• Manage multiple client advertising accounts across Google Ads and Meta Ads • Plan, launch, monitor, and optimise lead-generation campaigns • Review performance data and identify the highest-impact optimisation opportunities • Build campaign strategies based on client goals, budget, audience, and funnel performance • Manage campaign structure, targeting, bidding, testing, and optimisation • Write or direct ad copy, campaign angles, and landing page recommendations • Brief designers or creative teams on required campaign assets • Use data to explain what is working, what needs improvement, and what should happen next • Support lead-generation strategy across both home services and B2B client accounts • Ensure accurate tracking across Google Ads, Meta Ads, GA4, and related platforms • Monitor conversion performance, attribution, and funnel quality • Support reporting, dashboards, and campaign analysis • Identify drop-offs, inefficiencies, and opportunities to improve lead quality and conversion rates • Use AI tools such as Claude, ChatGPT, or similar platforms to improve: Research, Campaign planning, Analysis, Productivity • Provide clear performance updates, recommendations, and next steps • Manage priorities across multiple accounts independently • Communicate professionally with internal team members and, where needed, clients

• Manage multiple client advertising accounts across Google Ads and Meta Ads • Plan, launch, monitor, and optimise lead-generation campaigns • Review performance data and identify the highest-impact optimisation opportunities • Build campaign strategies based on client goals, budget, audience, and funnel performance • Manage campaign structure, targeting, bidding, testing, and optimisation • Write or direct ad copy, campaign angles, and landing page recommendations • Brief designers or creative teams on required campaign assets • Use data to explain what is working, what needs improvement, and what should happen next • Support lead-generation strategy across both home services and B2B client accounts • Ensure accurate tracking across Google Ads, Meta Ads, GA4, and related platforms • Monitor conversion performance, attribution, and funnel quality • Support reporting, dashboards, and campaign analysis • Identify drop-offs, inefficiencies, and opportunities to improve lead quality and conversion rates • Use AI tools such as Claude, ChatGPT, or similar platforms to improve: Research, Campaign planning, Analysis, Productivity • Provide clear performance updates, recommendations, and next steps • Manage priorities across multiple accounts independently • Communicate professionally with internal team members and, where needed, clients

• Support development of integrated digital marketing strategies aligned to client business objectives and KPIs • Execute, manage, and optimize campaigns across platforms including Google Ads, LinkedIn, META, Bing, YouTube, and other paid media channels • Analyze campaign, website, and conversion data to identify insights, trends, and optimization opportunities • Develop recommendations to improve acquisition, engagement, conversion, and retention performance • Build and maintain campaign reporting dashboards, visualizations, and executive-ready performance summaries • Collaborate with Digital Marketing Leads, analysts, creative teams, and analytics teams to execute integrated marketing programs • Utilize AI tools and frameworks to develop and scale capabilities in day-to-day activities • Participate directly in client meetings, presenting campaign updates, insights, performance trends, and optimization recommendations • Support media planning, audience targeting, testing strategies, and budget allocation recommendations and pacing • Execute and analyze A/B testing initiatives across campaigns, audiences, creative, and landing pages • Help ensure accurate campaign tracking, tagging, UTM governance, and measurement frameworks • Monitor industry trends, platform changes, and emerging digital marketing opportunities • Support Account-Based Marketing (ABM) initiatives and campaign execution when applicable • Manage multiple campaigns and client priorities simultaneously in a fast-paced agency environment

• Identify and prospect small and mid-sized businesses that can benefit from digital marketing services. • Build relationships with business owners and decision-makers. • Generate qualified leads through outbound outreach, networking, referrals, LinkedIn, email, and business development activities. • Conduct discovery calls to understand client goals, challenges, and growth opportunities. • Present digital marketing solutions and recommend services that align with client needs. • Manage the sales process from prospecting through proposal presentation and closing. • Maintain accurate CRM records, sales activity, and pipeline updates. • Meet or exceed sales and business development goals. • Review prospective client websites and online presence to identify growth opportunities. • Discuss website improvements, SEO opportunities, keyword strategies, local search visibility, AI-powered marketing solutions, and lead generation strategies with prospective clients. • Present recommendations and proposals in a clear, professional, and consultative manner. • Coordinate with internal marketing and development teams to ensure client needs and project goals are clearly communicated.