• Identify and prospect ideal customer profile (ICP) companies across Spain and Italy • Execute outbound campaigns via: - Cold email - LinkedIn outreach - Cold calling • Research and engage decision-makers, including: - Marketing Directors - Digital Marketing Managers - CMOs - CEOs • Qualify leads based on business fit and opportunity potential • Book qualified meetings for senior sales team • Maintain accurate CRM records and pipeline data • Test and optimize messaging, cadences, and outreach strategies • Collaborate closely with sales leadership to improve outbound performance

• Make a high volume of daily outbound calls to targeted prospects using a parallel dialer. • Engage prospects in consultative conversations to uncover challenges and opportunities across a book of business spanning several industries. • Pre-book meetings for upcoming events across assigned accounts. • Capture, track, and manage leads using a parallel dialer, and other prospecting tools.

Role Description This position oversees franchise sales & development activity and must prospect and execute new franchise agreements. Other responsibilities include, but are not limited to: - Prospecting for new franchise agreements - Execute (Document Management & Closing) Agreements - Manage Relationships - Forecasting - Day to Day business activities (Plan and Arrange travel, etc.) - Training/Shadowing to new hire sales personnel - Assisting other members of development team on special projects - Maintaining in-depth knowledge of major purchase/sale transactions, activities of debt and equity, providers and other hospitality related trends within the US Qualifications - Extensive sales experience - Proven achievement in sales by exceeding quotas - Excellent organizational skills - Ability to build and maintain relationships - Excellent judgment in evaluating opportunities for the company - Hotel conversion experience - Commercial Real Estate Understanding - Commercial lending/banking acumen - Aptitude to evaluate pro-forma and feasibility studies for conversion projects - Effective presentations skills - Excellent communication skills - A desire to travel Requirements - A college degree is preferred - A record of achieving quotas in a sales organization required - A valid Driver’s License - Required to travel approximately 80% of time. Travel will be predominantly focused on lead generation and customer relationship management in the U.S. Benefits - Health insurance with HSA and FSA options - Dental insurance - Vision insurance - Life/AD&D insurance - Short- and Long-Term Disability coverage - 401(k) with generous company match - Unlimited vacation - Paid holidays - 11 Core Scheduled Paid Holidays with potential additional paid days off as business operations and the calendar permit - Paid sick leave accrued as state and local laws require - Additional paid time off in the form of one volunteer day, bereavement time, as well as jury duty time Company Description Wyndham Hotels & Resorts is the world’s largest hotel franchising company by the number of properties with approximately 9,200 hotels across over 95 countries on six continents. Through our network of approximately 872,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the hospitality industry. Headquartered in Parsippany, N.J. with offices around the world in London, Shanghai, Buenos Aires, Dubai and more, Wyndham employs more than 2,000 corporate team members worldwide who are dedicated to the Company’s mission of making hotel travel possible for all. Supporting thousands of franchisees and a growing global portfolio of 24 hotel brands—think household names like Wyndham, La Quinta, Ramada, Days Inn and Super 8—Wyndham team members are a widespread group of individuals with diverse interests and backgrounds. Our unique Count on Me culture, commitment to flexibility and core values of Integrity, Accountability, Inclusivity, Caring and Fun are just part of what continues to make Wyndham an award-winning best place to work.

• Research and identify strategic partners (resellers, solution providers, consultancies, technology alliances, and marketplaces) that align with Sift’s ideal customer profile and go-to-market strategy. • Engage and qualify prospective partners by understanding their business model, customer base, and existing technology stack to determine mutual fit. • Conduct thoughtful outbound activities to new and existing partner prospects, including relevant and personalized calls, social and email touches. Our expectations are 40–50 meaningful activities a day. • Set up introductory and discovery calls between qualified partners and Sift’s Partner Managers. • Support partner onboarding and early enablement, including sharing core Sift collateral, demoing high-level capabilities, and ensuring partners understand our value proposition. • Collaborate with sales, marketing, and partner teams to support successful account-based and partner-based campaigns, including events, webinars, and joint marketing activities. • Represent the Sift brand at partner conferences and events, building strong relationships and expanding our partner network.