Role Description Infatica is seeking a strategic leader to take ownership of the entire marketing chain as the company transitions from an "IP provider" to a "data provider." This role will focus on the following key areas: - Positioning & Strategy (35% of time, ongoing): - Data-provider repositioning — the core narrative work, executed across surfaces - Competitive intelligence — real, ongoing analysis of Oxylabs, Bright Data, Decodo, ScraperAPI, Apify, others - Customer voice — interviews, segmentation, win/loss patterns - Discovery partnership with CPO — testing the 10-product backlog against market - Website Ownership (30% of time, ongoing — heavier in first 90 days during rebuild): - Site strategy: information architecture, page roadmap, what each page argues - Copy direction (Denis writes, this role briefs, CMO guides and approves) - Conversion design intuition (works with Nastya on layout) - Site rebuild leadership: scoping with CMO + CPO, executing the phased migration off legacy WordPress - Ongoing optimization: hypothesis testing, A/B where applicable, conversion outcomes - Owns the answer to "is the site working?" with data - Launches (20% of time, episodic but high-stakes): - New product launches end-to-end: positioning, naming, pricing input, GTM plan, sales enablement, post-launch tracking - First launch hands off from CMO within ~30 days of starting - Sales Enablement (15% of time, ongoing): - Battle cards against named competitors - Objection handling library - Pitch deck system - Co-sell content for partnerships What this person does NOT own: - Email lifecycle, paid ads, HubSpot admin, however needs to know the tools to build funnels and track progress — CMO + Yana + future demand gen hire - SMM, LinkedIn organic, brand channels — Events Manager growing into this - Design execution — Nastya owns; this role briefs - Content production — Denis owns; this role briefs - SEO production — SEO contractor + Denis; this role provides strategic input on site IA implications - Marketing analytics infrastructure — Yana now, eventually analyst hire Qualifications - 6+ years B2B SaaS product marketing, with 3+ years senior IC - Has owned a B2B website strategically — IA, page roadmap, conversion outcomes — at a previous role. - Has driven a positioning or repositioning project end-to-end with measurable business outcome - Has built sales enablement from zero or near-zero - Technical product depth — has marketed to technical buyers (devs, engineers, data/infra) - Comfortable in low-process environments — has worked at companies under 100 people, doesn't need scaffolding - AI-native or at least is comfortable with AI tools in daily workflow - Business mindset, understanding business outcomes Requirements - Background in proxy, scraping, data infrastructure, dev tools, API products - Has worked with WordPress sites (not as designer/dev, but as strategic owner) - Category creation or category renaming experience - Has run conversion experiments before (doesn't need to be data scientist, but knows how to think about it) - Reseller/partnership-heavy company experience - High ownership and autonomy — lead campaigns end-to-end with clear visibility of your impact on pipeline and growth. Benefits - Fully remote & flexible work — work from anywhere with hours that support productivity, not time tracking. - Direct influence on product and go-to-market — shape messaging, positioning, and acquisition strategy across funnels. - Hands-on execution culture — no layers, no slow loops; you get to build, test, optimize, and scale campaigns yourself. - Data-driven, experimentation-first environment — fast testing cycles, A/B experimentation, and decisions rooted in insights. - Collaboration with a global team — work with Product, Growth, Design, and Sales across a distributed international organization.

Role Description Hire Digital is seeking a Junior E-commerce Marketing Specialist to support their fast-growing APAC digital commerce team. This is a great opportunity for early-career marketers to gain hands-on experience in eCommerce, digital analytics, and content optimization, working across major platforms like Amazon and Shopee. Qualifications - Bachelor’s degree in Marketing, Business, Communications, or a related field. - 0–3 years of experience in marketing, e-commerce, digital, or data-related roles (internships included). - Strong analytical skills with the ability to interpret data and translate insights into clear actions. - Good communication skills with the ability to present ideas clearly and collaborate with cross-functional teams. - Detail-oriented with strong organisational and project coordination skills. - Comfortable working with data (Excel, Google Sheets, or similar tools). - Proactive mindset with a willingness to learn and take ownership. Requirements - Consumer Insights & Reviews - Analyse customer reviews across e-commerce platforms. - Identify trends and translate insights into actionable recommendations. - Support product and marketing teams with data-backed suggestions. - Digital Shelf & Performance - Monitor product visibility and performance across platforms. - Help improve search rankings, conversion, and overall digital presence. - Product Detail Page (PDP) Optimization - Support the creation and enhancement of product content. - Collaborate with regional teams to localize and improve listings. - Project Coordination - Work with cross-functional and regional teams across APAC. - Help manage timelines and ensure smooth execution of campaigns. Benefits - Exposure to e-commerce platforms such as Shopee, Lazada, Amazon, Coupang, or Naver. - Basic understanding of digital marketing (SEO, content, or performance marketing). - Familiarity with consumer review analysis or digital shelf analytics tools. - Experience working in a regional or cross-cultural environment.

Title: Sr. Associate, New Product Development & Affiliate Marketing Location: Kansas City, MO - 1 Ward Parkway time type: Full time job requisition id: R-20260862 Job Description: This role supports new product development by creating strategies for credit products that balance customer and business value. You'll identify trends in consumer preferences, research market changes, and build strong relationships with business stakeholders. Simultaneously, you'll incubate and launch FNBO's affiliate marketing channel as a new performance marketing acquisition channel. This is a highly collaborative role with Partnership’s Account Executive Team and Performance Marketing Team. To succeed you'll need great relationships alongside strong product strategy. Once a strategy is developed and new product identified, you'll work with operations and sales teams to determine prioritization and implementation. Key Outcomes: • Develop innovative credit card products tailored to different customer segments and partners • Build and launch affiliate marketing as a viable performance marketing acquisition channel • Collaborate with performance marketing team to integrate affiliate channel into overall acquisition strategy About This Role: New Product Development (50%) You are responsible and accountable for: - Product Pipeline: Maintain pipeline reports, participate in prioritization meetings, and socialize updates. Identify unmet customer needs through market exploration, research, and stakeholder engagement. Develop timelines for launches with continual improvement via post-mortems. - Market Intelligence: Conduct ongoing marketplace monitoring (economic, regulatory, consumer trends) and competitive benchmarking. - Customer Research & Testing: Develop product research briefs, manage product field work with partners, analyze results, and rapidly test new concepts to validate product-market fit. - Product Recommendations: Prepare and present product concepts and packages to internal and external stakeholders. Track post-launch performance and make data-driven enhancement decisions. - Compliance & Risk: Engage compliance early to review proposed products and document risks or regulatory considerations. You will collaborate with Account Executives and Director of Business Development on partner-specific product development and financial modeling. Affiliate Marketing Channel Development (50%) You are responsible and accountable for: - Channel Strategy: Develop comprehensive strategy and business case for launching affiliate marketing as a performance marketing acquisition channel. Research and evaluate potential affiliate partners (content sites, comparison engines, loyalty programs, cashback sites, credit education platforms). - Pilot Program: Design and execute pilot with 3-5 initial partners including success metrics, budget parameters, test-and-learn protocols (offer testing, creative optimization, landing page variations), tracking methodology, and attribution models. - Performance Marketing Partnership: Work closely with performance marketing team to align affiliate strategy with overall digital acquisition, integrate tracking/attribution into existing tech stack, coordinate creative development and messaging, share learnings across channels, ensure consistent customer experience, and optimize channel mix. - Performance Management: Develop dashboards tracking traffic quality, conversion rates, approval rates by partner, customer acquisition costs, customer quality metrics (credit scores, delinquency, utilization, profitability), and lifetime value projections. - Infrastructure & Operations: Partner with MarTech, product and engineering teams to build tracking pixels, attribution systems, reporting dashboards, partner portal, and fraud prevention. Work with strategic partners to optimize payment structures. Create partner enablement materials (promotional guidelines, creative assets, product positioning, compliance requirements). - Compliance & Risk: Ensure all affiliate activities adhere to fair lending principles, UDAAP requirements, and applicable regulations. Establish fraud monitoring protocols and quality controls. - Knowledge Transfer: Document learnings, best practices, challenges, and recommendations to support future channel scaling. You will collaborate with the performance marketing team on budgeting, channel strategy and optimization decisions. Cross-Functional Collaboration: - Partner with performance marketing team, account executive team, finance, risk, and technology teams to align on business goals. - Coordinate between product development, targeting & segmentation, onboarding, and customer management teams - Facilitate communication to ensure unified approach to customer engagement The Ideal Candidate for This Role: Required: - 3-5 years in new product development, performance marketing, or product strategy within credit card/financial services - Strong understanding of consumer credit segmentation and targeting - Excellent analytical skills with ability to build financial models - Strong project management across multiple initiatives - Excellent communication and stakeholder influence skills - Self-starter with entrepreneurial mindset and comfort with ambiguity Preferred: - Experience with performance/digital/affiliate marketing - Experience launching new products or channels from concept to market - Familiarity with marketing attribution models and tracking technologies - Experience with Qualtrics, Mintel, Comperemedia or related competitive intelligence-gathering tool Success Factors: Balance strategic thinking with tactical execution | Build strong cross-functional relationships | Embrace experimentation and data-driven decision-making | Manage dual priorities effectively | Stay curious about market trends and emerging channels Candidates must possess unrestricted work authorization and not require future sponsorship. Compensation: Compensation range (base pay): $81,662.00-$134,741.00 This role may have a specific starting pay within this range. Final compensation offer to candidate may vary from posted hiring range based upon work experience, education, and/or skill level. Work Environment: It is anticipated that the incumbent in this role will work in a hybrid capacity, balancing in-person collaboration three (3) days a week with remote flexibility two (2) days a week. As part of our team, you'll experience the energy and relationship-building of face-to-face collaboration while still enjoying the flexibility of remote workdays. We provide the tools and technology to ensure seamless transitions between work environments, supporting your productivity wherever you are. Please note that work location is subject to change based on business needs. Benefits Overview: We offer a variety of benefits designed to keep you and your family physically and financially healthy. Not only do we offer a competitive salary and work-life balance, we offer benefits to match your needs: - Medical, Dental, Vision Insurance - 401k, With Matching Contributions - Time Off Programs - Health Savings Account (HSA)/Dependent Care - Employee Banking - Growth Opportunities - Tuition Assistance - Short-Term/Long-Term Disability Insurance Job number: R-20260862 Equal Opportunity & Belonging: FNBO believes that the quality of our employee experience is at the heart of our customer experience. One key pillar of our intended employee experience is Belonging. Belonging means we are committed to fostering a workplace culture where employees of all backgrounds feel valued, recognized, and empowered to be their authentic selves—no matter their role or where they are in their journey.

Role Description We’re looking for a Senior Product Marketing Manager to lead Product Marketing at LTK and drive its evolution as a core growth function. This role sits at the intersection of Product, Marketing, and Revenue—owning how our products are positioned, launched, and brought to market. You’ll translate product strategy into clear, compelling narratives and go-to-market plans that drive adoption, engagement, and revenue across creators, brands, and consumers. You’ll also help evolve how Product Marketing operates in an AI-native environment—using new tools to increase speed, insight, and impact. How you will make an impact - Product Marketing & GTM Leadership: - Own end-to-end go-to-market strategy for launches and key initiatives - Develop clear, differentiated positioning, messaging, and value propositions - Translate complex product capabilities into compelling, customer-facing narratives - Act as the connective tissue across Product, Brand, Sales, and Customer Success - Launch Strategy & Execution: - Drive GTM readiness, including launch narratives, content, pricing context, and Sales/CS enablement - Ensure consistent, high-quality execution across web, in-product, lifecycle, and campaigns - Modern Product Marketing (AI-Enabled): - Use AI to accelerate content creation, messaging, and GTM execution - Translate AI-powered product capabilities into clear customer value - Apply AI to improve personalization, experimentation, and performance insights - Cross-Functional Alignment: - Partner with Product to inform roadmap through market and customer insights - Align with Marketing and Revenue to connect roadmap, campaigns, and channels - Integrate product-led and sales-led motions into a unified GTM strategy - Customer & Market Insights: - Define segments and personas to guide targeting and positioning - Conduct competitive analysis and identify differentiation opportunities - Use data and feedback to continuously refine messaging and GTM strategy Qualifications - 7–10+ years in Product Marketing or related roles (SaaS, marketplace, creator economy, or digital platforms preferred) - Proven track record owning GTM strategies that drive adoption and revenue - Strong storytelling skills—able to make complex products simple and compelling - Experience working cross-functionally with Product, Sales, Marketing, and CS - Ability to operate independently and build from zero in a team-of-one environment - Strong analytical skills; comfortable using data to inform strategy and measure impact - Experience using AI tools to improve workflows, insights, or outcomes - High curiosity and adaptability with emerging technologies - A mindset focused on seizing opportunities and moving with urgency - Dedication to fierce prioritization and operational excellence - Adaptability to a dynamic, fast-moving environment - A growth mindset and openness to feedback Benefits - The opportunity to be part of the leading global company in creator commerce - A remote-first, productivity-first environment - Competitive compensation and benefits package to meet the needs of you and your family - 401(k) with LTK company matching - Medical Insurance, Vision Insurance, Dental Insurance - Paid Maternity Leave and Paid Paternity Leave - Summer Fridays and Flexible PTO