**Key Responsibilities:** - **Campaign Management:** Execute and optimize paid advertising campaigns across Google Ads, Meta, and LinkedIn. - **Strategic Growth:** Proactively identify monthly scaling opportunities for client ad spend that align with business goals. - **Data-Driven Recommendations:** Prepare presentation-ready data and analysis to support the case for scaling client ad accounts. - **Funnel & Conversion Excellence:** Work on funnel pages, lead magnets, and conversion optimization initiatives , while managing robust conversion tracking and attribution systems.+1 - **AI Integration:** Leverage AI tools for campaign planning, creative development, strategic analysis, forecasting, and presentation creation. - **Upsell Facilitation:** Present scaling opportunities to the leadership team with supporting data and assist with client-facing presentations. - **Continuous Improvement:** Stay current with platform updates, industry trends, and emerging paid advertising strategies.

• Manage the end-to-end execution of sold branded content campaigns across formats and channels, including social, articles, and video • Write clear, engaging, and on-brand copy tailored to platform and audience • Manage production timelines and creative resources (designers, video producers, creators) • Work closely with Client Success Managers to deliver on-brand messaging and address client feedback as necessary • Support the planning, launch, and optimization of paid social campaigns across platforms including Meta, YouTube, and TikTok, including hands-on campaign setup and management in ad manager tools, in partnership with the Senior Director of Branded Content, who maintains final ownership of strategy and performance • Test and iterate on social content and ad formats to help evolve branded content offerings and bring new content solutions to clients • Collaborate with the social team on new sellable franchises and series • Collaborate with the Research team to test select content through effectiveness studies and apply learnings to future campaigns

• Manage the end-to-end execution of sold branded content campaigns across formats and channels • Write clear, engaging, and on-brand copy tailored to platform and audience • Manage production timelines and creative resources • Collaborate with Client Success Managers to address client feedback • Support the planning, launch, and optimization of paid social campaigns • Test and iterate on social content and ad formats

• Lead Launch Potato’s paid media strategy for FinanceBuzz across Google’s advertising ecosystem including Search, Performance Max, YouTube, Display, and Demand Gen/Discovery, driving profitable growth and operational excellence. • Combine strategic leadership with hands-on execution, personally overseeing high-impact campaigns, testing roadmaps, and optimization strategies. • Partner with existing media managers to plan and allocate resources to execute on your campaign strategies. • Identify scalable opportunities, improve efficiency, and strengthen Launch Potato’s competitive position in performance marketing. • This is a high-impact, high-visibility role with direct influence over budgets, strategy, and our intention is for you to grow to manage your own team. • Partner with senior leadership to shape the future of our paid media roadmap while setting new standards for analytical depth, automation, and executional precision.