• Lead end-to-end execution for Black Hat, RSA, Gartner, it-sa, and other major shows working alongside field marketing in regions • Own booth strategy, messaging hierarchy, and brand environment • Drive planning and execution for Sales Kickoff, President's Club, launch events, and more • Align branding, messaging, content production, and logistics • Manage global and regional formats including hybrid delivery • Build a tiered library of pre-defined event kits for regional and field teams • Define booth aesthetics, activations, swag, and messaging by event type and scale • Ensure regional teams can execute consistently without starting from scratch • Define and govern event brand standards globally • Oversee swag strategy, vendor relationships, and production timelines • Drive global consistency of Sophos branded promotional items and attire • Partner with Design to evolve booth creative year over year • Partner with Public Relations on speaker bureau activation at events • Align speaker opportunities to event strategy and Sophos messaging priorities • Serve as the central coordination point across field sales, channel, product marketing, PR, and design • Build event calendars, reporting frameworks, and post-event measurement practices • Identify and curate corporate promotional sponsorship opportunities to elevate the Sophos brand • Manage budgets across a portfolio of global events

• Own the end-to-end planning and execution of executive events, field programs, and experiential activations that support revenue objectives. • Design audience-centric experiences grounded in data, clear messaging, and defined business outcomes using 6sense. • Ensure seamless delivery across in-person, virtual, and hybrid formats with consistent brand and operational standards. • Translate GTM priorities into structured, measurable event programs with defined KPIs. • Support flagship, executive level, and high value field/corporate events from concept through execution. • Ensure events are fully integrated into broader ABX and GTM campaigns, not standalone moments. • Drive intentional program design focused on audience, messaging, outcomes, and ROI. • Oversee vendor, partner, and venue relationships while maintaining strong budget discipline. • Collaborate closely with sales leadership, revenue marketing, and field teams to align events to priority accounts and buying groups. • Support account-level targeting and pre-event outreach strategies. • Ensure structured post-event follow-up processes are in place to drive engagement, acceleration, and measurable pipeline contribution. • Act as a proactive partner to sales by providing visibility into performance metrics and engagement insights. • Work closely with ABX, product marketing, demand generation, content, growth, and marketing operations teams. • Influence without authority by providing clear direction, frameworks, and expertise. • Share learnings and best practices across regions to help scale what works. • Manage event budgets with strong financial discipline and ROI accountability. • Oversee vendor, partner, and venue relationships to ensure quality, consistency, and cost efficiency. • Maintain detailed project plans, timelines, and cross-functional coordination across marketing, content, product, and operations teams. • Leverage marketing technology and data platforms to enhance targeting, registration quality, and attendee engagement tracking.

• Plan and execute a high volume of client, prospect, partner, and internal events across multiple markets and industries. • Coordinate all aspects of event logistics from concept through post-event follow-up, ensuring seamless execution and exceptional attendee experiences. • Manage calendars, timelines, budgets, and project plans for multiple concurrent events with competing priorities. • Support a mix of event formats including executive dinners, roundtables, networking receptions, hosted experiences, webinars, partner activations, and large-scale industry conferences. • Own end-to-end logistics for industry conferences and trade shows, including sponsorship activations, exhibitor coordination, attendee management, shipping, branded materials, registrations, and onsite execution. • Serve as the primary operational point of contact for conference organizers, venues, agencies, and external partners. • Ensure all deadlines, compliance requirements, exhibitor deliverables, and operational milestones are completed on time. • Partner closely with Marketing, Sales, Partnerships, Executive Leadership, and external vendors to align event objectives, attendee strategy, and execution plans. • Coordinate attendee lists, invitations, agendas, presentations, executive schedules, and post-event follow-up activities. • Support lead capture, reporting, and post-event analysis in partnership with Sales and Marketing Operations teams. • Source and negotiate with venues, caterers, transportation providers, production teams, and event vendors to ensure high-quality and cost-effective execution. • Track budgets, invoices, contracts, and event-related expenses while maintaining organized operational records and documentation. • Develop detailed run-of-show documents, operational checklists, and contingency plans to support seamless event execution. • Travel as needed to support onsite execution of conferences, client events, and hosted experiences. • Track event KPIs, attendee engagement, and post-event feedback to support continuous improvement and operational excellence.

Role Description The Field & Events Marketing Manager is responsible for designing and executing high-impact in-person and hybrid experiences that accelerate pipeline, deepen customer engagement, and strengthen brand presence across key markets. This role owns the strategy, planning, and end-to-end execution of field programs—including regional events, trade shows, partner activations, and community engagements—to ensure every touchpoint drives measurable awareness, demand, and revenue influence. - Collaborate closely with Sales and Marketing leadership to align event programming with regional priorities, target accounts, and buyer journeys. - Ensure every program is operationally excellent, on-brand, and built to convert through data-driven planning, compelling onsite experiences, and post-event optimization. Key Responsibilities - Direct-to-SMB Trade Shows: Identify and execute events where small business owners attend in volume across various SMB-heavy verticals. - Own end-to-end logistics (contracts, booth design, shipping, swag, staff scheduling) and build pre-show outreach to book meetings before we land. - Referral Source Trade Shows: Work with the Head of Partnerships to identify events where target referral partners gather. - Evaluate, prioritize, book, and run BriteCap’s presence at these events. - Broker Trade Shows: Run BriteCap’s presence at the broker industry’s flagship events. - Coordinate with the broker team to maximize on-site relationship-building and host hospitality for top-producing brokers. - Lead Capture, Hospitality & Follow-Up: Own HubSpot flow for every event: list segmentation, lead routing, nurture sequences, and SLA enforcement with sales and partnerships. - Plan VIP dinners, suites, and 1:1 hospitality for high-value brokers, partners, and prospects. - Report weekly on pipeline, partner activations, and channel-level CAC. Qualifications - Bachelor's degree in Marketing, Communications, Digital Media, Analytics, IT, or related field (or equivalent practical experience). - 4+ years in field marketing, event marketing, or channel/partner marketing. - Proven track record running B2B trade shows with documented ROI. - Experience building and managing partner or referral programs. - HubSpot proficiency: lists, workflows, sequences, campaign tracking. - Willingness to travel 30–50% and work occasional evenings/weekends during events. - Exceptional project management skills. Skills/Attributes - Event Strategy: Ability to design field and event programs that align with revenue goals, target accounts, and regional priorities. - Project Management: Skilled at managing timelines, budgets, vendors, and cross-functional stakeholders with precision and accountability. - Sales Alignment: Strong collaboration skills to partner with Sales on territory needs, account engagement, and event follow-up. - Demand Generation: Understanding of how events contribute to pipeline creation, acceleration, and measurable revenue impact. - Onsite Execution: Ability to run seamless, high-quality onsite experiences that reflect brand standards and drive attendee engagement. - Data & Analytics: Comfortable using event KPIs, attribution models, and post-event reporting to optimize future programs. - Audience Engagement: Skilled at crafting experiences that resonate with prospects, customers, and partners. - Brand Stewardship: Ensures all field and event activations are visually consistent, message-aligned, and on-brand. - Communication Skills: Clear, persuasive communicator able to influence internal teams and represent the brand externally. - Budget Ownership: Ability to forecast, track, and optimize event spend for maximum ROI. - Relationship Building: Strong interpersonal skills to cultivate partnerships with customers, sponsors, and internal teams. - Adaptability: Thrives in fast-moving environments with shifting priorities and multiple concurrent events.