AI Search Strategist
Location
India
Posted
14 days ago
Salary
0
Seniority
Senior
Job Description
AI Search Strategist
Uniform Advantage (UA Brands)
• Develop and execute strategies to improve visibility across AI-powered search platforms and generative AI search experiences • Optimize website content and structure for AI-readability, semantic search, and conversational search queries • Improve AI discoverability through internal linking, topical authority, and entity optimization • Monitor AI search trends, LLM search behavior, and emerging AI retrieval technologies • Help increase brand citations and product visibility in AI-generated answers and AI search results • Lead structured data and schema markup initiatives across product pages, category pages, FAQs, editorial content, and organizational pages • Maintain and optimize JSON-LD schema implementations to improve machine readability and AI comprehension • Conduct technical SEO audits focused on crawlability, indexing, site architecture, and AI accessibility • Partner with developers to implement technical SEO enhancements and AI-readiness improvements • Identify opportunities to improve semantic page structure and AI retrieval performance • Partner with content teams to build AI-optimized and search-friendly content strategies • Support conversational search optimization and FAQ content development • Improve content organization and semantic relevance to support AI-powered search experiences • Help develop scalable content frameworks that improve organic search and AI-generated visibility • Monitor AI referral traffic, AI search visibility, and organic search performance metrics • Build dashboards and reporting frameworks to track AI discoverability and AI citation performance • Conduct competitive analysis across SEO, AI search, and digital discovery channels • Translate findings into actionable recommendations for marketing and development teams • Work closely with development, marketing, merchandising, analytics, and content teams • Communicate AI search opportunities and technical recommendations clearly to stakeholders • Support QA testing and implementation of SEO and AI-search-related initiatives
Job Requirements
- Bachelor’s degree in Marketing, Business, Communications, Information Systems, Computer Science, or related field
- Experience in: SEO
- Technical SEO
- Digital marketing
- Organic search optimization
- Content strategy
- AI search optimization
- Strong understanding of: technical SEO fundamentals
- crawlability and indexing
- semantic search
- internal linking
- site architecture
- Experience with structured data, schema markup, and JSON-LD implementation
- Familiarity with AI-powered search platforms including: ChatGPT
- Google AI Overviews
- Perplexity
- Gemini
- Claude
- Experience using SEO and analytics platforms such as: Google Search Console
- GA4
- Ahrefs
- SEMrush
- Screaming Frog
- Looker Studio
- Strong analytical, organizational, and communication skills.
Benefits
- Company-sponsored medical insurance for employees and family members
- Company-sponsored Life insurance for employee
- Company-sponsored Group Personal Accidental insurance for employee
- Company-sponsored Gratuity Benefit
- Continuous remote work
- Hardship Allowance: Paid over and above the employees’ monthly salary
- Extended Hardship Allowance: Paid over and above the employees’ monthly salary
- Paid Vacation / Earned Leave
- Maternity Leave, Compensatory Off Leave, Bereavement Leave, and Paternity Leave as per the applicable norms.
- Holiday Pay
- Referral Program - Get paid to work with Friends
- Regular Recognition, Social Activities, Monthly Events, and Birthday Celebrations – Mandatory Fun.
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