• The U.S. Marketing Specialist is the operational backbone of the U.S. marketing function. • Reporting to the U.S. Marketing Manager, this role takes strategic and creative direction and translates it into structured execution. • Manage media & event partners, the global team, content creators, ensuring agility and efficiency. • Implement day-to-day flow of work: briefing partners, coordinating deliverables, publishing content, running event logistics, gathering media partner metrics, and budget management. • Coordinate campaigns, track deliverables, and manage approvals for final assets with partners and stakeholders. • Maintain budget overview and reconcile invoices against the approved U.S. marketing budget.

Role Description As the Marketing Manager at CrucialPoint, you’ll be responsible for generating leads and increasing brand awareness through strategic outbound marketing efforts. Your focus will be on running paid ads, executing cold email campaigns, managing outbound messaging, and overseeing content marketing to attract high-quality leads for the sales team. This is a marketing-driven role, not a sales position. Your success will be measured by the volume and quality of leads generated. - Develop and execute outbound marketing strategies to drive lead generation. - Manage paid ad campaigns, cold email outreach, and other outbound initiatives. - Oversee content marketing efforts, including website updates, social media, and thought leadership. - Continuously analyze campaign performance, test new strategies, and optimize for ROI. - Ensure consistency in brand messaging and positioning across all marketing efforts. - Collaborate with leadership and sales teams to align marketing strategies with business growth objectives. Qualifications - Proven experience in growth marketing, demand generation, or outbound marketing within an agency or B2B environment. - Strong knowledge of paid advertising, email marketing, and content marketing strategies. - Data-driven mindset with the ability to analyze performance metrics and optimize campaigns. - Excellent communication, strategy, and execution skills. - Ability to work independently while collaborating with sales and leadership teams. Benefits - This role is remote, contracted part time (up to 20 hours per week). - Hourly pay-range is $30 - $40. Company Description CrucialPoint is a full-service retention marketing agency helping ecommerce brands scale through innovative strategies. We focus on email, SMS, and AI-driven retention marketing to maximize customer lifetime value. Join us and be part of a team shaping the future of retention marketing.

Title: Responsable Marketing - Semi-conducteurs & Électronique (H/F) Location: Lyon United States Job Description: Job ID 504797 Organization Digital Industries Field of work Marketing Company Siemens SAS Experience level Experienced Professional Job type Full-time Work mode Remote only Employment type Fixed Term Location(s) - Courbevoie - Île-de-France - France - Haguenau - Grand Est - France - Lyon - Auvergne-Rhône-Alpes - France - Toulouse - Occitanie - France In a fast-moving industrial world, Siemens Digital Industries is leading the digital revolution. Our goal? To connect the real and digital worlds using cutting-edge technologies: digital twins, artificial intelligence applied to industry, etc. Join us and dive into the heart of the projects that are truly driving the industry forward. Here, you don't look at the future, you create it. You will be responsible for marketing for the Electronics and Semiconductors vertical in an international context. You lead high-impact campaigns to strengthen our position in a strategic market. You contribute directly to the growth and visibility of our innovative solutions. To facilitate the review of your application, we would appreciate it if you could attach your CV in English. Your playground - Define and deploy the marketing strategy dedicated to the Electronics and Semiconductors sector, in line with overall business objectives. - Analyze the market, identify trends, customer needs and the competition in order to guide marketing actions - Design and orchestrate multi-channel marketing campaigns: digital, events, webinars, content - Collaborating closely with sales and product teams to build differentiating messages and impactful value propositions - Produce and manage marketing materials: presentations, case studies, web content, sales support tools - Track campaign performance, analyze results, and recommend optimizations. - Strengthen Siemens' market presence by developing relationships with key players in the ecosystem What makes you unique - You hold a higher education degree in marketing, business, engineering or equivalent. You have proven experience in marketing, ideally in an industrial, technological or B2B environment. - You are proficient in digital marketing tools (SEO, digital campaigns, analytics) and know how to manage comprehensive, results-oriented strategies. You have excellent analytical skills and know how to translate data into concrete actions. - Your communication is clear, structured, and impactful, and you collaborate effectively with international teams. You are autonomous, proactive, and able to manage multiple projects simultaneously. - A good level of English is essential in a global environment, in addition to native French. Occasional travel for professional events is expected. Benefits Benefit from advantages that make a difference: - A career without borders: Develop your potential within an international group present in more than 200 countries. Benefit from international mobility opportunities and a stimulating multicultural environment. - Sustainable development and commitment: We invest in your professional development through personalized continuing education, while working together for a more responsible future. - Work-life balance: Benefit from a flexible organization with partial teleworking, adaptable hours and numerous RTT days, for a better quality of life. - An attractive and comprehensive package: Enjoy competitive remuneration, supplemented by a profit-sharing scheme, an advantageous health insurance plan, and numerous social benefits through our dynamic Works Council. Want to join us? Give your career a boost. Apply now and join us! Diversity We value the diversity of backgrounds, identities, and talents as a driver of innovation and performance. We are committed to providing everyone with equal opportunities and fair access to professional development, removing all barriers regardless of origin, gender, age, or disability.

• Develop and execute targeted growth strategies aligned to product, application, and supplier objectives. • Engage directly with customers to create and influence new projects, supporting design activity and new product introduction (NPI). • Work closely with Regional Sales, Inside Sales, Product teams, and Supplier Business Managers to convert opportunities into design wins. • Drive opportunities from design registration through to revenue, ensuring strong pipeline visibility and progression. • Build strong relationships with suppliers, contributing to technical alignment and joint growth strategies. • Provide market insight on industry trends, competitor activity, and emerging technologies.