• Own and execute the full SMM roadmap across key platforms (TikTok, Instagram, YouTube, Telegram). • Develop data-driven social strategies aligned with brand positioning and revenue goals. • Build structured quarterly and monthly content planning systems. • Scale multi-platform campaigns focused on engagement, traffic, and revenue growth. • Own KPI framework and reporting (monthly/quarterly). • Drive performance based on ER/ERR, reach & impressions growth, CTR/CPM/CPC optimisation, conversion rate, FTDs, LTV contribution, and ROI. • Create and oversee the execution of content calendars across multiple social media platforms, specific to the project • Analyze social media metrics and provide data-driven insights to optimize performance and ROI • Collaborate with cross-functional teams to ensure consistent brand messaging and voice across all channels • Stay ahead of social media trends and best practices, implementing new tactics to maintain a competitive edge • Manage social media budgets and allocate resources effectively. Develop and maintain relationships with key industry influencers and partners • Oversee crisis management and reputation monitoring on social platforms

Role Description Na Syngenta, nosso objetivo é construir a equipe mais colaborativa e confiável na agricultura, fornecendo sementes de alta qualidade e soluções inovadoras de proteção de cultivos que impulsionam o sucesso dos agricultores. Para fortalecer esta missão, a equipe de contratação da Syngenta está em busca de um(a) Analista de Mídias Sociais Pleno - Seeds para atuar em São Paulo, Brasil. - Gestão e evolução dos websites (conteúdo, usabilidade, SEO e roadmap de melhorias); - Planejamento e execução de campanhas digitais (Meta, YouTube, Google, etc.); - Garantir integração entre campanhas e desdobramento nos pontos de contato digital (website, redes sociais etc); - Definição de segmentação, estratégia de mídia e acompanhamento de performance; - Interface com agências e fornecedores para implementação das iniciativas; - Análise de dados e geração de insights para otimização de campanhas e jornadas; - Construção de relatórios executivos e acompanhamento de KPIs. Qualifications - Experiência com gestão de campanhas digitais (Meta Ads, Google Ads, YouTube); - Conhecimento em SEO, UX e gestão de websites; - Domínio de métricas e ferramentas de análise (Google Analytics, dashboards, etc.); - Capacidade de planejamento de mídia, segmentação e otimização de performance; - Capacidade de estruturar relatórios e gerar insights estratégicos; - Experiência no agronegócio, de preferência no segmento de sementes. Requirements - Facilidade de Relacionamento; - Trabalho em equipe; - Boa comunicação. Benefits - Uma cultura que celebra a diversidade e a inclusão, promove o desenvolvimento profissional e busca um equilíbrio entre vida profissional e pessoal; - Pacote de benefícios completo (médico, odontológico e oftalmológico) que começa no seu primeiro dia; - Férias Remuneradas, Licença Maternidade e Paternidade, Auxílio Educação, Programas de Bem-Estar, Descontos Corporativos, entre outros benefícios.

• Develop and execute comprehensive social media strategies across Ookla and our corresponding brands: Speedtest, Downdetector, Ekahau, and RootMetrics • Manage and grow our presence across LinkedIn, Twitter, Facebook, Instagram, TikTok, and other relevant platforms • Create engaging, well-researched content that resonates with our technical and consumer audiences • Collaborate with industry analysts and thought leaders to develop compelling thought leadership content • Monitor social media trends and implement innovative approaches to engage our audience • Navigate social media relationships with strategic partners while navigating complex industry dynamics • Analyze social media metrics and provide actionable insights to optimize performance • Develop and manage content calendars across all platforms • Execute and report on paid social media campaigns that drive measurable business results • Create engaging multimedia content including short-form videos for platforms like TikTok and Instagram Reels • Support as necessary additional initiatives driven by the Product Marketing team

• Own MEAWW’s social media strategy, daily publishing, audience growth, and real-time coverage across platforms. • Lead daily social media publishing across Facebook, X, Instagram, TikTok, YouTube, and other platforms, ensuring timely and high-quality output. • Identify viral stories, breaking news, and trending topics across U.S. entertainment and politics, and guide the team on real-time coverage. • Manage and mentor the social media team, assign tasks, review posts, and maintain strong editorial and visual standards across all content. • Coordinate with editors, writers, and video teams to streamline workflows and support fast-turnaround content. • Track daily analytics, monitor KPIs, and use insights to optimize posting patterns, formats, headlines, and thumbnails. • Ensure strict adherence to MEAWW’s brand guidelines, editorial accuracy, compliance rules, and platform best practices.