Role Description We are looking for a Founding Performance Marketer to build and scale the company’s paid growth engine from the ground up. This is a high-impact role for someone who thrives in fast-paced startup environments and enjoys combining creativity, experimentation, and analytics to drive measurable business growth. In this role, you will work directly with the founders and take ownership of user acquisition across multiple paid channels. You will be responsible for: - Building scalable acquisition funnels - Optimizing conversion journeys - Improving campaign performance - Identifying new growth opportunities through rapid experimentation and data-driven decision-making The ideal candidate is highly analytical, execution-focused, and comfortable managing the complete growth lifecycle — from campaign strategy and creative testing to funnel optimization and performance reporting. This opportunity is ideal for someone who wants to shape the growth playbook of a rapidly scaling product-focused startup while operating with high ownership and autonomy. Qualifications - 3+ years of hands-on experience in performance marketing and paid acquisition - Strong expertise in managing campaigns across Google Ads, Meta Ads, TikTok Ads, and other paid channels - Proven experience handling acquisition budgets and driving measurable growth outcomes - Strong analytical mindset with experience using data to optimize campaigns and funnels - Hands-on experience with tools such as GA4, Mixpanel, Amplitude, Segment, and attribution platforms - Strong understanding of conversion funnels, user acquisition strategies, and growth marketing principles - Experience with A/B testing, pixel implementation, event tracking, and campaign attribution - Ability to independently execute campaigns end-to-end with minimal supervision - Comfortable working in startup environments with high ownership and evolving priorities - Strong communication, collaboration, and problem-solving skills - Ability to balance creative thinking with performance-focused execution - Experience marketing consumer products or product-led SaaS offerings is a strong advantage - Passion for experimentation, rapid learning, and scaling high-growth products Requirements - Own and scale paid acquisition campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, YouTube, and emerging digital channels - Manage acquisition budgets with clear focus on CAC, conversion rates, activation, retention, and ROAS goals - Build, optimize, and improve landing pages, onboarding funnels, retargeting systems, and conversion journeys - Execute rapid experimentation across creatives, messaging, audience segmentation, bidding strategies, and funnel optimization - Analyze campaign performance, attribution data, and user behavior to identify scalable growth opportunities - Collaborate with product, design, and content teams to improve acquisition efficiency and user activation outcomes - Monitor and optimize marketing performance metrics including CTR, CPA, CAC, retention, and LTV - Implement and manage event tracking, pixel integrations, and attribution systems for accurate campaign measurement - Conduct A/B testing across ads, landing pages, onboarding flows, and user journeys to improve conversion performance - Develop growth strategies and contribute to broader go-to-market initiatives - Build dashboards, generate performance reports, and present actionable insights to leadership - Stay updated on emerging trends, ad platform changes, growth frameworks, and digital marketing best practices - Continuously test new channels, creative formats, and acquisition approaches to unlock scalable growth Benefits - Salary range: Rs 1500000 - Rs 3000000 (ie INR 15-30 LPA) - Location: remote - Job type: full-time

Role Description Chez Btrfly, nous développons la croissance des entreprises scalables : celles qui ont validé leur modèle et qui veulent passer à la vitesse supérieure. Notre force ? Combiner media buying, stratégie creative et stratégie e-commerce pour faire décoller les ventes sur Meta, Google, TikTok etc... On accompagne déjà plusieurs marques qui font plus d'1M € de CA annuel avec une ambition claire : devenir l’agence la plus qualitative de France. Ta mission : assurer les performances des campagnes SEA / SMA - Paid Ads - Définir et mettre en œuvre des stratégies d’acquisition performantes - Optimiser les campagnes sur Meta Ads & Google Ads - Apporter des recommandations stratégiques claires et adaptées aux enjeux des clients - Suivi et Analyse - Analyser les briefs clients et définir des stratégies d’acquisition adaptées - Suivre et analyser les KPIs des campagnes d’acquisition - Echanger avec l'équipe créa pour itérer dans le sens de ce qui fonctionne - Suivre et analyser les performances des campagnes pour maximiser leur efficacité - Relation Client - Gérer la relation client sur les plans stratégiques et opérationnels - Assurer un suivi régulier avec des rendez-vous hebdomadaires et des échanges quotidiens - Effectuer une veille continue sur les nouvelles tendances et fonctionnalités des plateformes publicitaires Qualifications - Expérience en gestion de campagnes publicitaires (1-2 an d'expérience minimum en agence) - Passion pour l'e-commerce et l'univers des ads (1-2 ans d'expérience) - Expérience sur des DNVB et e-commerce Benefits - Poste en full-remote ou semi-présentiel sur Paris - Une équipe soudée qui formera un véritable équipage growth avec toi - Un environnement pour t'épanouir, construire ta carrière et te permettre de te développer Company Description

- Own and lead the AMC testing roadmap and audience strategy. - Define which audiences and customer segments should be prioritised for testing. - Build and analyse audience segments within Amazon Marketing Cloud (AMC). - Identify opportunities for remarketing, audience expansion and customer journey optimisation. - Develop AMC-driven insights to improve Amazon Ads and DSP performance. - Activate AMC audiences across Sponsored Ads and/or DSP campaigns. - Design and execute structured audience and incrementality tests. - Measure test impact and recommend scalable next steps. - Translate complex data into clear commercial recommendations and actions.

• Assist in the execution of marketing campaigns that support new systems, cross-sell, retention, and migration goals across key product lines. • Coordinate with internal teams (creative, digital, content, etc.) in Asana to develop marketing assets and ensure campaign deliverables are completed on time and aligned with strategy. • Set up, test, and deploy marketing campaigns in tools like Marketo and Salesforce. • Monitor performance of live campaigns and support reporting efforts by pulling data, tracking KPIs, and flagging areas for optimization. • Support marketing webinars, email campaigns, social media, and digital ads by organizing logistics, building assets, and coordinating across teams. • Help maintain content and campaigns within marketing systems, such as Pathfactory and Craft CMS. • Assist with completing customer testimonials, case studies, and referrals. • Provide support for customer enablement and advocacy programs. • Maintain marketing calendars and project timelines in tools like Asana to ensure alignment across stakeholders.