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Founding Performance Marketer
Location
India
Posted
16 days ago
Salary
₹1,500K - ₹3,000K / year
Seniority
Senior
Job Description
Founding Performance Marketer
Weekday (YC W21)
• Own and scale paid acquisition campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, YouTube, and emerging digital channels • Manage acquisition budgets with clear focus on CAC, conversion rates, activation, retention, and ROAS goals • Build, optimize, and improve landing pages, onboarding funnels, retargeting systems, and conversion journeys • Execute rapid experimentation across creatives, messaging, audience segmentation, bidding strategies, and funnel optimization • Analyze campaign performance, attribution data, and user behavior to identify scalable growth opportunities • Collaborate with product, design, and content teams to improve acquisition efficiency and user activation outcomes • Monitor and optimize marketing performance metrics including CTR, CPA, CAC, retention, and LTV • Implement and manage event tracking, pixel integrations, and attribution systems for accurate campaign measurement • Conduct A/B testing across ads, landing pages, onboarding flows, and user journeys to improve conversion performance • Develop growth strategies and contribute to broader go-to-market initiatives • Build dashboards, generate performance reports, and present actionable insights to leadership • Stay updated on emerging trends, ad platform changes, growth frameworks, and digital marketing best practices • Continuously test new channels, creative formats, and acquisition approaches to unlock scalable growth
Job Requirements
- 3+ years of hands-on experience in performance marketing and paid acquisition
- Strong expertise in managing campaigns across Google Ads, Meta Ads, TikTok Ads, and other paid channels
- Proven experience handling acquisition budgets and driving measurable growth outcomes
- Strong analytical mindset with experience using data to optimize campaigns and funnels
- Hands-on experience with tools such as GA4, Mixpanel, Amplitude, Segment, and attribution platforms
- Strong understanding of conversion funnels, user acquisition strategies, and growth marketing principles
- Experience with A/B testing, pixel implementation, event tracking, and campaign attribution
- Ability to independently execute campaigns end-to-end with minimal supervision
- Comfortable working in startup environments with high ownership and evolving priorities
- Strong communication, collaboration, and problem-solving skills
- Ability to balance creative thinking with performance-focused execution
- Experience marketing consumer products or product-led SaaS offerings is a strong advantage
- Passion for experimentation, rapid learning, and scaling high-growth products
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