Role Description Want to make a positive difference to the future of people and our one shared home, the Earth? Working at WWF could be your opportunity of a lifetime. All around the world, people are waking up to the devastating impacts of climate change and nature loss. The situation today is worse than the darkest predictions of just ten years ago, pushing billions of people to the edge and threatening lives and livelihoods. At WWF, we are facing our biggest crisis – and our biggest ever opportunity – to create a better future for people and nature. With over 60 years of experience and an active presence in more than 100 countries, we work to achieve both on-the-ground and global policy action, from protecting and restoring species and their habitats, to transforming markets and policies toward sustainability. Our people come from hugely diverse backgrounds and with a variety of expertise, ranging from conservation science and advocacy to HR and finance. We welcome applications from anyone who believes they can help us tackle this enormous global challenge and drive the urgent conservation impact needed to restore our planet. Qualifications - Bachelor’s degree in HR, Organisational Development, Business Administration, International Relations, or a related field. - 4–6 years of experience in HR, talent management, organisational development, and mobility. - Experience supporting HR processes or talent development programmes in multicultural, international environments. - Experience supporting performance management, talent, or learning processes in multicultural, international environments. - Experience working with managers on people-related processes and navigating sensitive conversations with professionalism and care. Requirements - Strong understanding of inclusive, development-focused performance management practices. - Ability to translate frameworks and policies into practical, user-friendly tools and guidance. - Analytical skills, with the ability to derive insights from qualitative and quantitative data. - Strong communication skills, with the ability to explain concepts clearly and build trust with stakeholders. - High attention to detail, organisational skills, and ability to manage multiple processes simultaneously. - Fluency in English; knowledge of additional languages is an asset. - Embraces the WWF mission and values of the organisation: Courage, Integrity, Respect & Collaboration. Benefits - This job description covers the main tasks and conveys the spirit of the sort of tasks that are anticipated proactively from staff. - Other tasks may be assigned as necessary according to organisational needs. Working Relationships - Internal: Leadership Development Manager, Senior P&C Business Partners, Talent Development, Learning & OD colleagues in the wider Network, Managers and staff across WWF International. - External: External consultants, facilitators, or system providers supporting performance or learning tools. Please upload your covering letter and CV in English. Priority will be given to applications with both documents indicated. Deadline for applications: Tuesday 02 June (midnight CET) Work permit restrictions may apply. Early application is encouraged as we will review applications throughout the advertising period and reserve the right to close the advert early. At WWF, we are dedicated to fostering an inclusive and diverse workplace where every individual feels valued and respected. We believe that a diverse workforce will help us to achieve our mission to stop the degradation of the Earth's natural environment and to build a future in which humans live in harmony with nature. As an equal opportunity employer, we are committed to providing fair and unbiased consideration for all candidates regardless of their background. We encourage applicants from all backgrounds to apply and join us in fostering a diverse and inclusive workplace.

• Drive Google to the next level — identify new campaign types and funnel configurations. • Lead structured, high-volume creative testing and influence direction based on performance data. • Monitor all KPIs in Google Ads and BI tools and turn data into actionable insights. • Track industry trends and competitor angles, translating insights into testing opportunities. • Use and build upon existing automation infrastructure to improve efficiency. • Collaborate closely with the Meta UA team and other marketers.

• Plan, schedule, and execute paid ads campaigns across platforms (e.g., Meta, LinkedIn, YouTube, Google, Bing), ensuring alignment with campaign objectives and budget allocations • Manage paid ads budgets, monitor performance, and optimize campaigns to meet cost-efficiency and revenue contribution targets • Grow owned audience assets, including YouTube subscribers and retargeting audiences, through structured campaign strategies and ongoing optimization • Lead testing of new paid ads channels and formats, documenting performance benchmarks and providing clear recommendations for future investment • Analyze campaign performance and produce structured insights, including cost-per-acquisition comparisons and channel effectiveness reporting • Maintain consistent UTM tracking standards across all campaigns and support integration of paid media performance into broader attribution and reporting frameworks • Support YouTube content distribution, retargeting strategy execution, and troubleshooting across paid platforms (e.g., Meta account issues) • Contribute to the development of automated reporting dashboards and processes to improve campaign visibility and reduce manual reporting effort • Support and execute dedicated audience growth initiatives, partnering with the Director and wider marketing team to scale acquisition across owned channels (e.g., YouTube, retargeting audiences, newsletters) and reduce reliance on third-party media

Role Description We are seeking a Senior Manager to lead Performance Marketing across North America, unifying paid media, ABM, and digital demand generation into a single, scalable engine focused on pipeline growth. This role sits at the intersection of strategy, execution, and revenue impact, working closely with Sales, Field Marketing, and global teams to drive measurable business outcomes. This role involves managing and guiding a team of specialists and cross-functional collaborators to deliver high-impact, multi-channel campaigns, enhancing brand presence, driving conversions, and maximizing ROI. Key Responsibilities - Define and lead the North America performance marketing strategy across: - Paid Search (Google Ads, Microsoft Ads) - Paid Social (LinkedIn, Meta) - Demand Generation (YouTube, Display, Programmatic) - Translate global and regional GTM priorities into scalable, measurable campaign plans - Manage and optimize multi-million-dollar media budgets - Own performance metrics tied to business outcomes: - Pipeline generation - Cost per opportunity - Conversion rates across funnel stages - Shift focus from lead volume to qualified pipeline and revenue contribution - Partner with Sales and SDR teams to improve lead quality, follow-up, and conversion - Lead the development and execution of account-based marketing (ABM) programs - Align account selection, messaging, and activation with Sales and Field Marketing - Leverage intent data (e.g., ZoomInfo), CRM audiences, and first-party data for targeting and personalization - Lead and develop a team of performance marketers across North America - Unify paid media execution and regional campaign strategy into a single operating model - Establish scalable processes for campaign intake, prioritization, and execution - Oversee end-to-end campaign lifecycle, planning, launch, optimization, and reporting - Ensure best practices across audience targeting, creative and messaging, landing page performance - Drive continuous testing across channels (PMax, Demand Gen, AI-driven formats) - Ensure robust tracking and attribution across platforms (Google Ads, GA4, HubSpot, Salesforce) - Translate performance data into actionable insights and strategic recommendations - Partner closely with field Marketing (regional alignment), sales & SDR teams (pipeline and follow-up), SEO & web teams (conversion optimization) and product Marketing (messaging and positioning) - Act as the central connector between digital marketing and revenue team Qualifications - 6+ years of experience in performance marketing, digital demand generation, or growth marketing - Strong expertise in paid media (Google Ads, LinkedIn, Meta) - Experience managing multi-channel campaigns and significant media budgets - Proven ability to drive pipeline and revenue impact, not just leads - Experience with ABM strategies and intent-based marketing - Familiarity with marketing and CRM platforms (HubSpot, Salesforce, GA4) - Experience working in B2B or enterprise environments - Strong leadership and stakeholder management skills Requirements - 6+ years of experience in performance marketing, digital demand generation, or growth marketing - Legal authorization to work in the U.S. indefinitely is required. Employer work permit sponsorship is not available for this position. Travel Requirements - 10-25% Relocation Provided - None Position Type - Experienced Referral Payment Plan - Yes Benefits - Incentive Bonus Plans - Medical, Dental, Vision benefits - 401K with Company Match - 10 Paid Holidays - Generous Paid Time Off Packages - Employee Stock Purchase Plan - Paid Parental & Family Leave - and more! EEO Statement Motorola Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion or belief, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other legally-protected characteristic. We are proud of our people-first and community-focused culture, empowering every Motorolan to be their most authentic self and to do their best work to deliver on the promise of a safer world. If you’d like to join our team but feel that you don’t quite meet all of the preferred skills, we’d still love to hear why you think you’d be a great addition to our team. We’re committed to providing an inclusive and accessible recruiting experience for candidates with disabilities, or other physical or mental health conditions. To request an accommodation, please complete this Reasonable Accommodations Form so we can assist you.