• Develop and implement the editorial calendar and content strategies for social media; • Structure and write briefs, copy, and creative scripts always aligned with the client’s tone of voice and values; • Prepare clear, detailed, and inspiring briefs to guide the design team; • Actively monitor platforms (TikTok, Instagram, X/Twitter, etc.) for trends and trending topics to propose content and real-time opportunity actions; • Perform technical, grammatical, and brand-appropriateness reviews, ensuring the final quality of own deliverables and materials produced by peers; • Map, select, and manage relationships with influencers and content creators aligned with the brand fit; • Oversee the entire influencer journey, from briefing and script approval to posting and results collection; • Work in constant synergy with operations to ensure an agile workflow and timely project delivery.

Role Description The Social Media Manager will spearhead our client's digital presence across all major platforms, including Instagram, LinkedIn, YouTube, Facebook, and TikTok. This role is dedicated to elevating our clients' brand through high-quality content creation, proactive community management, and strategic promotion of our services. - Content Production: Design and publish compelling multimedia content, including reels, short-form videos, and professional graphics. - Account Management: Oversee daily channel operations, ensuring a consistent and professional brand voice. - Community Engagement: Serve as the primary point of contact for our audience by managing comments and messages promptly and professionally. - Production Coordination: Lead video shoots for student testimonials and instructor features, ensuring high-quality output for YouTube and other channels. - Performance Tracking: Monitor growth metrics and provide actionable reports to optimize our social strategy. Qualifications - Proven experience managing professional social media accounts. - Strong proficiency in visual storytelling and basic video/photo editing. - Exceptional communication skills and a meticulous eye for detail. - Preferred: Familiarity with Canva, CapCut, or Adobe Creative Suite. Requirements - Internet Connection: - Primary internet connection with a minimum speed of 15 Mbps. - Backup internet connection with at least 10 Mbps. - Backup connection must be capable of supporting work during a power outage. - Primary Device: - Desktop or laptop equipped with at least: - Intel Core i5 (8th generation or newer), Intel Core i3 (10th generation or newer), AMD Ryzen 5, or an equivalent processor. - A minimum of 8 GB RAM. - Backup Device: - Must meet or exceed the performance of an Intel Core i3 processor. - Must be functional during power interruptions. - Peripherals and Workspace: - A functioning webcam. - A noise-canceling USB headset. - A quiet, dedicated home office space. - A smartphone for communication and verification purposes. Benefits - Join Our Dynamic Team: Experience our fun, inclusive, innovative culture that values your unique contributions and supports your professional growth. - Embrace the Opportunities: Seize daily chances to learn, innovate, and excel. Make a real impact in your field. - Limitless Career Growth: Unlock a world of possibilities and resources to propel your career forward. - Fast-Paced Thrills: Thrive in a high-energy, engaging atmosphere. Embrace challenges and reap stimulating rewards. - Flexibility, Your Way: Embrace the freedom to work from home or any location of your choice. Create your ideal work environment. - Work-Life Balance at Its Best: Say goodbye to stressful commutes and hello to quality time with loved ones. Achieve a healthy work-life integration to perform at your best.

• Develop, edit, and publish high-quality social media content, including images, videos, reels, stories, blogs, and platform-specific posts • Create video content for Instagram, TikTok, Facebook, LinkedIn, and YouTube • Ensure all content aligns with the client’s brand guidelines, tone, and messaging • Schedule, post, and monitor engagement across multiple social media platforms • Collaborate with the marketing team to execute campaigns and brainstorm creative ideas • Track content performance, review analytics, and provide recommendations for improvement • Stay updated on social media trends, tools, and best practices • Manage multiple daily content-related tasks while maintaining consistency and quality

• Own and execute the full SMM roadmap across key platforms (TikTok, Instagram, YouTube, Telegram). • Develop data-driven social strategies aligned with brand positioning and revenue goals. • Build structured quarterly and monthly content planning systems. • Scale multi-platform campaigns focused on engagement, traffic, and revenue growth. • Own KPI framework and reporting (monthly/quarterly). • Drive performance based on ER/ERR, reach & impressions growth, CTR/CPM/CPC optimisation, conversion rate, FTDs, LTV contribution, and ROI. • Create and oversee the execution of content calendars across multiple social media platforms, specific to the project • Analyze social media metrics and provide data-driven insights to optimize performance and ROI • Collaborate with cross-functional teams to ensure consistent brand messaging and voice across all channels • Stay ahead of social media trends and best practices, implementing new tactics to maintain a competitive edge • Manage social media budgets and allocate resources effectively. Develop and maintain relationships with key industry influencers and partners • Oversee crisis management and reputation monitoring on social platforms