Common Great logo
Common Great

Forward-looking fundraising strategy, campaigns, and technology that get results.

Senior Demand Generation Manager

Performance MarketingPerformance MarketingFull TimeRemoteSeniorTeam 1-10Since 2022H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

11 days ago

Salary

0

Seniority

Senior

Bachelor Degree6 yrs expEnglish

Job Description

Senior Demand Generation Manager

Common Great

• Build and execute integrated demand generation campaigns across paid media, ABM, webinars, events, and lifecycle marketing • Own paid acquisition across channels -- plan, execute, and optimize with a focus on pipeline contribution • Develop and run ABM programs targeting priority accounts in close collaboration with Sales and RevOps • Use buyer signals -- product usage, website activity, intent data, community engagement -- to identify in-market accounts and trigger timely engagement • Track and report on campaign performance, using data to continuously improve conversion across the funnel • Partner with Sales and SDRs to ensure strong program-to-pipeline alignment • Run experimentation across channels and campaign strategies to find what works and scale it • Contribute to marketing infrastructure improvements including attribution, reporting, and campaign tooling

Job Requirements

  • 6+ years of B2B marketing experience with a strong focus on demand generation
  • Proven track record of building and executing campaigns that drive measurable pipeline
  • Hands-on experience running paid acquisition across channels (LinkedIn, Google, display, etc.)
  • Experience building and executing ABM programs in a SaaS environment
  • Familiarity with signal-based marketing and modern GTM tools including CRM, marketing automation, and intent data platforms
  • Strong analytical mindset -- you use data to inform decisions, not just report on them
  • Comfortable operating in a fast-moving startup where you own your programs end to end
  • Nice to Have: Experience marketing to RevOps, Sales Operations, or GTM leadership personas

Benefits

  • Competitive base compensation with meaningful equity ownership
  • Health insurance including medical, dental, and vision, HSA and FSA
  • We pay 100% of your employee premium and 50% of your premium for any dependents
  • Unlimited Paid Time Off
  • Paid Company Holidays
  • Work from home policy including a laptop and support for your home office needs
  • Monthly Remote Stipend
  • 401(k) self contribution
  • Paid Family Leave
  • Opportunity to join a diverse, passionate, and fun team at a pivotal time in the company’s lifecycle

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