• Configure, build, and deploy a variety of CRM bonuses (e.g., deposit bonuses, free spins, cashback) within the back office according to approved campaign briefs. • Ensure the precise setup of all bonus parameters, including wagering requirements, player eligibility rules, expiration dates, and segmentation logic. • Act as the operational execution arm for the CRM team, managing incoming setup requests and prioritizing them to meet campaign timelines and SLAs. • Conduct rigorous internal testing prior to deployment to verify that bonuses trigger correctly and all qualification logic functions as intended. • Collaborate seamlessly with CRM strategists to ensure operational setups align perfectly with campaign objectives and brand promotional guidelines. • Operate and manage the bonus engine and promotional tools, taking the lead on troubleshooting any configuration issues that arise in the back office. • Support the CRM QA team in validating final bonus setups and mechanics before they are released to players. • Follow established procedures and checklists, maintain clear documentation of bonus configurations, and proactively contribute to the improvement of internal workflows.

• Provide day-to-day Salesforce support for Commercial users (queries, issues, access requests) • Troubleshoot issues and escalate effectively to the Revenue Systems Lead • Handle routine admin work (users, permissions, fields, layouts, list views, reports/dashboards) • Improve data quality by identifying recurring issues, duplicates/inconsistencies • Support controlled change: testing/UAT support, release checks, documentation • Create and maintain lightweight docs/playbooks for common requests • Challenge poor decisions and propose better ways of working

• Own and maintain the integrated marketing campaign calendar, aligning all channels – email, social, paid, in-property, and PR – around a unified narrative. • Develop campaign briefs from strategy through execution, partnering with channel leads and Regional Marketing Directors to ensure on-time, on-brand delivery. • Build and manage the campaign intake process so internal stakeholders have a clear path to request, track, and review marketing support. • Track campaign performance across channels, delivering regular recaps with learnings and recommendations to continuously raise the bar. • Lead the buildout and ongoing optimization of our CRM in Revinate , including segmentation strategy, audience architecture, and automation workflow. • Define and manage the guest communication roadmap – from pre-arrival sequences and in-stay messaging to post-stay re-engagement and loyalty campaigns. • Design and manage the full guest lifecycle – acquisition, activation, engagement, and retention – with intentional messaging at every stage. • Serve as a primary writer for marketing campaigns, email copy, landing pages, and promotional materials – producing polished, brand-consistent content with speed and craft. • Partner with the broader team to uphold brand voice guidelines and bring consistency to how we communicate across touchpoints.

• Hire, lead, mentor, and manage a team of elite Technical Account Managers • Establish a culture of proactive customer support, guaranteeing proper implementation, timely achievement of benefits, widespread product usage, and decreased customer issues and concerns. • Build internal relationships, improve processes, and remove blockers to ensure efficient operations of the TAM team • Pitch TAM services to account teams and prospects • Provide guidance and support to TAMs regarding technical and procedural challenges and procedures. • Manage the delivery of TAM commitments to customers and ensure high customer satisfaction • Drive customer renewals and expansion goals • Hire, develop, mentor, and train TAMs for success and customer satisfaction