• Create marketing materials: brochures, one-pagers, short videos, graphics • Write social media posts and develop social media strategy • Coordinate presence at conferences and trade shows • Keep website and other channels updated • Manage vendors and timelines for print and production • Collaborate on podcast production • Track performance and provide reports

• Build and run Sophos's AIO program end to end. • Define Sophos's AIO operating model — what we measure, how we earn citations, where we invest, and how AIO interlocks with SEO, content, PR, analyst relations, and product marketing. • Stand up the visibility tracking system — the prompts, platforms, metrics, and reporting cadence that tell Sophos and its leadership how we are showing up across ChatGPT, Perplexity, Copilot, Gemini, Claude, Google AI Overviews, and emerging surfaces. • Partner with Content, Product Marketing, and Web to engineer Sophos content so it is retrievable, extractable, and citable by LLMs. • Work with PR, Analyst Relations, Social Media, and Customer Marketing to build a coordinated citation-seeding program. • Run continuous monitoring against our competitors across the AI surfaces. Bring back insights, not just data. • Partner across Strategic GTM, Growth Marketing, Regional Marketing, and Sophos Senior Management Team to drive strategy. • Make AIO legible to the rest of Sophos. Run brown-bags, build internal playbooks, and represent Sophos externally as the company's AIO voice.

Role Description The Mission: The Right Message. The Right Advisor. The Right Moment. We’re not looking for someone who just “sends newsletters.” We’re looking for a Lifecycle Architect and CRM Strategist who understands how to turn engagement into action. You know that great email marketing isn’t about blasting promotions, it’s about building the right journey for the right audience at the right time. Your mission is to build and optimize UJV’s lifecycle marketing engine, transforming our advisor database into one of the company’s most valuable growth assets. You’ll create personalized experiences that deepen advisor engagement, strengthen loyalty, and drive measurable pipeline and booking growth across our luxury travel brands. What You’ll Own - Lifecycle & CRM Strategy: Own and evolve UJV’s CRM ecosystem within HubSpot, building scalable segmentation and lifecycle strategies. - Email Marketing & Campaign Execution: Build and execute high-performing email campaigns across various initiatives. - Segmentation & Personalization: Develop sophisticated segmentation strategies based on advisor behavior and interests. - Automation & Funnel Development: Create scalable automated workflows that support long-term growth. - Performance, Optimization & AI-Powered Growth: Own email performance reporting and optimization, leveraging AI tools for insights. Qualifications - 3–5 years of experience in email marketing, CRM, or lifecycle marketing. - Understanding of systems that drive long-term engagement and conversion. - Experience in building audience segmentation frameworks and automated lifecycle journeys. - Highly organized, detail-oriented, and execution-driven. - Strong analytical skills with experience tracking performance metrics. Requirements - Deep expertise in HubSpot or similar CRM/email marketing platforms. - Experience building segmentation strategies and automated lifecycle workflows. - Strong understanding of email deliverability, database health, engagement scoring, and list hygiene. - Experience creating nurture, onboarding, and re-engagement campaigns. - Experience with A/B testing, UTM tracking, and campaign optimization. - Comfort leveraging AI tools to improve workflow efficiency, targeting, and messaging. - Native-level English with strong conversion-focused copy instincts. Benefits - Culture First: Join a collaborative team that values strategic thinking, creativity, and innovation. - Ownership & Impact: Help define how UJV communicates with and grows its global advisor network. - Global Reach: Influence how luxury travel advisors engage with UJV and discover extraordinary destinations.

• Own Mixlab’s lifecycle marketing program end-to-end, including strategy, journey architecture, build, QA and ongoing optimization • Audit existing Iterable journeys and identify gaps, redundancies and optimization opportunities • Design and build automated journeys across the full customer lifecycle: welcome, activation, refill, win-back, loyalty and more • Develop segmentation strategies that personalize messaging based on species, medication type, purchase behavior and customer lifecycle stage • Establish a testing cadence (subject lines, send times, content, offers) and use results to continuously improve performance • Lead the expansion of Iterable beyond marketing communications to include transactional communications, managing IP warming and ensuring deliverability best practices are in place as the platform scales • Monitor and report on lifecycle program performance (open rates, click rates, conversion, repeat purchase rate, churn) and bring insights to the Director of Growth Marketing • Write, design and produce B2C email and SMS campaigns across OTC promotions, refill moments, product launches, seasonal campaigns and one-off consumer initiatives — with limited creative support, so comfort owning the full production process is essential • Maintain Mixlab’s brand voice across all lifecycle touchpoints • Collaborate with the Growth Marketing Manager to incorporate UGC, testimonials and product content into campaigns where relevant • Partner with the Director of Growth Marketing on campaign planning and calendar alignment • Own the end-to-end production of all consumer-facing email and SMS content — from writing copy to designing templates • Leverage AI tools to support and accelerate content production, ideation and campaign development • Track and report on lifecycle KPIs on a regular cadence, including journey performance, campaign results and contribution to retention metrics • Use Metabase and other BI tools to pull data and support performance analysis • Identify trends and surface actionable recommendations