Events Marketing Specialist

Location

Massachusetts + 2 moreAll locations: Massachusetts | New York | North Carolina

Posted

18 days ago

Salary

$75K - $95K / year

Seniority

Mid Level

No structured requirement data.

Job Description

Events Marketing Specialist

Akoya External

Role Description Akoya is seeking an Events Marketing Specialist to help lead and elevate our presence across the banking and fintech industries. This is both a highly executional role with strategic input and cross-functional visibility. In addition to managing logistics, you will partner with the Head of Marketing to execute Akoya’s events strategy, recommend improvements to how we show up, and help measure the impact of each event. You'll manage key components of Akoya’s industry conference, trade show, webinar, event sponsorship, and hosted-event portfolio, including: - Pitching and securing speaking opportunities - Running pre-event sales enablement - Ensuring events generate actionable engagement, clear follow-up, and measurable business insights - Producing Akoya's main annual event for customers and prospects This role sits at the intersection of strategy, storytelling, and logistics. You'll work closely with sales, leadership, product marketing, and external partners, managing: - Cross-functional timelines - Vendor deliverables - Event logistics - Campaign execution - Post-event reporting - Budget tracking and ROI analysis As an Events Marketing Specialist, you will: - Manage the execution of Akoya’s annual events calendar and strategy - Pitch and secure speaking and sponsorship opportunities - Manage relationships with vendors and partners - Track and monitor marketing event expenses and budget updates - Produce event messaging for dedicated pre- and post-conference email campaigns - Execute promotion of events and event-specific panel sessions through social channels - Manage logistics for large-scale trade shows - Manage onsite lead capture processes - Track event ROI using Salesforce - Partner with the Head of Marketing to execute and host the annual customer event - Coordinate pre- and post-conference meetings - Serve as a day-to-day point of contact for internal stakeholders and external partners - Identify opportunities to improve event processes - Develop pre-event enablement materials for attending sales and leadership Qualifications - 3+ years in B2B events marketing - Experience coordinating or executing B2B conferences, tradeshows, webinars, hosted events, or customer/prospect events - Excellent project management and communication skills - Experience collaborating with product marketing, growth, finance, legal, and customer success teams - Comfortable sharing event plans, timelines, risks, results, and recommendations with leadership - Proficiency in HubSpot, Salesforce, LinkedIn, AI tools - Hands-on experience with event registration and attendee management platforms - Ability to synthesize event results, stakeholder feedback, and engagement data - Ability to anticipate needs, solve problems independently, and escalate issues appropriately Requirements - Experience at a high-growth startup or in a role that requires supporting and helping scale an events function - Experience in the banking/fintech industry - Experience managing multiple events across different formats - Experience preparing event performance reports or dashboards in Salesforce, HubSpot, or similar tools - Familiarity with Figma - Familiarity with ZoomInfo - Familiarity with ON24 or similar hosted webinar platforms Benefits - Equal-opportunity employer - Remote position available to individuals living in the greater Boston, MA, New York City, NY, and Raleigh, NC areas - Base pay range: $75,000 — $95,000 USD

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