Role Description We are looking for a senior lifecycle marketer who wants to build, own, and optimize a complete behavioral email and retention system from the ground up. This is not a campaign management role. You will architect the lifecycle infrastructure that powers how users move from signup → activation → upgrade → retention. You will work directly with product and engineering to define event tracking, behavioral triggers, retention segmentation, and lifecycle automation across the entire customer journey. If you enjoy building systems, thinking deeply about user behavior, and turning product signals into high-performing lifecycle programs, this role was designed for you. What You’ll Own - Upsell & Conversion System - Design and optimize the behavioral flows that convert free users into paid subscribers. - Building trigger-based lifecycle sequences tied to product behavior. - Creating upgrade journeys based on user intent and engagement. - Designing segmentation logic for different user states. - Running A/B tests across messaging, timing, CTAs, and offers. - Optimizing upgrade conversion rates continuously. - Retention & Churn Reduction - Build retention system from zero. - Designing a Satisfaction Score model based on product usage and engagement. - Building retention segments (Champion, Engaged, At-Risk, Dormant). - Creating automated retention and win-back flows. - Managing onboarding NPS, quarterly NPS, churn surveys, and feedback loops. - Monitoring churn trends and retention health over time. - Lifecycle Infrastructure - Select and configure the ESP. - Define event tracking requirements with engineering. - Help structure the behavioral data pipeline. - Own lifecycle architecture and automation logic. - Build reporting dashboards and KPI tracking. - Manage deliverability and email health. You should be comfortable discussing: - Product events - Trigger logic - Tracking requirements - User states - Data flow - Lifecycle segmentation What Success Looks Like - First 30 Days - ESP selected and configured. - Core lifecycle architecture live. - Main upsell sequences launched. - First A/B tests running. Qualifications - 4–6+ years in Lifecycle Marketing, CRM, Retention Marketing, or Marketing Automation. - Experience in SaaS, PLG, subscription, or freemium products. - Strong hands-on experience with tools like: - Customer.io - Klaviyo - Braze - HubSpot - Iterable - Experience building behavioral trigger systems. - Understanding of event-based architecture and user tracking. - Experience working closely with product and engineering teams. - Strong analytical mindset with experience improving: - retention - activation - re-engagement - free-to-paid conversion - Ability to both build automation logic and write effective lifecycle messaging. Strong Plus - PLG or freemium business experience. - Experience building lifecycle systems from scratch. - Familiarity with Segment, Mixpanel, Amplitude, or PostHog. - Experience with NPS frameworks and satisfaction scoring. - Experience with AI, EdTech, or consumer SaaS products. This Role Is NOT For You If… - Your background is mostly campaign execution. - You primarily managed send calendars. - You only worked from existing briefs or systems. - You haven’t collaborated closely with engineering/product. - Your experience is mostly newsletters or batch campaigns. This role requires systems thinking, ownership, and strategic decision-making.

• You will work closely with our consulting team and have the opportunity to contribute your own ideas and take on responsibility. • You will analyze current trends in the continuing education market and help us develop new, tailored offerings for different target groups. • You will support the development of modern training concepts with a focus on relevance, didactics, and impact. • You will create content for our website, contribute ideas for social media, and strengthen our digital presence. • You will assist in optimizing application documents and gain insight into advisory sessions with real clients. • You will collaborate on potential analyses, support the preparation of coaching sessions, and gain initial experience in professional guidance.

Role Description We're looking for a Freelance Marketing Lead to own the marketing function end to end while our brand and creative output is led separately. You'll be the operator that turns our brand and creative work into measurable growth. Members, attendance, signups, engagement, revenue. If brand and creative is the engine, you're the fuel system and the wheels. This is a hands-on role. You'll be running things yourself, not delegating, with full ownership of how RGC performs across every owned and paid channel. What you'll own - The marketing calendar across the year, tied to events, drops, partnerships and brand moments - CRM and lifecycle marketing, from acquisition through to retention - Paid media strategy and execution across social, search and any other channels that earn their place - Email and newsletter strategy, calendar and performance - Organic social distribution strategy, working closely with the brand and creative team on what gets pushed where - SEO and the marketing side of the website - Analytics, attribution and reporting, with a clear point of view on what's working and what isn't - Budget management for marketing spend What you won't own - Brand strategy, creative output, tone of voice and visual identity sit with the Head of Brand. - Commercial partnerships and sponsorships sit with our Commercial Director and Head of Partnerships. - You'll work closely with all of the above. Qualifications - 5 to 8 years in marketing, ideally with time in a challenger brand, DTC business, or culturally credible lifestyle brand where you've had to do everything yourself - A genuine operator. Someone who can build a paid campaign, write a CRM flow, brief a developer, read a dashboard and tell us what to do next - Deep golf literacy. You play, you watch, you know the players, the tours, the brands and the culture. This isn't a role where you can learn the audience on the job - Sharp judgement on what's on brand and what isn't. You'll be the second pair of eyes on a lot of work - Comfortable in a small team where you own outcomes, not just inputs - Fluent with the tools: Klaviyo or equivalent, Meta and Google ads, GA4, Shopify or similar, the usual analytics stack Engagement - Freelance, 3 to 6 months initially, with the intention to extend if it's working for both sides. - 5 days a week, full time. - Salary to be discussed on application.

Marketing Manager, Advisor Enablement Location: - 2919 Allen Parkway, Houston, TX - 30 Hudson Street, Jersey City, NJ - 21650 Oxnard Street, Woodland Hills, CA Hybrid Full time Job Description: Who We Are At Corebridge Financial, we believe action is everything. That’s why every day we partner with financial professionals and institutions to make it possible for more people to take action in their financial lives, for today and tomorrow. We align to a set of Values that are the core pillars that define our culture and help bring our brand purpose to life: - We are stronger as one: We collaborate across the enterprise, scale what works and actdecisively for our customers and partners. - We deliver on commitments: We are accountable, empower each other and go above and beyond for our stakeholders. - We learn, improve and innovate: We get better each day by challenging the status quo and equipping ourselves for the future. - We are inclusive: We embrace different perspectives, enabling our colleagues to make an impact and bring their whole selves to work. Who You’ll Work With We tell the powerful story of how Corebridge makes it possible for more people and institutions to take action in financial lives – for their own and on behalf of others. Our team designs and executes advertising programs, internal and external communications strategies, and client and prospect engagement programs to showcase who Corebridge is to our customers, distribution partners and employees. Our team oversees brand positioning and strategy, digital and social media, employee and executive communications, media relations, industry research and thought leadership, product marketing, customer regulatory communications, and social impact and sponsorship programming. About The Role This role manages high-volume marketing support for financial professionals, executing B2C marketing strategies including email campaigns, workshop promotion, customization of marketing materials, etc., as well as, upholds strict regulatory and compliance guidelines within all functions. Key skills needed for this role are hands-on experience working witih Salesforce Marketing Cloud a plus. Demonstrated ability to read, interpret, and analyze instructions/ requests and execute with precision. Field Marketing team supports all 1100 advisors and their leadership with day to day marketing tasks. They also support the Relationship Management team and Communication Consultants. Job Duties & Responsibilities: - Work within a fast-paced, highly collaborative team utilizing various tools to achieve work output, including email blast system, Salesforce, SharePoint, Adobe Professional, and Microsoft products. - Manage high-volume marketing support for financial professionals, executing B2C marketing strategies including: - Email Campaigns - Workshop promotion - Customization of marketing assets - Daily questions and mailbox management - Understand and promote all communications sent to participants, plan sponsors and consultants. - Assist Field Leadership with plan sponsor communications and tools. - Uphold strict regulatory and compliance guidelines within all functions. - Manage day-to-day requests from financial professionals across the organization. Qualifications and Skills: - Hands-on experience working with Salesforce Marketing Cloud a plus. - Demonstrated ability to read, interpret, and analyze instructions/requests and execute with precision. - Capable of identifying problems, gathering relevant data, analyzing facts, and drawing sound conclusions/solutions. - Able to make informed recommendations that align with strategic goals. - Resourceful and solution-oriented, with a track record of seeing requests/projects through from concept to completion. - Proficiency in Microsoft Office product suite (Excel, PowerPoint, MS Teams, Word etc.) - Confident in presenting ideas and information to all audiences including managers, internal customers and team members with clarity and impact. - Exceptionally organized and self-driven with a strong sense of initiative and accountability. - 2+ years of sales & marketing experience in a Client Services environment (B2C and B2B2C experience is a plus). - Insurance & Financial background a plus; specifically in annuities, life insurance, retirement planning and wealth management. Compensation: The anticipated salary range for this position is $52,000 to $56,500 at the commencement of employment for the Jersey City, NJ and Woodland Hills, CA area. Not all candidates will be eligible for the upper end of the salary range. The actual compensation offered will ultimately be dependent on multiple factors, which may include the candidate’s geographic location, skills, experience and other qualifications. In addition, the position is eligible for a discretionary bonus in accordance with the terms of the applicable incentive plan. Corebridge also offers a range of competitive benefits as part of the total compensation package, as detailed below. Work Location This position is based in Corebridge Financial’s Woodland Hills, CA, Jersey City, NJ, or Houston, TX office and is subject to our hybrid working policy, which gives colleagues the benefits of working both in an office and remotely. Estimated Travel Minimum travel. Why Corebridge? At Corebridge Financial, we prioritize the health, well-being, and work-life balance of our employees. Our comprehensive benefits and wellness program is designed to support employees both personally and professionally, ensuring that they have the resources and flexibility needed to thrive. Benefit Offerings Include: - Health and Wellness: We offer a range of medical, dental and vision insurance plans, as well as mental health support and wellness initiatives to promote overall well-being. - Retirement Savings: We offer retirement benefits options, which vary by location.In the U.S., our competitive 401(k) Plan offers a generous dollar-for-dollar Company matching contribution of up to 6% of eligible pay and a Company contribution equal to 3% of eligible pay (subject to annual IRS limits and Plan terms). These Company contributions vest immediately. - Employee Assistance Program: Confidential counseling services and resources are available to all employees. - Matching charitable donations: Corebridge matches donations to tax-exempt organizations 1:1, up to $5,000. - Volunteer Time Off: Employees may use up to 16 volunteer hours annually to support activities that enhance and serve communities where employees live and work. - Paid Time Off: Eligible employees start off with at least 24 Paid Time Off (PTO) days so they can take time off for themselves and their families when they need it. Eligibility for and participation in employer-sponsored benefit plans and Company programs will be subject to applicable law, governing Plan document(s) and Company policy. We are an Equal Opportunity Employer Corebridge Financial, is committed to being an equal opportunity employer and we comply with all applicable federal, state, and local fair employment laws. All applicants will be considered for employment based on job-related qualifications and without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, disability, neurodivergence, age, veteran status, or any other protected characteristic. The Company is also committed to compliance with all fair employment practices regarding citizenship and immigration status. At Corebridge Financial, we believe that diversity and inclusion are critical to building a creative workplace that leads to innovation, growth, and profitability. Through a wide variety of programs and initiatives, we invest in each employee, seeking to ensure that our colleagues are respected as individuals and valued for their unique perspectives. Corebridge Financial is committed to working with and providing reasonable accommodations to job applicants and employees, including any accommodations needed on the basis of physical or mental disabilities or sincerely held religious beliefs.If you believe you need a reasonable accommodation in order to search for a job opening or to complete any part of the application or hiring process, please send an email to TalentandInclusion@corebridgefinancial.com.Reasonable accommodations will be determined on a case-by-case basis, in accordance with applicable federal, state, and local law. We will consider for employment qualified applicants with criminal histories, consistent with applicable law. To learn more please visit: www.corebridgefinancial.com Functional Area: SM - Sales & Marketing Estimated Travel Percentage (%): Up to 25% Relocation Provided: No American General Life Insurance Company