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Natera logo
Natera

We are a global leader in cell-free DNA (cfDNA) testing, dedicated to oncology, women’s health, and organ health.

Marketing Analytics Manager

Data AnalystData AnalystFull TimeRemoteSeniorTeam 1,001-5,000Since 2004H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

27 days ago

Salary

$116.2K - $145.3K / year

Seniority

Senior

Bachelor Degree5 yrs expEnglishSQLTableau

Job Description

Marketing Analytics Manager

Natera

• Lead reporting for agency-managed media campaigns, digital programs, and Salesforce-driven initiatives • Build and maintain dashboards that give marketing leadership clear visibility into performance, trends, and ROI • Ensure consistent reporting standards across channels, teams, and stakeholders • Translate raw campaign data into performance narratives that drive decisions • Use Airtable to support campaign hierarchy, planning and tracking • Structure and optimize how campaign and performance data is organized and accessed by the marketing team • Bridge gaps between Airtable workflows and Salesforce where needed • Ensure operational data is clean, consistent, and accessible • Develop and refine multi-touch attribution models that reflect how Natera's buyers actually engage • Evaluate campaign and channel effectiveness to guide budget allocation decisions • Provide clear recommendations on where to scale spend and where to cut • Partner with Brand and Marketing leadership on forecasting and investment planning • Track and analyze performance across the full funnel: lead to MQL to SQL to pipeline to closed-won • Improve visibility into the Salesforce marketing funnel, including lead flow, conversion rates, and pipeline contribution by campaign and channel • Identify bottlenecks in the funnel and partner with Demand Gen, Sales, and Marketing Ops to fix them • Connect campaign activity to pipeline outcomes so marketing can demonstrate revenue contribution • Partner with Data Engineering and Marketing Ops to ensure clean, reliable data flows across systems • Maintain consistency across Salesforce, Airtable, Eloqua and agency platforms • Standardize definitions and reporting frameworks • Own the data dictionary for marketing analytics

Job Requirements

  • 5-8+ years of experience in marketing analytics, growth analytics, or demand gen analytics
  • Deep hands-on experience with Salesforce data, including funnel reporting, campaign tracking, and pipeline analysis
  • Experience working with Airtable for campaign tracking, workflow management, or operational reporting
  • Strong SQL skills and working proficiency with at least one BI tool (Tableau, Looker, Power BI, Snowflake Intelligence, etc.)
  • Proven ability to analyze and improve full-funnel conversion from lead to pipeline
  • Experience with multi-touch attribution modeling and campaign ROI analysis
  • Track record of translating data into investment decisions, not just reports
  • Ability to work cross-functionally with Marketing, Sales, Ops, and Finance and influence decisions with data.

Benefits

  • Annual performance incentive bonus
  • Long-term equity awards
  • Comprehensive health benefits (medical, dental, vision)
  • 401(k) with company match
  • Generous paid time off and company holidays
  • Additional wellness and work-life benefits

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