing, and communicating status of the digital product roadmap. The ideal candidate will bring deep experience with agile product discovery, management, and development processes and demonstrated ability to improve success metrics for digital experiences through iteration and continuous improvement. This role will also be responsible for ensuring a cohesive, enterprise-wide digital experience strategy that drives desired outcomes, efficiency, and speed to market across Brunswick's brands utilizing innovative experiences, common code, components, processes and AI enabled technology. This position reports to the VP, Digital Customer Experience and will be responsible for driving agile product management adoption and best practices across the Enterprise; providing strategies for more sophisticated testing and the development of differentiated online marine shopping experiences for unique customer segments and value chain partners. At Brunswick, we have passion for our work and a distinct ability to deliver. Essential Functions: - Own the digital experience annual roadmap planning and budgeting process across Brunswick's four divisions and enterprise digital experiences, coordinating with business stakeholders and IT delivery leadership to ensure teams are adequately funded and staffed to deliver to business expectations. - Define and own a cohesive digital experience strategy across Brunswick's brands and digital experiences, inclusive of consumer prospecting, channel partner, membership, and B2C and B2B ecommerce digital experiences. - Engage in stakeholder management, communication, PMO updates, and priority coordination across Brunswick's brands, divisions, and corporate organizations; own and delegate these stakeholder relationships as necessary. - Manage the ongoing execution of Brunswick's digital experience roadmap, improving web properties and optimizing lead generation and sales performance aligned with division and brand goals. - Support marketing campaigns, product offerings, promotions, upsells and other brand digital experiences as needed. Work closely with Enterprise Marketing COE to ensure alignment with marketing strategy. - Define and support the agile digital product management process from idea generation, discovery, and validation to testing and launch. Example projects include Dealer Experiences, boat building and configuration, VR/CGI and AI driven experiences to support omni-channel selling. - Research and analyze industry trends and maintain knowledge of emerging technologies to work with cross-functional teams (technology and marketing) for next generation digital functionality. - Work with the digital experience operations team to maintain a testing roadmap, including a variety of test designs with clear and measurable business objectives. Test design competencies include UX, A/B testing and multivariate testing. - Lead bi-weekly sprint demos and release notes to ensure high visibility to product enhancements and ensure product presentation is aligned with marketing message and brand standards. Elevate potential issues, where appropriate. - Manage Release Calendar and site merchandising schedules to ensure deadlines are met - Partners with Director of User Experience to ensure digital experience validation. Builds UX use-case scenarios, page mock-ups, requirements docs, and functional specifications - Acts as liaison with Enterprise Marketing, Brand Marketing, IT and Operations to ensure projects are on budget and on schedule. - Work with Analytics team to enhance digital product scorecards and website tagging based on evolving business needs - Support other digital initiatives, as assigned Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way. Required Qualifications: - Bachelor's degree in STEM; Master's degree and/or PMP preferred - Next Never Rests: the ideal candidate exhibits a sense of urgency that is contagious; is organized & detail oriented - At least 7 years of digital product management and leadership experience - Knowledge of Web Analytics report suites such as Google Analytics, Adobe Analytics - Must have strong analytical, problem solving, marketing, teamwork, and communication skills, as well as be detail oriented and extremely organized - Forward-thinking, resourceful and curious, with the ability to work across different departments - Ability to organize and prioritize workload to meet deadlines, make timely decisions, anticipate problems and provide creative solutions; - Must have ability to take analysis (e.g. reporting, insights and analytics) and drive real world solutions - Must have understanding of both back-end technology and front-end design issues for digital experiences including ECommerce; Adobe Experience Manager, Adobe Commerce/Magento experience a plus - Proven project management experience essential Working Conditions: - Hybrid (onsite 3 days per week) The anticipated pay range for this position is $148,300 - $240,000 annually. The actual base pay offered will vary depending on multiple factors including job- related knowledge/skills, relevant experience, business needs, and geographic location. In addition to base pay, this position is eligible for an annual discretionary bonus. At Brunswick, it is not typical for an individual to be hired at or near the top end of the salary range for their role. Compensation decisions are dependent upon the specifics of the candidate's qualifications and the business context. This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), well-being program, product purchase discounts and much more. Details about our benefits can be found here. Why Brunswick: Whatever tomorrow brings, we'll be at the leading edge. As the clear leader in the marine industry, we're committed to our values and supporting our exceptional people. We offer and encourage growth opportunities within and across our many brands. In addition, we're proud of being recognized for making a splash with numerous awards! Next is Now! We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply.

• Own digital channel growth strategy and performance across online ordering, third‑party delivery, and loyalty. • Accountable for key KPIs including digital sales mix, conversion, frequency, average check, and retention. • Establish clear performance dashboards, reporting cadences, and insight‑driven optimization routines. • Own day‑to‑day planning and execution across all digital platforms, ensuring operational readiness and reliability. • Lead ongoing management and optimization of third‑party delivery platforms. • Support the definition, launch, and scaling of Dairy Queen Mexico’s loyalty and first‑party e‑commerce platforms. • Oversee social media, website, and SEO performance as part of the broader digital ecosystem. • Serve as a trusted digital partner to franchisees across all digital initiatives.

Role Description We are looking for a Digital Marketing Specialist who wants to live inside the funnel. Someone who looks at a sign-up rate and immediately wants to know which channel, which page, which message, and what we can change tomorrow. You will work directly alongside our Marketing Operations Lead. They cover brand, content, campaigns, events, and strategy. You will own the execution of the channels and the experiments that turn visitors into customers. Together you are the marketing function. This is a hands-on execution role. You will spend the majority of your time inside the channels, the campaigns, the experiments, and the data. You will be coached, stretched, and set up to grow into the funnel and analytics side of marketing fast. What you will do - Run digital channels (around half your time) - Plan and run paid acquisition across Google, LinkedIn, and Meta into our validated ICP markets - Manage the SEO and AEO foundations and on-page work - Build, ship, and optimise lifecycle email and nurture sequences in HubSpot - Keep the tech stack tidy and connected so data flows where it needs to - Experiment and measure (around a third of your time) - Run A/B tests across landing pages, sign-up flows, and the marketplace experience - Pull weekly performance data from HubSpot, GA4 and Looker, and keep dashboards current - Spot drop-off points, propose fixes, and measure whether the fixes worked - Contribute to the weekly funnel review the Marketing Operations Lead runs into leadership - Work alongside AI agents (the rest of your time) - Use Autohive agents in your day-to-day to do more, faster, with less - Spec new agents for repetitive marketing tasks and work with our team to build them - Be a living case study for how a modern marketer works with AI in the loop What good looks like in your first 90 days - Paid acquisition is running cleanly across your channels, with weekly reporting the team can read - One conversion lift you can point at and say, that was me, with the test data to back it up - Lifecycle and nurture emails live in HubSpot, tracked, and improving week on week - You can answer the basic channel question with confidence: where are our best customers coming from - At least one Autohive agent live in your own workflow Qualifications - You have 2 to 3 years in digital marketing, in agency, in-house, or a mix of both - You have hands-on experience with at least two of: paid search, paid social, email marketing, SEO, lifecycle marketing - You are comfortable in HubSpot or a similar CRM and marketing automation platform, and you can read campaign reports in GA4 or equivalent - You are curious about the funnel. You might not own attribution today, but you want to. You ask why a number went up, not just whether it did - You can write a clear email, a tidy landing page, and a brief that does not waste anyone's time - You are AI-native or close to it. You are excited about working with agents, not nervous about it - You can ship at 80 percent and iterate, rather than polish forever - You want to be coached, stretched, and given room to grow Bonus points - You have worked in or marketed to agencies, SMB operators, or both - You have run experiments end to end and can talk us through the wins and the losses honestly - You have used AI tools to ship marketing work and can show what you built - You have a curiosity about product as much as about marketing - You have touched BI or dashboarding tools, even lightly Benefits - A front-row seat in one of the most interesting product categories of the decade - A genuinely fun way to work. Agents in your stack, experiments in your week, real growth in your role - A small, capable team where your work is visible, your wins are yours, and your learning curve is steep - Real ownership of the channels and experiments that move the numbers - Auckland or Wellington base, remote-friendly across New Zealand - Competitive salary and clear career growth tied to outcomes, not time served

• Develop and execute WSI's digital content strategy, ensuring consistent and engaging messaging across all channels • Lead the development and maintenance of WSI's brand voice, ensuring a professional and industry leading presence • Manage daily digital marketing operations across global markets, optimising campaigns to drive conversions and lead generation • Build and enhance WSI's digital brand through engaging and industry specific content • Plan and deliver structured content calendars across all platforms, aligning business priorities • Analyse campaign performance using data and analytics tools, providing insights and recommendations for improvement • Own and deliver a comprehensive LinkedIn strategy including; Creating and managing structured posting schedules • Managing executive LinkedIn profiles to build personal brands and industry visibility • Coordinating Sales team LinkedIn activity • Develop and manage an annual pipeline of white papers and case studies, including planning, stakeholder coordination, deadlines, and promotional strategies across LinkedIn and the company website. • Represent the marketing function at events and conferences, actively engaging with prospects and stakeholders, and developing a strong understanding of WSI and it's offerings. • Collaborate closely with the Sales team to support lead generation activities, including campaign execution, CRM usage, email marketing, and reporting on campaign impact. • Bring innovation and energy to the role by identifying new marketing approaches, leveraging AI and emerging tools, and continuously improving ways of working. • Design and produce high quality digital assets (graphics, presentations, visual content) using tools (e.g., Adobe Creative Suite, PowerPoint), ensuring consistent and premium brand identity.