Role Description Precision, technical agility, and a relentless focus on performance are the hallmarks of our media buying team. We are seeking a Media Buyer to own the end-to-end execution and optimization of diverse media portfolios. - Responsible for the seamless deployment of campaigns across self-serve platforms, including Google, Meta, Pinterest, Reddit, Spotify, and LinkedIn. - Manage strategic vendor buys, bridging the gap between contract finalization and launch. - Review vendor deliverables, coordinate asset trafficking, and work directly with external partners to ensure flawless implementation. - Monitor live data to identify emerging trends and implement real-time optimizations that drive measurable ROI. - Manage monthly reporting workstreams and provide ongoing oversight to ensure pacing, targeting, and overall performance align with client objectives. Qualifications - Experience with Google Ads, Facebook Ads Manager, Google Analytics, and/or Microsoft Ads. - Strong spreadsheet and budgeting skills (Excel is your friend). - A knack for turning data into clear, actionable insights for internal teams and clients. - An eagle eye for detail and high standards for quality. - A talent for managing multiple projects at once while staying organized and on top of deadlines. Requirements - Monitor campaigns across channels and targeting types daily to identify areas of opportunity to optimize media. - Set up, traffic, and manage media across a variety of self-service ad-buying platforms. - Execute vendor buys post contract finalization, including the review of vendor deliverables and coordination of asset trafficking. - Troubleshoot campaign issues and leverage campaign QA processes. - Responsible for overseeing budget pacing and tracking. - Monitor data daily to identify trends and implement optimizations that drive measurable results. - Maintain required platform certifications and knowledge in digital marketing. - Research trends and awareness in media benchmarks and key performance indicators. Benefits - Opportunities to grow your skillset through training, new challenges, and learning experiences. - A team that's got your back and is ready to help you thrive. - A workplace culture that values intelligence, ambition, authenticity, and a willingness to learn. - No hoops to jump through about degrees or specific experience; we care about what you can do and what you bring to the table. Company Description At KH + Madden, we're not your typical marketing agency. We're a full-service destination marketing agency that blends tech-savvy know-how with creative flair to help destinations shine. Innovation? Check. Data-driven strategies? Double check. A passion for storytelling that brings destinations to life? Oh yeah, we've got that too. We're constantly evolving to meet the needs of our tourism partners, driven by performance and aligned with their goals. With KH + Madden's Agile approach, we flex and adapt to connect our clients with travelers, groups, and event planners, creating campaigns that don't just reach people—they inspire action. We offer the whole shebang: full-agency services and omni-channel solutions. By combining research-backed insights, captivating storytelling, and strategically executed campaigns, we deliver results that move the needle (and then some).

Role Description As a Senior Paid Media Manager, Hotels & Hospitality (Contract) at Tiger Tracks, you are the hands-on operator driving direct-booking performance across our hotel portfolio. You own the full paid ecosystem for our hotel clients: Google, Meta, CTV, and the metasearch stack (Google Hotel Ads, TripAdvisor, Trivago, Kayak, and HotelsCombined). You will set the channel mix, manage property-level bidding and feeds, instrument measurement end to end, and produce the reporting cadence that gives stakeholders a clear read on ROAS, commission efficiency, and incrementality. This is a senior, hands-on contract engagement, not an oversight role. You are the practitioner in the platforms, in the feeds, and in the dashboards. Within 90 days, success looks like: - Clean feeds and tracking across every hotel property - A launched test roadmap spanning metasearch and paid media - A monthly reporting cadence that gives stakeholders a clear read on ROAS, commission efficiency, and incrementality The bar is high: we are looking for a specialist who has lived inside the hotel and hospitality paid ecosystem and knows what good looks like across metasearch, connectivity partners, and direct-booking economics. Responsibilities - Manage Google Hotel Ads end to end: property-level bidding, commission models (CPC, CPA, Commission per Stay), feed health, and connectivity-partner integration (Koddi, Sojern, Derbysoft, or similar) - Run TripAdvisor Plus and Sponsored Placements, tune bid strategies, and optimize property-level performance - Manage Trivago CPC campaigns, monitor rate competitiveness, and keep profiles and imagery optimized - Operate Kayak managed campaigns, apply bid modifiers, and tune device and market-level performance - Set up and manage HotelsCombined (Wego) campaigns with market-level bidding and rate parity monitoring - Plan and execute Google Ads across Search (brand and non-brand), Performance Max for Travel Goals, Demand Gen, Display, and YouTube - Maintain Google Hotel Center feed accuracy, resolve disapprovals, and improve price-accuracy scores - Run full-funnel Meta campaigns: prospecting, retargeting, Advantage+, and Dynamic Ads for Travel driven by property catalogs - Plan and buy CTV and programmatic video (e.g., The Trade Desk, DV360, Netflix Ads, YouTube CTV) with travel-intent targeting and geo-conquesting - Instrument measurement via GA4, GTM, Enhanced Conversions, and offline / booking-engine conversion imports - Own monthly planning, pacing, and forecasting across all paid channels - Build and maintain Looker Studio (or equivalent) dashboards covering channel performance, metasearch commission, and booking-funnel metrics - Run a structured test-and-learn roadmap covering bid strategies, audiences, creative, and landing pages, with clear hypotheses and readouts - Deliver weekly pacing snapshots, monthly performance readouts, and quarterly strategic reviews - Brief creative (static, video, CTV cut-downs) and partner with revenue and e-commerce stakeholders to protect rate parity and direct-channel economics Qualifications - 3+ years of hands-on paid media experience with a meaningful share of time spent on hotels, resorts, or hospitality brands - Agency experience strongly preferred - Metasearch Expertise: Direct, hands-on platform experience across Google Hotel Ads and at least three of TripAdvisor, Trivago, Kayak, and HotelsCombined (Wego) - Working knowledge of connectivity partners such as Koddi, Sojern, or Derbysoft - Paid Media Depth: Proven results running Google Search, Performance Max for Travel Goals, and Meta Dynamic Ads for Travel - Experience planning and buying CTV or programmatic video on platforms such as The Trade Desk, DV360, Netflix Ads, or YouTube CTV - Measurement Rigor: Strong instrumentation skills across GA4, GTM, Enhanced Conversions, and offline / booking-engine conversion imports - Comfort building and maintaining Looker Studio dashboards - Analytical Rigor: Strong Excel or Google Sheets skills for data analysis and budget management - Ability to translate complex performance data into clear narratives and actionable recommendations - Communication: Excellent written and verbal communication skills with a client-focused mindset - Attention to Detail: Organized, process-driven, and exacting - Ownership: Proactive, resourceful, and accountable - Composure: Comfortable working in a fast-paced, metrics-driven environment - Track Record: Demonstrated success driving measurable lift in direct bookings, ROAS, or commission efficiency across hotel or hospitality portfolios Engagement Terms - Contract engagement, fully remote - Hourly or monthly retainer based on scope and number of properties supported - Initial engagement scoped through the first 90 days with extension based on performance and portfolio needs - Compensation commensurate with experience and benchmarked against senior paid media specialist rates - Fully remote, always How to Stand Out This is a specialist role and we receive a lot of generalist paid media applications. If you want to move to the top of the review pile, send us a short work sample alongside your application. Any one of the following will do: - A one to two page anonymized case study from a hotel or hospitality paid media account you personally managed - A five to seven minute Loom walking us through a hotel account you have run - A short written response (250 to 400 words) to a specific prompt Submissions are optional but candidates who include one will be prioritized in our review.

Role Description Dearest Care is seeking a Paid Social Manager to help build and scale one of our most important growth channels. This role is ideal for someone who thrives inside ad accounts, understands the relationship between creative and performance, and believes the best paid social teams blend media buying and messaging. You will turn Dearest Care’s story into a high-performing acquisition engine across Meta and emerging paid social channels. You will be responsible for: - Campaign strategy - Budget pacing - Creative testing - Measurement - Ongoing optimization You’ll collaborate with creative, analytics, product, customer experience, and leadership to ensure our acquisition efforts generate not only on-platform efficiency but truly qualified patients, high-intent leads, booked conversations, retained members, and long-term business value. This is a hands-on role. You should be comfortable: - Building campaigns - Analyzing performance data - Briefing creative teams - Diagnosing funnel issues - Making daily optimization decisions Qualifications - 3–6+ years of hands-on paid social experience, including managing substantial budgets for Meta and Google campaigns. - Experience with significant monthly or annual spend, ideally in high-growth startups, consumer healthcare, insurance, lead generation, marketplaces, fintech, or other high-consideration categories. - In-depth understanding of Meta and Google campaign architecture, optimization mechanics, budget pacing, bidding, creative testing, and audience strategy. - Track record of optimizing toward true business outcomes—not just low CPAs or cheap clicks. - Strong creative judgment and the ability to analyze, critique, and suggest improvements for ad messaging and targeting. - Proficiency with both quantitative (data, funnel metrics) and qualitative (patient feedback, call outcomes, creative insights) performance signals. - Experience managing tracking and measurement: Meta Pixel, CAPI, UTMs, attribution windows, event definitions, funnel reporting. - Ability to communicate results and strategy clearly to non-marketers, without jargon. - Preferred: Background in lead generation, healthcare, Medicare, insurance, benefits, home care, financial services, or other trust-heavy consumer sectors. - Bonus: Paid social experience on TikTok, Reddit, YouTube, or similar channels. - Proactive ownership, drive for continuous improvement, and willingness to move quickly and iterate. - Excellent taste, clear written communication, and demonstrated empathy for patients, caregivers, older adults, and families navigating healthcare. Requirements - Lead paid social performance across Meta: campaign strategy, account structure, audience testing, budget management, creative testing, and ongoing optimization. - Build a system where message, creative, audience, landing page, lead quality, and downstream conversion are all connected and optimized—not just platform metrics. - Transform Dearest Care’s positioning into scalable ad concepts that convey advocacy as clear, urgent, trustworthy, and accessible. - Work with creative and brand teams to identify resonant messages, breakthrough hooks, and which creative themes to expand, retire, or refine. - Establish a repeatable creative testing process: developing briefs, reporting performance, capturing learnings, and making recommendations. - Analyze the full-funnel: impressions, CTR, CPC, CVR, lead quality, booked appointments, show rates, enrollment, retention, and lifetime value. - Partner with analytics to maintain clean tracking, consistent KPI definitions, valid attribution, and disciplined reporting. - Own measurement hygiene for paid social: Pixel, CAPI, event mapping, UTMs, conversion signals, and quality feedback loops. - Align with conversion, lifecycle, and product teams to ensure a seamless experience from ad to post-click. - Diagnose where performance issues arise—creative fatigue, audience saturation, landing page issues, lead quality, tracking, or offer/message mismatch. - Test new paid social channels (TikTok, Snapchat, YouTube Shorts, or others) and evaluate their performance potential. - Translate channel performance into actionable recommendations for leadership and cross-functional teams. - Establish reporting rhythms, testing priorities, documentation, and decision rules for paid social. - Manage and mentor junior team members or external partners as needed as the team grows. Benefits - Dearest Care is building the infrastructure that makes patient advocacy accessible at scale. - Paid social will be one of the key ways this new category becomes visible to those who need it most. - You'll play a vital role in defining how Dearest Care explains patient advocacy, efficiently acquires patients, and develops a growth system based on trust, clarity, and measurable results. - This is a unique opportunity to own a critical acquisition channel at an early, category-defining healthcare company. Company Description Dearest Care is changing the healthcare landscape by equipping every patient with a dedicated advocate who helps them unlock and utilize the healthcare support available to them. Our advocates are empowered by AI tools, clinical workflows, and operational systems, helping them deliver care with speed, empathy, and consistency.

Role Description We are looking for a creative and digitally savvy Social Media Specialist to join the Communications Department at Istituto Marangoni Dubai. The ideal candidate will be responsible for managing the digital presence of Istituto Marangoni Dubai, with the aim of strengthening brand identity, increasing visibility, and actively engaging the community. Through a creative and data-driven editorial strategy, the role will contribute to promoting the educational offer, showcasing academic projects, and building an authentic dialogue with a global audience. The ideal candidate is passionate about social media, as well as the worlds of fashion, design, and beauty, and is a strong content creator with a sharp editorial eye. Key Responsibilities - Managing and facilitating in planning, creating, and publishing social media content across platforms (Instagram, TikTok, Snapchat, and YouTube). - Manage editorial calendars, ensuring consistency of tone of voice and delivering high-quality captions and stories with a strong visual and editorial sensibility. - Be a creative storyteller, producing visually engaging content that reflects the spirit of Istituto Marangoni and captures student life, events, projects, and more. - Collaborate with internal teams and students to source and develop content that highlights school life and key initiatives. - Develop and implement the social media strategy (organic and paid) aligned with Istituto Marangoni Dubai’s brand identity and objectives. - Community Management: Monitor daily activity and interactions, ensuring timely community management and engagement. - Stay up to date with trends in social media, fashion, design, beauty, and education to inform creative content ideas. - Monitoring performance, producing reports, and analyzing results; identifying emerging trends and development opportunities to optimize activities and maximize the impact of collaborations. - Support with monthly performance reporting, providing insights and recommendations based on data. - Track digital trends, competitive benchmarks, and best practices within the education and design sectors to inform strategy. - Support the coordination of school events, talks, and student showcases. - Assist with event logistics, guest lists/RSVPs, and on-site coordination. - Capture visual content and stories during events for real-time social media coverage. - Assist with post-event reporting and content follow-up. - Support the web editorial plan and assist with updating banners, web pages, news, and relevant content on the Istituto Marangoni website. Qualifications - Degree in Marketing / Communication and qualification in social media management. - English proficiency (spoken and written). - Office Suite proficiency. - Intermediate knowledge of photo/video editing tools. - Interest in fashion, beauty, and design area. - Passionate about social media, storytelling, and content marketing. - Well-organized, proactive, detail-oriented, and able to manage multiple tasks efficiently.