Role Description Reporting directly to the Head of Marketing & Growth, you'll be the creative force behind how LANDED shows up in the world. This means: - Building the public voice of our CEO into something operators and industry leaders actually follow. - Ensuring LANDED has a brand presence worth paying attention to. This isn't a role for someone who learned content marketing from a B2B playbook. It's for someone who has been creating things online, building an audience, and developing a genuine point of view. We're a small, fast-moving team. You'll have more creative ownership here in year one than most people get in five years at a larger company. What you'll do - CEO & Thought Leadership - Serve as the CEO's strategic thought leadership partner — developing her editorial identity, narrative arc, and LinkedIn positioning; accountable for the strategy and voice infrastructure, not post-level production. - Lead structured creative extract sessions to surface the CEO's perspectives and translate them into a durable point of view that compounds across an audience over time. - Own the editorial judgment layer — identifying which industry moments, cultural signals, and platform conversations warrant a response, and directing how the brand shows up. - Brand & Organic Social - Own LANDED's organic presence across LinkedIn and other relevant channels — developing the brand voice, testing formats, and building an audience of operators, GMs, and industry followers. - Experiment relentlessly: try new formats, platforms, and creative angles — kill what doesn't work, double down on what does. - Bring ideas for bigger creative initiatives — campaign concepts, content series, activations — and see them through from pitch to execution. - Creative Direction & Collaboration - Set the creative direction for campaigns and larger marketing initiatives — ensuring the concept is strong enough to make the execution worth doing. - Collaborate with our paid media agency on creative strategy for paid social — briefing concepts, reviewing outputs, and pushing back when the creative isn't landing. - Develop creative briefs and frameworks that give the broader team a clear standard for what on-brand looks like. Who you are - You have been making things online for as long as you can remember, with a following or a body of work that shows your capabilities. - You think about why something earns attention before considering how to make it. - You wonder if you can do what you love inside a company rather than just for yourself. - We're building an AI recruiter, and the story we have to tell about the future of hiring is genuinely interesting. What we're looking for - 1–3 years in a creative or content role — your portfolio will tell us more than your resume. - A personal content presence or creative body of work that demonstrates your voice and instincts. - Platform fluency across LinkedIn and at least one other channel — you know what works where and why. - Exceptional writing skills and the ability to disappear into someone else's voice when the job calls for it. - A distribution-aware creative instinct — you think about reach, format, and channel mechanics as part of the idea. - A point of view strong enough to pitch big ideas and defend them in a room. - Organized and self-directed enough to own a weekly creative cadence without being managed. Bonus if you - Have ghostwritten for a founder or executive before. - Have built a content audience of your own — newsletter, LinkedIn, TikTok, YouTube, any format. - Have made a niche industry compelling to a real audience. - Create or edit short-form video. - Are genuinely interested in AI, HR tech, or the future of work — you follow the space, have opinions, and that curiosity shows up in your content. - Know the restaurant, hospitality, or hourly workforce world. - Have a feel for in-person experiences — you've helped shape the vibe, messaging, or programming for a dinner, event, or activation.