• Own and continuously optimize our global website and digital channels to strengthen branding, improve SEO performance and drive ongoing improvement • Create engaging digital content (web, social media, newsletters) tailored to a technical B2B audience • Plan, execute, and optimize global digital campaigns • Manage social media channels and drive engagement and brand visibility • Analyze digital performance and turn insights into actionable improvements • Collaborate globally with product marketing, regional teams, and the Sandvik digital network • Lead and coordinate external agencies to deliver high-quality results on time • Drive your own topics independently and take decisions in a dynamic environment

Title: Digital Marketing Director Location: Orlando, FL Department: Digital Job Description:   Are you a results-driven digital marketer with a knack for innovation? Do you love turning data into actionable strategies while working in a dynamic and inspiring environment? Join Gravitational Marketing as our next Digital Marketing Director and help businesses grow while doing work you love! Why You’ll Love Working Here: - A positive, success-minded culture where life and business are ESP—Enjoyable, Simple & Prosperous. - An exciting, creative work environment where your ideas matter. - Opportunities to help businesses grow while achieving personal and professional fulfillment. - Recognition as one of Central Florida’s Best Places to Work, with national “Great Place to Work” certification and other accolades. - Leadership driven by innovation and purpose, led by UCF grads and Orlando’s “Most Influential” professionals. What You’ll Do: - Lead and manage the digital marketing team, providing guidance, support, and strategic direction to ensure success across all campaigns. - Conduct regular development meetings with team members to foster growth, align goals, and enhance overall performance. - Craft and execute winning strategies across digital channels (Google Ads, Meta, email marketing, SEO, etc.) to boost client leads, conversions, and revenue. - Manage and optimize daily budgets for SEM/PPC campaigns on platforms like Google and Facebook, maximizing ROI through bid adjustments, ad copy testing, and strategic refinements. - Provide data-driven insights using tools like Google Analytics to evaluate campaign effectiveness and identify improvement opportunities. - Collaborate with teams on landing page creation and optimization to enhance user experience and conversions. - Lead client calls, delivering actionable insights and on-the-spot analysis. - Stay ahead of the curve by adopting and experimenting with the latest digital marketing tools and trends. - Lead the development, creation, testing, and implementation of innovative digital marketing strategies, tools, and campaigns to improve performance and keep clients ahead of industry trends. - This role is primarily remote, but will require you to come into the office one time per month for a company-wide meeting. Perks You’ll Enjoy: - Time Off: 5 weeks of PTO - Retirement Savings: Automatic 3% employer 401(k) contribution (after one year). - Fun Extras: - Themed office activity days and a casual work environment. - Kindle Book Club to support continuous learning. - Monthly Flexible-Spending Benefits Stipend, so you can invest in the benefits that best support you. - Health Benefits: Comprehensive insurance and supplemental benefits through our Section 125 plan. What We’re Looking For: - Bachelor’s degree or equivalent experience. - 10+ years of digital marketing experience (automotive experience a plus). - Expertise in PPC, SEO, social media marketing, and analytics. - Google Ads certification. - Proficiency with AdWords Editor, Facebook Ad Center, Microsoft Excel, and Word. - Strong analytical skills to turn insights into results. - Creative thinking and innovation in digital marketing offerings You’ll Shine If You Have: - Excellent verbal and written communication skills. - A confident, engaging personality that fosters trust and rapport. - Strong project management and organizational skills, with attention to detail and deadlines.

Role Description The Digital Marketing Manager leads the strategic planning, execution and optimization of Children’s Minnesota digital properties, including multiple websites. This role also manages the digital web team relationship with stakeholders across the organization including IT. The Digital Marketing Manager reports to the Director of Content Strategy and leads a team of digital marketing professionals. Develops and/or oversees website strategies, search engine optimization (SEO/SEM), AI Optimization (AIO), email, regulatory compliance, vendor management and website ROI in alignment with the Children’s Minnesota strategic and operating plans. - Demonstrated ability to define clear digital marketing objectives with related KPIs, and to report/demonstrate results. - Experience owning customer/target audience web experience: optimizing for conversion and engagement, including developing the Search Engine Optimization Strategy, ensuring all content is search engine optimized to drive top keyword rankings for key search terms. - Experience effectively coaching people to achieve desired results. - Solid knowledge of SEO/SEM, AIO, Display Advertising, Email, Web, digital experience, and mobile marketing. - Experience managing and leading projects. - Experience working with (SYSTEMS - Google Analytics, Wordpress, Siteimprove). - Effectively work cross-functionally in a matrixed organization. - Continuous improvement mindset: sharing learnings across businesses/markets, replicate best practices. - Digital agency experience and/or experience working in healthcare or other regulated industries a plus! - Experience working in a complex organization with a variety of audiences, stakeholders and communications goals to create a comprehensive strategy. - Up-to-date with the latest trends and best practices in online marketing and measurement. - Experience with paid lead programs is a plus. Qualifications - BA/BS in Communications, Business Administration, or Marketing or equivalent experience. Requirements - 7+ years of experience in positions of increasing responsibility. - With two (1-2) years effectively overseeing and directing work of others. Knowledge/Skills/Abilities - Ability to provide strategic direction, develop roadmap, and determine metrics to measure success. - Solid knowledge of SEO/SEM, Display Advertising, Email, Web, Nurturing customers, and mobile marketing. - Experience working with: (SYSTEMS - Google Analytics, Wordpress, Siteimprove). - Ability to develop strong, trusting and collaborative relationships with all levels in the organization. - Excellent verbal and written communication skills. - Ability to manage multiple projects and timelines in a fast-paced environment. - Personal commitment to deliver results, solutions oriented, and ability to lead others with compassion. - Ability to work independently, as part of a team, and inspire others to success. - A strong desire to be part of a small team making a big impact! Benefits - Medical, dental, vision, retirement, and other fringe benefits. - Positions that require night, weekend or on-call work may be eligible for shift differentials or premium pay.

Title: Senior Digital Growth & Campaigns Manager Location: New York, New York Job Description: About Airship Airship is trusted by world’s leading brands such as Alaska Airlines, BBC and The Home Depot to drive revenue growth and customer loyalty with exceptional cross-channel customer experiences. Today, brands are challenged to deliver seamless, unified customer experiences across a fragmented array of channels and devices— apps, websites, email, SMS, wallets and more. Airship’s no-code, AI-powered platform was designed with non-technical, growth-focused teams in mind, making it easy to create, test and orchestrate hyper-personalized experiences across all channels. With the ability to easily enrich customer data and rapidly launch growth experiments, Airship enables brands to deliver consistent, meaningful interactions that accelerate conversion and foster deeper customer relationships. We invite you to be part of our journey in building products and delivering services that touch millions of customers around the world every day. To learn more about us, visit www.airship.com, read our blog or follow us on LinkedIn. About the Role If you are a rare blend of B2B campaign strategist, digital channel + destinations owner, and growth-minded operator who thrives at the intersection of ABX, AI-native execution, and AEO/GEO emerging website best practices, we want to hear from you. Together, we’ll continue to make Airship the leader in mobile-first customer experience. We are seeking a strategic and hands-on Sr. Digital Growth & Campaigns Manager to own the full demand generation engine, from campaign architecture to digital channel performance to website optimizations. This is not a traditional campaign manager role, nor is it a pure digital marketing role. It sits at the intersection of both, which we think is much more interesting. You will design and execute integrated ABX campaigns targeting Airship’s products, personas, and verticals; own the website as a conversion asset; lead Airship’s approach to AI and LLM-era search visibility; and ensure our paid media operates at the frontier of AI-native performance. Where applicable, you leverage AI agents to scale execution, which means your job is designing the plays and operating the system, not manually building every program. What You'll Do - Design and own Airship’s ABX campaign architecture across the full matrix of products (Mobile Wallet, Push, Email, SMS, RCS), personas (VP CRM, Head of Loyalty, Digital Director), and verticals (Retail, Media, Travel) - Build campaign systems - not just campaign calendars - with deliberate sequencing, ABX account journey logic, and buying group coverage - Develop and execute integrated, multi-touch campaigns leveraging paid media, email, content, social, and ABM platforms - Use AI agents and automation to scale personalization and execution, operating as an architect and system operator rather than a manual builder - Own the Airship website as a demand generation and conversion asset; it’s not just a pretty design artifact - Drive CRO strategy, A/B testing, and landing page optimization tied directly to campaign performance - Manage the relationship with our web development resource (Flickerbox) to translate strategy into execution - Ensure the site reflects current ICP, persona messaging, and product positioning in collaboration with PMM - Own site analytics instrumentation, tag management, and conversion tracking in partnership with the Marketing Analytics lead - Lead Airship’s strategy for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), ensuring Airship is visible and favorably represented when buyers query AI assistants. We cannot underestimate the importance of this workstream, and you will be resourced for success accordingly - Audit and optimize content, schema markup, and site structure for LLM discoverability and citation (in partnership with our web agency) - Conduct regular LLM visibility audits: query major AI platforms with buyer questions and analyze Airship’s presence, framing, and competitive positioning - Coordinate with AR/PR and PMM to strengthen Airship’s presence in the authoritative sources that LLMs and AI search engines rely on, like Wikipedia, Reddit, etc - Manage or replace the existing SEO agency based on capability assessment; set a higher bar for AI-era search strategy - Oversee and evolve Airship’s paid media program with an AI-native lens — including (but not limited to) Google Performance Max, Meta Advantage+, and LinkedIn’s AI-driven campaign types - Shift focus from manual campaign management to creative strategy, signal quality, and conversion data optimization that feeds platform AI algorithms - Manage the existing PPC agency relationship; evaluate whether internal ownership or agency replacement is more effective given evolving AI self-serve capabilities - Integrate paid media into the ABX motion using intent data, account lists, and buying group targeting. - Own paid media budget pacing, attribution, and efficiency reporting in collaboration with Marketing Ops - Define and track KPIs across campaign performance, website conversion, paid efficiency, and LLM/AI search visibility - Use analytics tools to monitor performance across channels, identify trends, and make data-driven optimization decisions - Implement A/B testing across messaging, creative, targeting, and landing page experience with rigor and velocity What We're Looking For - 7+ years in demand generation, growth marketing, or campaign management in a B2B SaaS environment - Proven ability to design and manage ABX campaign systems (not just execute within existing frameworks) across products, personas, and verticals - Hands-on experience owning a B2B website as a conversion asset, including CRO, landing page strategy, and analytics instrumentation - Fluency in AI-driven paid media platforms (Google PMax, Meta Advantage+, LinkedIn) with a creative strategy and signal-quality orientation, not a manual management mindset - Genuine engagement with the AEO, GEO, and LLM visibility landscape — you understand how AI search is changing B2B discovery and have thought about how to optimize for it - Proficiency with marketing automation platforms (Marketo, HubSpot), CRM (Salesforce), and analytics tools (Google Analytics, Tableau or equivalent) - Comfort with AI tools and automation to scale campaign execution; you design systems, not just tasks - Strong data-driven decision-making with a track record of using performance data to optimize campaigns and channels - Experience managing and evaluating external agencies with a clear-eyed view of when to redirect, replace, or supplement We'd Be Delighted If You Also Have - Familiarity with customer experience solutions (e.g., Mobile Wallet, Push Notifications, SMS, Email) - Experience targeting senior-level personas such as VP CRM, Head of Loyalty, or Digital Directors - Knowledge of industry-specific marketing for verticals like Retail, Media, and Travel - Experience building or transitioning to AI-augmented marketing workflows - Comfort conducting LLM visibility audits and developing recommendations from findings Work Location & Travel Requirements Airship’s ‘Digital First’ approach to work means that for the majority of our roles, work can be performed remotely, either some or most of the time. Airship believes that flexible work contributes to a more productive and more equitable work environment, and that Airshippers are able to collaborate, innovate, and support one another across different locations and timezones. This position is hybrid with a preference for working in office a few days a week. Compensation Starting Pay Range: $135,000.00 - $155,000.00 USD per year This is a good faith estimate of the base compensation we reasonably expect to pay for this position upon hire. Actual starting pay may vary based on factors such as relevant skills, work experience, market demands, and location. All offers include stock options so employees have the opportunity to benefit from Airship’s success. Benefits & Perks - Competitive medical, dental, and vision insurance options for you and your dependents - Flexible time off, company paid holidays, paid parental leave, and paid volunteer time off - Support for your overall wellbeing with mental health and wellness resources - Employer-subsidized life insurance as well as short-term and long-term disability - A digital-first work environment and a monthly stipend to support remote work - Mentorship and growth opportunities to build skills and accelerate professional development - And more! California residents can view the CCPA disclosure notice here. Hiring Commitment Airship is committed to fostering a diverse work environment and providing equal employment opportunities to all applicants and employees. We welcome your application and our hiring and employment decisions are made irrespective of race, religion, color, national origin, gender, gender expression, sexual orientation, age, marital status, veteran status, disability status or any other characteristic protected by law. In alignment with our commitment to equal opportunity, Airship will consider for employment all qualified applicants, including those with criminal histories, in a way that adheres to the principles of fairness and the requirements of local Fair Chance laws, where applicable. By submitting this application, I affirm that the facts set forth in it are true and complete to the best of my knowledge. I understand that if I am employed, false statements, omissions, or misleading information given in my application, interview(s), or in a background check may result in dismissal.