• Create, optimize and manage SEO-optimized content for our websites, blogs and social media channels • Conduct keyword research, competitor analysis and develop content strategies to improve Google rankings • Structure and maintain existing content to increase visibility and reach • Develop editorial calendars and coordinate with internal teams • Identify trends and adapt the content strategy according to the latest SEO and algorithm updates • Analyze and report content performance using tools such as Google Analytics, Search Console and other SEO tools

• Ship and refresh content at pace • Rewrite and refresh existing pages based on what's working — title tags, headers, intros, internal links. • Publish new pages targeting specific keyword clusters we've already prioritized. • Optimize pages against the patterns of competitors who outrank us, including ones who do so with fewer backlinks. • Ship two pieces of work per day on average — refreshes, new pages, or optimization passes. • Build backlinks and authority • Outreach for backlinks on priority pages — listicles, guest posts, resource pages, partner placements. • Identify content gaps where competitors are getting links and we're not. • Manage and grow our backlink profile with tools like PressWhizz, BuzzStream, or similar. • Track and report what's working • Monitor keyword rankings weekly for the pages you've shipped. • Log every experiment in the team tracker — hypothesis, change made, result. • Write short async recaps on what moved, what didn't, and why.

• SEO-Strategie-Revolution : Entwickle revolutionäre SEO-Strategien, die die individuellen Geschäftsziele unserer Kunden perfekt widerspiegeln und sowohl Onpage- als auch Offpage-Optimierung auf ein neues Level heben. • Wettbewerbsanalyse deluxe : Nutze deinen Scharfsinn, um die Wettbewerbslandschaft zu durchleuchten, Chancen zu erkennen und Risiken zu minimieren – und mach uns so zum Branchenführer! • Keyword-Jongleur : Finde die goldenen Keywords, die unsere Kunden ganz nach oben katapultieren, und verzaubere Inhalte und Meta-Elemente, um sie perfekt in Szene zu setzen. • Onpage-Optimierung à la mode : Verpasse unseren Websites den letzten Schliff mit einer erstklassigen Onpage-Optimierung, die Meta-Tags, URL-Struktur und Co. in ein strahlendes Licht rückt. • Technisches SEO im Griff : Identifiziere und löse technische SEO-Probleme mit Leichtigkeit – vom Crawling-Fehler bis zur Optimierung für mobile Geräte. • SEO-Tools, die begeistern : Als Experte jonglierst du spielend mit den neuesten SEO-Tools und Plattformen, um Analysen, Monitoring und Reporting auf die nächste Stufe zu heben. • Fortbildungsguru : Halte dich immer auf dem Laufenden über die neuesten SEO-Trends und Best Practices und teile dein Wissen mit dem Team. • Kundenberatung, die rockt : Beeindrucke unsere Kunden mit klugen Strategien und smarten Empfehlungen. • Budgetierung mit Fingerspitzengefühl: Erstelle präzise Prognosen und Budgets, die unsere Kunden staunen lassen und uns den Erfolg garantieren.

• Plan, write, and publish a consistent cadence of blog posts targeting high-value keywords in the Greek life, collegiate, and custom apparel space • Develop content that serves real search intent - genuinely useful guides, listicles, comparison pieces, and how-to content that earns clicks and time on page • Maintain a content calendar that maps to Fresh Prints' seasonal moments: fall recruitment, spring rush, homecoming, formals, philanthropy events, graduation • Write for a college-age audience in a voice that feels like Fresh Prints - smart, warm, a little irreverent - not corporate or generic • Write and optimize meta titles, meta descriptions, headers, and body copy for pages across the site • Identify internal linking opportunities that improve crawlability and distribute page authority across the site • Work with the Tech team to ensure new content launches are set up correctly from an SEO standpoint • Develop and execute a backlink strategy focused on the sites, publications, and communities that are most relevant to Fresh Prints' audience: Greek life media, college newspapers, campus life blogs, lifestyle publications, and higher-ed marketplaces • Write and pitch guest posts, data-driven stories, and resource articles that earn placements organically • Build relationships with bloggers, journalists, and site owners in adjacent spaces who cover collegiate life, campus fashion, and custom merchandise • Track the link profile using SEO tools and report on domain authority growth and referring domain acquisition over time • Develop Fresh Prints' strategy for appearing in AI-generated search answers on platforms like ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot • Identify the question formats and informational queries where Fresh Prints should be the cited source and create content specifically designed to earn those citations • Monitor how Fresh Prints is (and isn't) being referenced in AI answer engines and iterate based on findings • Track organic traffic, keyword rankings, backlink acquisition, and content engagement - and use that data to shape the content roadmap • Run regular content audits to identify pages with ranking potential that haven't been optimized, and deprioritize or consolidate thin content • Develop and refine the framework for measuring content ROI