• Build and execute integrated demand generation campaigns across paid media, ABM, webinars, events, and lifecycle marketing • Own paid acquisition across channels -- plan, execute, and optimize with a focus on pipeline contribution • Develop and run ABM programs targeting priority accounts in close collaboration with Sales and RevOps • Use buyer signals -- product usage, website activity, intent data, community engagement -- to identify in-market accounts and trigger timely engagement • Track and report on campaign performance, using data to continuously improve conversion across the funnel • Partner with Sales and SDRs to ensure strong program-to-pipeline alignment • Run experimentation across channels and campaign strategies to find what works and scale it • Contribute to marketing infrastructure improvements including attribution, reporting, and campaign tooling

• Own and optimize paid campaigns across Google, Meta, Tiktok and other Global platforms for multiple international markets • Monitor daily performance and optimize for CAC, ROAS, and overall marketing efficiency • Test creatives, audiences, and placements in collaboration with the creative team • Build and maintain campaign reports and creative performance analysis • Contribute to budget planning and growth forecasting across markets • Work cross-functionally with Creative, and Global Marketing teams • Ensure campaigns are culturally relevant and properly localized for each market • Stay informed on platform updates, algorithm changes, and competitive activity across markets, including partnering with platform account reps • Partner with local market experts where needed to ensure relevance and accuracy

• Own and optimize paid campaigns across Google, Meta, Tiktok and other Global platforms for multiple international markets • Monitor daily performance and optimize for CAC, ROAS, and overall marketing efficiency • Test creatives, audiences, and placements in collaboration with the creative team • Build and maintain campaign reports and creative performance analysis • Contribute to budget planning and growth forecasting across markets • Ensure campaigns are culturally relevant and properly localized for each market • Stay informed on platform updates, algorithm changes, and competitive activity across markets, including partnering with platform account reps • Partner with local market experts where needed to ensure relevance and accuracy

Role Description Want to make a positive difference to the future of people and our one shared home, the Earth? Working at WWF could be your opportunity of a lifetime. All around the world, people are waking up to the devastating impacts of climate change and nature loss. The situation today is worse than the darkest predictions of just ten years ago, pushing billions of people to the edge and threatening lives and livelihoods. At WWF, we are facing our biggest crisis – and our biggest ever opportunity – to create a better future for people and nature. With over 60 years of experience and an active presence in more than 100 countries, we work to achieve both on-the-ground and global policy action, from protecting and restoring species and their habitats, to transforming markets and policies toward sustainability. Our people come from hugely diverse backgrounds and with a variety of expertise, ranging from conservation science and advocacy to HR and finance. We welcome applications from anyone who believes they can help us tackle this enormous global challenge and drive the urgent conservation impact needed to restore our planet. Qualifications - Bachelor’s degree in HR, Organisational Development, Business Administration, International Relations, or a related field. - 4–6 years of experience in HR, talent management, organisational development, and mobility. - Experience supporting HR processes or talent development programmes in multicultural, international environments. - Experience supporting performance management, talent, or learning processes in multicultural, international environments. - Experience working with managers on people-related processes and navigating sensitive conversations with professionalism and care. Requirements - Strong understanding of inclusive, development-focused performance management practices. - Ability to translate frameworks and policies into practical, user-friendly tools and guidance. - Analytical skills, with the ability to derive insights from qualitative and quantitative data. - Strong communication skills, with the ability to explain concepts clearly and build trust with stakeholders. - High attention to detail, organisational skills, and ability to manage multiple processes simultaneously. - Fluency in English; knowledge of additional languages is an asset. - Embraces the WWF mission and values of the organisation: Courage, Integrity, Respect & Collaboration. Benefits - This job description covers the main tasks and conveys the spirit of the sort of tasks that are anticipated proactively from staff. - Other tasks may be assigned as necessary according to organisational needs. Working Relationships - Internal: Leadership Development Manager, Senior P&C Business Partners, Talent Development, Learning & OD colleagues in the wider Network, Managers and staff across WWF International. - External: External consultants, facilitators, or system providers supporting performance or learning tools. Please upload your covering letter and CV in English. Priority will be given to applications with both documents indicated. Deadline for applications: Tuesday 02 June (midnight CET) Work permit restrictions may apply. Early application is encouraged as we will review applications throughout the advertising period and reserve the right to close the advert early. At WWF, we are dedicated to fostering an inclusive and diverse workplace where every individual feels valued and respected. We believe that a diverse workforce will help us to achieve our mission to stop the degradation of the Earth's natural environment and to build a future in which humans live in harmony with nature. As an equal opportunity employer, we are committed to providing fair and unbiased consideration for all candidates regardless of their background. We encourage applicants from all backgrounds to apply and join us in fostering a diverse and inclusive workplace.