Trailborn Hotels & Resorts logo
Trailborn Hotels & Resorts

The Official Hotel of The Great Outdoors™

Director of Lifecycle Marketing, CRM

Customer Success ManagerCustomer SuccessFull TimeRemoteLeadTeam 201-500H1B No SponsorCompany SiteLinkedIn

Location

New York

Posted

15 days ago

Salary

$120K - $150K / year

Seniority

Lead

Bachelor Degree5 yrs expEnglish

Job Description

Director of Lifecycle Marketing, CRM

Trailborn Hotels & Resorts

• Own and maintain the integrated marketing campaign calendar, aligning all channels – email, social, paid, in-property, and PR – around a unified narrative. • Develop campaign briefs from strategy through execution, partnering with channel leads and Regional Marketing Directors to ensure on-time, on-brand delivery. • Build and manage the campaign intake process so internal stakeholders have a clear path to request, track, and review marketing support. • Track campaign performance across channels, delivering regular recaps with learnings and recommendations to continuously raise the bar. • Lead the buildout and ongoing optimization of our CRM in Revinate , including segmentation strategy, audience architecture, and automation workflow. • Define and manage the guest communication roadmap – from pre-arrival sequences and in-stay messaging to post-stay re-engagement and loyalty campaigns. • Design and manage the full guest lifecycle – acquisition, activation, engagement, and retention – with intentional messaging at every stage. • Serve as a primary writer for marketing campaigns, email copy, landing pages, and promotional materials – producing polished, brand-consistent content with speed and craft. • Partner with the broader team to uphold brand voice guidelines and bring consistency to how we communicate across touchpoints.

Job Requirements

  • 5+ years of marketing experience, with at least 3 years focused on campaign management, email marketing, or CRM – ideally within hospitality, travel, or a consumer brand.
  • Demonstrated hands-on experience with Revinate as a CRM and email marketing platform required
  • An exceptional writer. You draft clean, compelling copy quickly and take pride in every word that goes out the door.
  • Proven experience owning and managing an integrated marketing calendar across multiple channels and stakeholders, especially in Asana.
  • Strong project management instincts – you create order out of complexity, hit deadlines, and communicate proactively when timelines shift.

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