• Managing and developing the design team — running structured 1:1s, setting goals, providing regular feedback, and supporting career development for designers across product and marketing streams • Driving practical adoption of AI across the team — identifying tools, introducing them into workflows, and ensuring they are used to improve output rather than as isolated experiments • Hiring as the team grows — defining requirements, running interviews, onboarding new hires • Running usability tests and user research — using existing tools and processes to test designs, gather evidence, and feed findings into prioritisation and design decisions • Owning design delivery and SLAs — defining intake processes, setting tiered turnaround SLAs, tracking on-time delivery, and measuring stakeholder satisfaction with design as a function • Working closely with Product and Marketing to shape work early, clarify requirements, and align on outcomes • Governing design quality — reviewing the team's output, maintaining quality standards and review gates, ensuring consistency across product and brand without carrying individual design work • Building on and scaling the team's existing processes, visibility, and ways of working as we grow • Scaling the design system — driving adoption across designers and engineers, tracking component reuse, identifying gaps, and ensuring the system accelerates delivery • Helping marketing designers produce stronger, more effective work by shaping briefs and direction

• Design end-to-end player journeys across features, systems, and LiveOps • Translate product and commercial goals into intuitive, high-performing experiences • Deliver features that improve engagement, retention, and monetisation • Use tools like Claude, Figma AI, and generative workflows to accelerate design • Prototype and test ideas quickly to validate assumptions • Continuously refine AI-driven workflows to increase team velocity • Support A/B testing and iterative improvements • Use data, insight, and player behaviour to inform design decisions • Focus on continuous optimisation rather than one-off releases • Work closely with Product and Engineering to shape and prioritise the roadmap • Align with Art and Creative to ensure quality and consistency • Present work clearly, explaining decisions and trade-offs

Role Description We're seeking a Lead UX Strategist who can own a project end to end — from shaping the brief to delivering direction that sticks — while developing the team around them. The ideal candidate brings deep strategic expertise, strong client relationship instincts, and the people leadership skills to coach a team and hold the quality of work across the full engagement. - Lead projects end to end — owning the brief, the team, the client relationship, and the quality of what we deliver - Shape and challenge briefs with clients before any work begins — define the right problem, not just the presented one - Synthesize across inputs (research, stakeholder knowledge, business context, design thinking) to produce clear strategic direction - Deliver audience-aware recommendations that tell stakeholders what to do and make the case for why - Lead co-ideation with designers and cross-functional partners throughout the engagement, contributing strategic perspective that shapes product direction - Maintain strategic continuity from discovery through delivery, keeping the 'why' intact as the work evolves - Own client communications across the project, managing expectations and maintaining alignment on goals, timelines, and decisions - Coach and develop more junior team members, including goal-setting, feedback, and skill-building - Begin building client relationships that extend beyond the current project, establishing Multiplayer as a long-term strategic partner - Identify opportunities within existing client engagements to expand the partnership - Navigate complex client and team dynamics with tact and emotional intelligence Qualifications - 7+ years in product strategy, UX strategy, or related strategic roles - At least 1 year in a people management or mentorship role with direct accountability for someone's growth - Proven experience owning a full project workstream - Track record of translating ambiguous briefs into clear strategic recommendations with demonstrated business impact - Strong facilitation, storytelling, and senior stakeholder communication skills - UX research fluency required - Portfolio we can access - Must have a minimum 3-hour overlap with Toronto EDT timezone - Occasional travel may be required depending on project and client needs Benefits - $120,000 - $145,000 annually - Work from Anywhere - Competitive salary - Paid time off (over 20 days) & health benefits - Training & development opportunities

Role Description We’re looking for an AI Product Designer to design and ship player experiences for Avakin Life using AI-first workflows. This role sits at the heart of cross-functional squads, working closely with Product and Engineering Teams to continuously improve core player journeys, LiveOps features, and monetisation systems. This is not about big concepts that sit in decks, it’s about iteration, experimentation, and shipping value every week. You’ll combine strong hands-on design with fast execution, using tools like Claude and generative AI to deliver high-quality work at speed. Key Responsibilities - Design & Product Impact - Design end-to-end player journeys across features, systems, and LiveOps - Translate product and commercial goals into intuitive, high-performing experiences - Deliver features that improve engagement, retention, and monetisation - AI-First Execution - Use tools like Claude, Figma AI, and generative workflows to accelerate design - Prototype and test ideas quickly to validate assumptions - Continuously refine AI-driven workflows to increase team velocity - Experimentation & Optimisation - Support A/B testing and iterative improvements - Use data, insight, and player behaviour to inform design decisions - Focus on continuous optimisation rather than one-off releases - Collaboration - Work closely with Product and Engineering to shape and prioritise the roadmap - Align with Art and Creative to ensure quality and consistency - Present work clearly, explaining decisions and trade-offs Qualifications - Experience in product/UX/UI design (games, mobile, or live service preferred) - Strong portfolio demonstrating shipped features and measurable impact - Experience working in cross-functional, agile teams Requirements - Hands-on experience with Claude, ChatGPT, Figma AI, Midjourney or similar - Ability to use AI to generate, iterate, and refine design outputs Core Strengths - Strong UX and interaction design fundamentals - Confident prototyping and rapid iteration - Data-informed decision making - Outcome-driven mindset with focus on player and business impact - Ability to work quickly and pragmatically in a fast-paced environment - Clear communicator who can simplify complex problems - Proactive and accountable, taking ownership of delivery Nice to Have - Experience with LiveOps, in-game economies, or monetisation systems - Familiarity with experimentation and growth frameworks - Experience contributing to design systems What Success Looks Like - Features ship quickly and consistently, not just conceptually - AI tools are used effectively to increase speed and output quality - Designs drive measurable improvements in engagement and retention Benefits - Private Healthcare Plan - Pension Plan - Life Assurance - Work From Home - Training & Development - Employee Assistance Programme