• As Senior Manager, Shopper Marketing, you will play a critical role in translating our premium, science backed product into a best in class retail experience that inspires trust, drives conversion, and builds long term brand affinity. • This role sits at the intersection of brand and commerce, supporting the development and execution of shopper first omnichannel strategies as AG1 expands its presence beyond DTC into a curated set of retail partners. • You will partner closely with Sales, Brand, Growth, Ecommerce, and Operations, as well as key retailers including Costco, Target, and Walmart, to deliver high impact programs across physical and digital environments. • This is a highly cross functional role requiring strong strategic thinking, operational excellence, and a deep understanding of shopper behavior within premium CPG, wellness, or lifestyle categories. Travel may be required for customer engagement, store immersion, and industry events.

Role Description MicroBIM is looking for a talented Marketing Manager to join our growing team! - Develop and execute marketing and growth strategies - Manage digital marketing campaigns across multiple platforms - Drive lead generation and demand generation initiatives - Strengthen brand positioning and online presence - Analyze campaign performance and marketing KPIs - Collaborate with sales and technical teams to support business growth Qualifications - 5–8 years of experience in Marketing / Digital Marketing / Growth Marketing - Strong hands-on experience with Zoho CRM is a MUST - Experience with CRM workflows, automation, and lead management - Strong B2B marketing and lead generation background - Knowledge of SEO, content marketing, email marketing, and paid campaigns - Experience in SaaS, software, BIM, or construction technology is a plus Benefits - Social Insurance - Medical Insurance Company Description

• Support the creation and management of digital marketing campaigns (email, social media, ads) • Assist in producing content for Instagram, LinkedIn, blog and other platforms • Collaborate on campaign performance analysis (Google Ads, Meta Ads, etc.) • Participate in planning product and event promotion strategies • Assist with organizing the editorial calendar and posting schedules • Support relationship management with leads and partners, performing basic follow-up • Maintain contact with other company departments to gather information and ensure alignment

• Own, map and continuously improve Roofr's customer lifecycle, identifying trends, drop-off points, and behavior-based triggers. • Partner with marketing and revenue teams to translate insights into funnel-specific campaigns that drive activation, retention, and revenue growth. • Build and optimize multi‑touch, behavior‑driven lifecycle campaigns via email, SMS, in‑app messaging, sales sequences, and drip flows. Use segmentation, A/B testing, and performance analysis to iterate and improve results over time. • Collaborate cross-functionally with Growth, Content, and Product Marketing to test messaging, creative assets, and conversion touchpoints. • Partner with Revenue Ops/Data teams to ensure clean, actionable customer and campaign data for effective automation and personalization. • Own campaign reporting and analytics across HubSpot, Amplitude, GA4, and Pendo, tracking activation, engagement, retention, and upsell metrics, and translating findings into actionable optimizations.