• Own marketing operations execution across campaigns, systems, and reporting. • Proactively identify gaps, broken processes, or delays and jump in to suggest solutions and fix them. • Ensure campaigns move from idea → build → launch → measurement on time. • Act as the operational glue between Marketing, Product, Technology, and external partners. • Serve as the HubSpot super user and administrator with full ownership of setup, hygiene, workflows, permissions, and governance. • Build and maintain workflows, automations, lists, lifecycle stages, and lead routing. • Own our martech stack, including HubSpot, Salesforce, Google Tag Manager, and Google Analytics. • Implement, test, and troubleshoot integrations and tracking. • Support campaign execution by building segments, workflows, landing pages, and tracking. • Manage outside agencies and vendors with clear timelines, priorities, and accountability.

• Own end-to-end funnel operations, including lead management, scoring, routing, handoffs, and pipeline reporting • Define, track, and validate core go-to-market metrics across Marketing and Sales • Build and maintain scalable processes, dashboards, and weekly operating cadences • Diagnose funnel performance, data gaps, and operational friction, and implement clear improvements • Ensure data accuracy, freshness, documentation, and operational hygiene as the business scales • Partner closely with Marketing, Sales, RevOps, and Leadership to drive alignment and execution • Translate complex data and systems into clear insights, recommendations, and action plans

• Lead and own end-to-end campaign operations: Serve as the primary owner of the processes and systems that power campaign execution across Marketing. • Leadership communication & Strategic Influence: Communicate operational insights, campaign performance, lead flow health, and system implications to senior leadership. • Lead management & funnel operations: Optimize scoring, routing, enrichment, and lifecycle status tracking. • Design and scale cross-functional processes: Identify operational gaps and create scalable processes. • Drive continuous improvement: Introduce structured testing approaches and recommend enhancements based on testing results and performance patterns. • Ensure data governance, compliance, and system alignment: Support adherence to data governance standards and maintain clean and reliable data flows.

• Build and operationalize a full-funnel pipeline generation and progression model from awareness through expansion, tied directly to revenue and bookings outcomes • Develop multi-touch attribution models and a single source of truth reporting foundation across the lead-to-opportunity lifecycle • Define and track KPIs across conversion, velocity, and pipeline source in partnership with RevOps, Marketing, and Finance • Translate complex data into actionable insights that connect marketing activity to business outcomes • Own end-to-end lead lifecycle: routing logic, scoring models, rules of engagement between Marketing and Sales, and handoff quality • Serve as the key integration and escalation point across teams, resolving conflicts and ensuring GTM alignment globally • Optimize the full marketing technology stack, governing utilization, integration, and ROI across all tools • Help set-up and execute programs targeting our ICPs, establishing account-level visibility by integrating CRM, marketing automation, and usage data • Drive data hygiene, enrichment, governance, and operational excellence across the marketing and revenue tech stack • Audit existing technology investments; retire tools not delivering measurable value; evaluate emerging platforms and AI tools with rigor • Lead, mentor, and develop a high-performing marketing operations team across analytics, data strategy, orchestration, tech, and email disciplines.