• Own the end-to-end planning and execution of executive events, field programs, and experiential activations that support revenue objectives. • Design audience-centric experiences grounded in data, clear messaging, and defined business outcomes using 6sense. • Ensure seamless delivery across in-person, virtual, and hybrid formats with consistent brand and operational standards. • Translate GTM priorities into structured, measurable event programs with defined KPIs. • Support flagship, executive level, and high value field/corporate events from concept through execution. • Ensure events are fully integrated into broader ABX and GTM campaigns, not standalone moments. • Drive intentional program design focused on audience, messaging, outcomes, and ROI. • Oversee vendor, partner, and venue relationships while maintaining strong budget discipline. • Collaborate closely with sales leadership, revenue marketing, and field teams to align events to priority accounts and buying groups. • Support account-level targeting and pre-event outreach strategies. • Ensure structured post-event follow-up processes are in place to drive engagement, acceleration, and measurable pipeline contribution. • Act as a proactive partner to sales by providing visibility into performance metrics and engagement insights. • Work closely with ABX, product marketing, demand generation, content, growth, and marketing operations teams. • Influence without authority by providing clear direction, frameworks, and expertise. • Share learnings and best practices across regions to help scale what works. • Manage event budgets with strong financial discipline and ROI accountability. • Oversee vendor, partner, and venue relationships to ensure quality, consistency, and cost efficiency. • Maintain detailed project plans, timelines, and cross-functional coordination across marketing, content, product, and operations teams. • Leverage marketing technology and data platforms to enhance targeting, registration quality, and attendee engagement tracking.

• Plan and execute a high volume of client, prospect, partner, and internal events across multiple markets and industries. • Coordinate all aspects of event logistics from concept through post-event follow-up, ensuring seamless execution and exceptional attendee experiences. • Manage calendars, timelines, budgets, and project plans for multiple concurrent events with competing priorities. • Support a mix of event formats including executive dinners, roundtables, networking receptions, hosted experiences, webinars, partner activations, and large-scale industry conferences. • Own end-to-end logistics for industry conferences and trade shows, including sponsorship activations, exhibitor coordination, attendee management, shipping, branded materials, registrations, and onsite execution. • Serve as the primary operational point of contact for conference organizers, venues, agencies, and external partners. • Ensure all deadlines, compliance requirements, exhibitor deliverables, and operational milestones are completed on time. • Partner closely with Marketing, Sales, Partnerships, Executive Leadership, and external vendors to align event objectives, attendee strategy, and execution plans. • Coordinate attendee lists, invitations, agendas, presentations, executive schedules, and post-event follow-up activities. • Support lead capture, reporting, and post-event analysis in partnership with Sales and Marketing Operations teams. • Source and negotiate with venues, caterers, transportation providers, production teams, and event vendors to ensure high-quality and cost-effective execution. • Track budgets, invoices, contracts, and event-related expenses while maintaining organized operational records and documentation. • Develop detailed run-of-show documents, operational checklists, and contingency plans to support seamless event execution. • Travel as needed to support onsite execution of conferences, client events, and hosted experiences. • Track event KPIs, attendee engagement, and post-event feedback to support continuous improvement and operational excellence.

Role Description The Field & Events Marketing Manager is responsible for designing and executing high-impact in-person and hybrid experiences that accelerate pipeline, deepen customer engagement, and strengthen brand presence across key markets. This role owns the strategy, planning, and end-to-end execution of field programs—including regional events, trade shows, partner activations, and community engagements—to ensure every touchpoint drives measurable awareness, demand, and revenue influence. - Collaborate closely with Sales and Marketing leadership to align event programming with regional priorities, target accounts, and buyer journeys. - Ensure every program is operationally excellent, on-brand, and built to convert through data-driven planning, compelling onsite experiences, and post-event optimization. Key Responsibilities - Direct-to-SMB Trade Shows: Identify and execute events where small business owners attend in volume across various SMB-heavy verticals. - Own end-to-end logistics (contracts, booth design, shipping, swag, staff scheduling) and build pre-show outreach to book meetings before we land. - Referral Source Trade Shows: Work with the Head of Partnerships to identify events where target referral partners gather. - Evaluate, prioritize, book, and run BriteCap’s presence at these events. - Broker Trade Shows: Run BriteCap’s presence at the broker industry’s flagship events. - Coordinate with the broker team to maximize on-site relationship-building and host hospitality for top-producing brokers. - Lead Capture, Hospitality & Follow-Up: Own HubSpot flow for every event: list segmentation, lead routing, nurture sequences, and SLA enforcement with sales and partnerships. - Plan VIP dinners, suites, and 1:1 hospitality for high-value brokers, partners, and prospects. - Report weekly on pipeline, partner activations, and channel-level CAC. Qualifications - Bachelor's degree in Marketing, Communications, Digital Media, Analytics, IT, or related field (or equivalent practical experience). - 4+ years in field marketing, event marketing, or channel/partner marketing. - Proven track record running B2B trade shows with documented ROI. - Experience building and managing partner or referral programs. - HubSpot proficiency: lists, workflows, sequences, campaign tracking. - Willingness to travel 30–50% and work occasional evenings/weekends during events. - Exceptional project management skills. Skills/Attributes - Event Strategy: Ability to design field and event programs that align with revenue goals, target accounts, and regional priorities. - Project Management: Skilled at managing timelines, budgets, vendors, and cross-functional stakeholders with precision and accountability. - Sales Alignment: Strong collaboration skills to partner with Sales on territory needs, account engagement, and event follow-up. - Demand Generation: Understanding of how events contribute to pipeline creation, acceleration, and measurable revenue impact. - Onsite Execution: Ability to run seamless, high-quality onsite experiences that reflect brand standards and drive attendee engagement. - Data & Analytics: Comfortable using event KPIs, attribution models, and post-event reporting to optimize future programs. - Audience Engagement: Skilled at crafting experiences that resonate with prospects, customers, and partners. - Brand Stewardship: Ensures all field and event activations are visually consistent, message-aligned, and on-brand. - Communication Skills: Clear, persuasive communicator able to influence internal teams and represent the brand externally. - Budget Ownership: Ability to forecast, track, and optimize event spend for maximum ROI. - Relationship Building: Strong interpersonal skills to cultivate partnerships with customers, sponsors, and internal teams. - Adaptability: Thrives in fast-moving environments with shifting priorities and multiple concurrent events.

Role Description Akoya is seeking an Events Marketing Specialist to help lead and elevate our presence across the banking and fintech industries. This is both a highly executional role with strategic input and cross-functional visibility. In addition to managing logistics, you will partner with the Head of Marketing to execute Akoya’s events strategy, recommend improvements to how we show up, and help measure the impact of each event. You'll manage key components of Akoya’s industry conference, trade show, webinar, event sponsorship, and hosted-event portfolio, including: - Pitching and securing speaking opportunities - Running pre-event sales enablement - Ensuring events generate actionable engagement, clear follow-up, and measurable business insights - Producing Akoya's main annual event for customers and prospects This role sits at the intersection of strategy, storytelling, and logistics. You'll work closely with sales, leadership, product marketing, and external partners, managing: - Cross-functional timelines - Vendor deliverables - Event logistics - Campaign execution - Post-event reporting - Budget tracking and ROI analysis As an Events Marketing Specialist, you will: - Manage the execution of Akoya’s annual events calendar and strategy - Pitch and secure speaking and sponsorship opportunities - Manage relationships with vendors and partners - Track and monitor marketing event expenses and budget updates - Produce event messaging for dedicated pre- and post-conference email campaigns - Execute promotion of events and event-specific panel sessions through social channels - Manage logistics for large-scale trade shows - Manage onsite lead capture processes - Track event ROI using Salesforce - Partner with the Head of Marketing to execute and host the annual customer event - Coordinate pre- and post-conference meetings - Serve as a day-to-day point of contact for internal stakeholders and external partners - Identify opportunities to improve event processes - Develop pre-event enablement materials for attending sales and leadership Qualifications - 3+ years in B2B events marketing - Experience coordinating or executing B2B conferences, tradeshows, webinars, hosted events, or customer/prospect events - Excellent project management and communication skills - Experience collaborating with product marketing, growth, finance, legal, and customer success teams - Comfortable sharing event plans, timelines, risks, results, and recommendations with leadership - Proficiency in HubSpot, Salesforce, LinkedIn, AI tools - Hands-on experience with event registration and attendee management platforms - Ability to synthesize event results, stakeholder feedback, and engagement data - Ability to anticipate needs, solve problems independently, and escalate issues appropriately Requirements - Experience at a high-growth startup or in a role that requires supporting and helping scale an events function - Experience in the banking/fintech industry - Experience managing multiple events across different formats - Experience preparing event performance reports or dashboards in Salesforce, HubSpot, or similar tools - Familiarity with Figma - Familiarity with ZoomInfo - Familiarity with ON24 or similar hosted webinar platforms Benefits - Equal-opportunity employer - Remote position available to individuals living in the greater Boston, MA, New York City, NY, and Raleigh, NC areas - Base pay range: $75,000 — $95,000 USD