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WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other.

Data Management and BI Manager

Business Intelligence AnalystBusiness Intelligence AnalystFull TimeRemoteLeadTeam 10,001

Location

Colombia

Posted

15 days ago

Salary

0

Seniority

Lead

No structured requirement data.

Job Description

Data Management and BI Manager

WPP Media

Role Description As part of the Global Operations Centre (GOC), you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for a Data Management and BI Manager who will: - Collect data requirements from client teams including the Marketing Intelligence & Science team to understand the measurement framework, the most critical metrics to implement for database build, and business logic for data stitching. - Manage data provisioning and define the taxonomy for the activation team to implement to ease data retrieval. - Manage the retrieving, compiling, and formatting of large volumes of data (ETL). - Manage data cleansing and assist in the set-up of clients' environments (Cloud infrastructure and data lakes). - Lead the build and development of custom databases on the reporting platform. - Drive the strategy and development of the data visualization layer of business intelligence platforms (Tableau) for insight generation for use in campaign monitoring and optimization. - Lead the development of automated QA processes to ensure data accuracy and timeliness. Qualifications - Bachelor's degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or a related field — OR equivalent professional work experience. - 3–5 years of work experience in data management, data visualization, and data analytics, preferably in a marketing and/or media agency. - Proven experience with Alteryx for business logic design. - Advanced proficiency building dashboards with Tableau and/or Power BI; knowledge of Google Data Studio, Datorama, or Domo is a plus. - Experience working in Cloud environments (Azure, GCP, AWS, or IBM Data Cloud Pack). - Experience working with SQL or Python. - Experience with digital data from ad serving platforms (e.g., Google Campaign Manager), campaign planning tools (e.g., Prisma, Lumina, MediaOcean), website analytics (e.g., Adobe Analytics, Google Analytics), and paid search data sources (e.g., Google Ads, Marin) is strongly preferred. - Advanced English level (B2–C2). - Strong analytical, critical thinking, and problem-solving skills. - Ability to thrive in a fast-paced and deadline-driven environment. - Strong sense of accountability and ownership over deliverables. - Collaborative with a partnership mindset. Requirements - Please note: This is a senior individual contributor role. It does not include direct reports. Benefits - Access to internal learning platforms, certifications, and training sessions. - Life insurance. - Wellness programs. - Significant paid time off. - Preferential partner discounts. - Employee mental health awareness day. - Opportunities to pursue passions, grow networks, and learn at the cutting edge of marketing and advertising.

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