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NeoGenomics Laboratories logo
NeoGenomics Laboratories

Serving the cancer community since 2002, NeoGenomics Laboratories is a premier pharma services and cancer diagnostic company. As an employer, NeoGenomics Labora

Director Market Insights & Competitive Intelligence

Location

United States

Posted

65 days ago

Salary

0

Seniority

Lead

No structured requirement data.

Job Description

Director Market Insights & Competitive Intelligence

NeoGenomics Laboratories

Role Description The Director Market Insights, Analytics & Competitive Intelligence is a senior strategic leader responsible for delivering actionable market intelligence, including market sizing, forecasting, competitive analysis, and opportunity assessment, to inform enterprise product, portfolio, and go-to-market decisions. This role partners across Product Management, Marketing Strategy, Sales, Finance, and M&A to provide a fact-based view of the market—combining quantitative modeling with qualitative insight—to guide investment prioritization, product lifecycle management, and growth strategy. Core Responsibilities - Market Intelligence, Sizing & Forecasting: - Own market sizing, segmentation, and forecasting across the enterprise portfolio, including TAM/SAM/SOM analyses by indication, modality, customer segment, and geography. - Develop and maintain forward-looking market forecasts to inform product roadmap decisions, capacity planning, and long-range strategic planning. - Build scenario models to evaluate the impact of market dynamics, competitive entry, regulatory changes, pricing shifts, and technology adoption. - Partner with Finance and Product Leadership to align market forecasts with revenue planning and portfolio prioritization. - Market & Competitive Insights: - Design and execute ongoing market analyses that identify emerging trends, unmet needs, adoption barriers, and whitespace opportunities. - Produce in-depth industry and segment analyses covering market drivers, regulatory landscape, reimbursement dynamics, and technology evolution. - Lead competitive intelligence and benchmarking, including competitor positioning, offerings, pricing strategies, and pipeline signals. - Translate complex data into clear strategic implications and executive-ready narratives. - Portfolio & Product Strategy Enablement: - Partner with Product Management to inform new product ideation, portfolio expansion, and lifecycle decisions. - Support build vs. buy vs. partner evaluations. - Support prioritization of product roadmap investments based on quantified market opportunity and strategic fit. - Contribute insights that support clinical evidence generation strategies and product launch planning. - Support strategic evaluations related to M&A, partnerships, and upstream innovation opportunities. - Analytics & Data: - Leverage internal and external datasets to deliver robust, repeatable insights. - Ensure analytical rigor, transparency, and consistency across market models and insights delivered to stakeholders. Qualifications - Bachelor’s degree required; MBA strongly preferred. - 10+ years of experience in healthcare, life sciences, diagnostics, or biopharma. - Demonstrated experience in market insights, analytics, market sizing, and forecasting. - Proven ability to synthesize large and complex datasets. - Life sciences or diagnostics experience required. - Strategic thinker with strong business and financial acumen. - Expertise in market modeling, forecasting, and opportunity evaluation. - Ability to translate complex information into clear executive-level insights. - Strong project leadership and stakeholder management skills. - Advanced proficiency in Excel and PowerPoint. - Executive presence and comfort influencing senior leadership decisions. Travel Required - Ability to travel up to 20%, including overnight travel as required.

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